How to hire a digital sales manager

How to hire a digital sales manager, step by step

Here's a step-by-step digital sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital sales manager
• Step 8: Go through the hiring process checklist

Post a digital sales manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a digital sales manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a digital sales manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a digital sales manager that fits the bill.

   This list shows salaries for various types of digital sales managers.

   Type of Digital Sales Manager	Description	Hourly rate
   Digital Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$29-77
   Sales Development Manager	Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance... Show more	$31-75
   Business Development Sales Manager	A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients... Show more	$32-86

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Customer Service
   • Account Executives
   • Sales Management
   • CRM
   • Business Development
   • Sales Process
   • Digital Solutions
   • Revenue Growth
   • Google Adwords
   • Media Sales
   • Client Relationships
   • Sales Presentations
   • Sales Initiatives

   Check all skills

   Responsibilities:

   • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
   • Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
   • Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
   • Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.
   • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

3. Make a budget

   Including a salary range in your digital sales manager job description is one of the best ways to attract top talent. A digital sales manager can vary based on:

   • Location. For example, digital sales managers' average salary in oklahoma is 42% less than in new jersey.
   • Seniority. Entry-level digital sales managers 62% less than senior-level digital sales managers.
   • Certifications. A digital sales manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a digital sales manager's salary.

   Average digital sales manager salary

   $100,339yearly

   $48.24 hourly rate

   ---

   Entry-level digital sales manager salary

   $62,000 yearly salary

   Updated December 22, 2025

4. Writing a digital sales manager job description

   A job description for a digital sales manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a digital sales manager job description:

   Digital sales manager job description example

   ARE YOU INTERESTED IN JOINING A HYPER-GROWTH LOGISTICS TECH COMPANY?
   
   Loadsmart is a growth-stage start-up technology company valued at over $1 billion (a Tech Unicorn)! We are looking to add an energetic and hands-on SaaS Sales Manager to join our rapidly growing Opendock team. In this role you'll lead and oversee a growing team of Digital Sales Reps (DSR). You will obsess over customer acquisition, establishing market share of the digital dock scheduling space and developing your reps as highly effective and productive sales professionals. From day one, you will leverage your industry knowledge and high energy to help with lead generation and closing business while providing innovative solutions to our customers.
   
   In this newly created individual contributor position, you will partner with clients and identify solutions to provide sales management leadership to their business challenges through a consultative sales approach. You're a trusted advisor, curious, driven and a true optimist who is adept at building rapport with both prospects and clients. We are the leader in the industry but know we need to keep our foot on the gas to keep winning; thus we need a SaaS Sales Manager with a strong sense of urgency to achieve their mission while having fun along the way!
   
   DEPARTMENT: Digital Sales
   LOCATION: Chicago; our HQ is Chicago this role is expected to be in office 4+ days a week with potential of travel to prospects and/or industry events
   WHAT YOU GET TO DO:Manage a team of digital sales representatives (DSR) to ensure individual and company sales targets are achieved and exceeded Establish and proactively manage individual sales quotas, call targets and other key performance metrics to achieve & exceed monthly, quarterly and annual targets Aggressively drive high level of sales outreach (via phone, email and other applicable campaigns) primarily focused on acquiring, onboarding and retaining new customers in Loadsmart's network Assist with lead generation and initial sales pitches to successfully onboard new customers into the network, including shaping, iterating and improving best practices, tools and content Plan and structure team's daily activities to drive efficiency and optimal output Lead by example to help the team grow new business through direct involvement in digital sales representatives day to day Strengthen digital sales representatives knowledge of the logistics market, overcoming customer objections and assist with pricing and rate negotiations where needed Collaborate with cross-functional teams to deliver superior customer experience Work with sales director to create and maintain a healthy team culture of growth & success
   REQUIRED QUALIFICATIONS:2+ years of sales leadership experience in SaaS, preferably in logistics or supply chain, primarily in SMB and MM space Ability to manage growing team in fast paced environment with aggressive quota targets Proven record as a top performer in an AE or DSR role prior to managing/leading Expertise in sales cycle management & pipeline management and forecasting Leveraging sales productivity similar to Salesforce, SalesLoft, ZoomInfo and LinkedIn Sales Navigator (this is our current stack)
   WORKING AT LOADSMART:Competitive base salaries - we believe in rewarding top talent Extremely competitive Equity package - become a shareholder in our company!Comprehensive Medical, Dental, and Vision insurance plans 401k Match up to $5,000 regardless of salary Loadie Time Off - PTO and sick days without a limit with Manager approval Short and Long Term Disability Insurance covered 100% by the company Teledoc (remote doctors) and Talkspace (mental health counseling) membership fees covered 100% by the company Commuter benefits and membership with CITI (NYC)/Divvy bike (CHI).
   Apply today!
   
   Job Type: Non-Exempt
   
   At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right digital sales manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your digital sales manager job on Zippia to find and recruit digital sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit digital sales managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital sales manager

   Once you've decided on a perfect digital sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new digital sales manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a digital sales manager?