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Become A Digital Sales Specialist

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Working As A Digital Sales Specialist

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $61,047

    Average Salary

What Does A Digital Sales Specialist Do At Raycom Media

* Digital Sales Specialist will be responsible for helping to meet and exceed the digital advertising goals of WTXL.
* This will be accomplished by prospecting, presenting, closing and maintaining a growing list of local advertising clients held by the MSC’s.
* Our Digital Sales Specialist will be a thought-leader in all aspects of digital advertising and emerging media.
* Our DSS will also play a role in overseeing the success of campaigns as they help to reduce churn through monthly meetings with digital clients.
* To achieve this, the DSS will:
* Consistently assist the MSC’s in prospecting for new advertisers and researching new client categories.
* Establish and maintain excellent, mutually beneficial working relationships with local advertisers.
* Package, present and sell WTXL digital products to meet sales goals.
* Be knowledgeable, in the sense of capabilities and limitations, about all aspects of on-line marketing and sales, including website builds, ALL display advertising, video, sponsorships, verticals, SEO, PPC, reputation management, email and other digital marketing.
* Develop an understanding of customer's digital business needs, trends and patterns. (A HEAVILY condensed version of the traditional interrogation style “Needs Analysis.”)
* Effectively articulate the value of a variety of digital products to customers as you help build the “Big Idea” that propels the advertising partnership into a successful endeavor.
* Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
* Consistently work WITH the MSC’s to ensure high activity levels are achieved in new business development to grow market share.
* Work precisely and cooperatively with ad ops staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation. (I hope you like details!)
* Report routinely to the Director of Local Sales on all pertinent market intelligence, as well as account and pipeline status reports.
* Work with our Digital Success Manager to ensure timeliness and accuracy of campaign fulfillment, report generation, and scheduling and running monthly client meetings.
* Provide weekly education on digital to the MSC’s during weekly sales meetings.
* Be able to operate with a high level of independence while working along side the MSC’s and in-tandem with the Digital Success Manager

What Does A Digital Sales Specialist Do At General Electric

* This role will serve as a regional leader, strategically driving awareness, education, and engagement with internal and external customers to build our presence in key revenue producing markets.
* As an investment in this mission, GE Aviation Digital is developing Digital Accelerators, and you will be responsible for the ensuring utilization and success of the center dedicated to DoD and Federal customers.
* The Centers will team up with customers on a suite of digital services and work to extend and promote GE’s international developer ecosystem.
* This role is responsible for leading the site development, strategy and daily operations to drive growth and revenue within the region.
* Coordinate internally with various cross-functional teams to refine and execute a regionalized portfolio of digitally enabled professional services
* Leverage GE Aviation Digital, and GE Digital leadership teams on the development and performance of the digital accelerator
* Provide overall leadership for day-to-day site operations and related efforts within the region in support of the broader GE Aviation Digital Digital Foundry strategy
* Build and cultivate various external relationships with customers, developers, partners, government, university relations, and the local tech community
* Lead a regular operating rhythm, measuring Digital Foundry success and communicate to senior leaders/stakeholders
* Leverage learnings from the early stages of the development of the center to help guide and support peers in successful development of the other Digital Foundries
* Attract, retain and develop exceptional talent; fostering an environment to build a world-class team
* Key metrics will include: revenue fulfillment, customer satisfaction and support, cost management, productivity, cycle time delivery, employee satisfaction

What Does A Digital Sales Specialist Do At CBS Corporation

* Create media plans and customize sales proposals and presentations for local/national/multi-market opportunities
* Responsible for day-to-day management of all advertising sales including forecast management, campaign management and sales analysis including:
* Online order-entry and management of local/national digital campaigns
* Submit online campaign creative and track pacing
* Work with CBS creative teams on production of web creative for digital campaigns
* Manage creative process for ads including resizing, digitizing, etc
* Monitoring campaigns and communicating with sales team and client regarding proposed revisions, campaign optimization, delivery
* Coordinate special requests, contest pages, approvals, etc. with CBS Local Digital Media team
* Work with CBS Local / CBS Television research teams to maintain accurate online media kits
* Assist in prospecting of new clients
* Support sales teams in developing sponsorships around major CBS initiatives and manage availability
* NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc)
* Assist CBS Television Stations marketing teams in developing integrated media campaigns

What Does A Digital Sales Specialist Do At Raycom Media

* Expert in cold calling, prospecting, building proposals and customizing digital marketing solutions that generate success for our clients.
* Outstanding customer service.
* Must be excellent in building relationships.
* Partner with Local Account Executives in developing and executing campaigns with extensive digital marketing components.
* Monitor, maintain and optimize client campaigns for maximize results and grow local businesses

What Does A Digital Sales Specialist Do At Raycom Media

* client relations, proposal building and presenting, team leadership and will be expected to meet and exceed monthly and quarterly sales goals.
* Minimum two years of digital sales experience required.
* Please apply online and attach your cover letter and resume.
* Candidate must pass a drug screen and possess clean driving record.
* No phone calls please.
* EOE-M/F/D/V
* ID: 2018-8049

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How To Become A Digital Sales Specialist

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Digital Sales Specialist jobs

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Top Skills for A Digital Sales Specialist

WebOnlineDigitalSalesCustomerServiceReputationManagementDigitalProductsTerritoryEmailBlastsSeo/SemSalesRepsInternetAccountExecutivesDigitalCampaignsNeedsAnalysisDigitalRevenueSearchEngineOptimizationBusinessDevelopmentMonthlySalesGoalsBusinessOwnersNewSales

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Top Digital Sales Specialist Skills

  1. Web
  2. Online
  3. Digital Sales
You can check out examples of real life uses of top skills on resumes here:
  • Write SEO copy for Landing pages or websites as well as demonstrate and train clients and reps on products and dashboard.
  • Developed marketing plans incorporating print and online advertising based on clients' needs.
  • Delivered digital sales budgets by aggressively developing internet advertising revenue.
  • Provided excellent customer service by demonstrating the functionality of cameras, camcorders and printers.
  • Meet with customers to discuss and sell digital products and services.

Top Digital Sales Specialist Employers

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