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Digital sales manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical digital sales manager skills. We ranked the top skills for digital sales managers based on the percentage of resumes they appeared on. For example, 14.1% of digital sales manager resumes contained digital marketing as a skill. Continue reading to find out what skills a digital sales manager needs to be successful in the workplace.

15 digital sales manager skills for your resume and career

1. Digital Marketing

Here's how digital sales managers use digital marketing:

Directed the strategy for Programmatic sales and digital marketing services.
Translate clients' goals into measurable digital marketing plans.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how digital sales managers use customer service:

Developed advertising and marketing campaigns for existing customers and provided customer service and support to accounts.
Oversee management of individual advertising accounts, ensuring a high level of customer service delivery.

3. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how digital sales managers use account executives:

Assist Local Account Executives to achieve their digital budget goals by reviewing forecasting metrics and determining opportunities and areas of improvement.
Managed twelve account executives, developed budgets, individual goals, advertising packages and overall development of sales department.

4. Sales Management

Here's how digital sales managers use sales management:

Managed, motivated and directed sales management team, Campaign Operations team and sales team.
Train all sales management, sales reps and Content Producers on a regular basis.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital sales managers use crm:

Piloted CRM implementation and developed new strategy for interactive advertising platforms.
Use the Sugar CRM system to track and manage every customer account.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how digital sales managers use business development:

Deliver training and mentoring to business development team members in areas including effective sales techniques for selling new media-based solutions.
Coached and cultivated a content and optimistic team on successful business development methods.

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7. Sales Process

Here's how digital sales managers use sales process:

Oversee sales processes, fulfillment support with internal teams, partnerships with third party vendors, and produce digital sales materials.
Created effective and efficient procedures for the digital sales process, facilitated project management for major accounts and special projects.

8. Digital Solutions

Digital solutions are tools that digitize a process to automate or enhance customer experience and reduce cost. Digital solutions can be software platforms, automation software, payment gateways, and process optimization applications.

Here's how digital sales managers use digital solutions:

Continue to grow relationships, provide digital solutions, and implement digital strategy with advertising agencies and clients.
Meet directly with clients, conduct CNA s, and develop customized digital solutions.

9. Revenue Growth

Here's how digital sales managers use revenue growth:

Direct digital sales revenue growth, train and mentor six digital sellers, launch and monetize new web products.
Lead digital agency to achieve 200% year over year revenue growth, sales team expansion and technological advancements.

10. Google Adwords

Here's how digital sales managers use google adwords:

Specialized in the selling Google AdWords, Facebook, web development, SEO and SEM.
Developed performance plans and goals for the multi-media consultants Google Certified AdWords Re-seller and Yahoo Ambassador

11. Media Sales

Here's how digital sales managers use media sales:

Managed budgeting process and monthly tracking for digital media sales teams in HQ, Hungary, Poland, Russia and Africa.
Managed, mentored and developed a team of Multi-Media Sales Executives and Digital Sales Specialists.

12. Client Relationships

Here's how digital sales managers use client relationships:

Manage a territory of large ad agencies and direct client relationships with an annual base revenue of $9M plus.
Developed strong working relationships with other business lines to promote Business Banking, deepen client relationships and to enhance referral opportunities.

13. Sales Presentations

Here's how digital sales managers use sales presentations:

Generated solid leads for digital advertising opportunities as well as developed sales presentations for clients.
Developed and delivered customized sales presentations to agencies and clients.

14. Sales Initiatives

Here's how digital sales managers use sales initiatives:

Lead all digital sales initiatives in the market.
Launched 40Day and World Wide Websday sales initiatives.

15. Customer Satisfaction

Here's how digital sales managers use customer satisfaction:

Team with regional IBM business partners to develop an effective territory coverage plan to drive software revenue and customer satisfaction goals.
Meet and exceed sales and revenue goals with a higher focus on customer satisfaction.

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What skills help Digital Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all digital sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for digital sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What digital sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young digital sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a digital sales manager stand out to employers?

Dr. Miguel Olivas-Luján Ph.D.

Professor, Clarion University of Pennsylvania

Of course, there is variation across industries, but the long lockdown months have highlighted the need for skills that make telecommuting and work from home more efficient and effective. The ability to use not just technologies but also work habits that allow collaboration mediated by information and communication tools has only become more valuable. With this, I mean that it is important to use Zoom, Teams, Skype, and similar technologies, but even more than that, scheduling, collaboration, creative, professional-grade, and timely delivery (in the absence of face-to-face interaction) is vital. If a higher proportion of work-from-home becomes predominant (as many commentators expect), these skills are likely to differentiate high-performers from their counterparts.

Do you want to know more?

List of digital sales manager skills to add to your resume

The most important skills for a digital sales manager resume and required skills for a digital sales manager to have include:

Digital Marketing
Customer Service
Account Executives
Sales Management
CRM
Business Development
Sales Process
Digital Solutions
Revenue Growth
Google Adwords
Media Sales
Client Relationships
Sales Presentations
Sales Initiatives
Customer Satisfaction

Reputation Management
Integrated Marketing
Digital Revenue
Revenue Streams
Lead Generation
DSM
Digital Sales Strategy
Account Management
Facebook
Digital Campaigns
Marketing Campaigns
AES
Product Development
Website Development
Sales Training

Digital Sales Efforts
RFP
Inventory Management
ROI
Local Market
Sales Revenue
Digital Products
Digital Account
DFP
SMB
Sales Activity
Social Media Marketing
Direct Reports

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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