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Become A Digital Specialist

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Working As A Digital Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Digital Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Specialist Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Digital Technician 3.5 years
Media Specialist 2.9 years
Web Specialist 2.5 years
Digital Specialist 2.0 years
Top Employers Before
Internship 12.1%
Cashier 5.3%
Specialist 3.5%
Assistant 2.9%
Teller 2.7%
Manager 2.7%
Volunteer 2.4%
Top Employers After
Consultant 5.4%
Cashier 5.0%
Technician 4.5%
Manager 4.5%
Specialist 3.5%
Internship 3.0%

Do you work as a Digital Specialist?

Digital Specialist Demographics

Gender

Male

57.7%

Female

40.6%

Unknown

1.7%
Ethnicity

White

63.1%

Hispanic or Latino

14.6%

Black or African American

10.3%

Asian

8.5%

Unknown

3.5%
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Languages Spoken

Spanish

39.6%

Japanese

12.5%

French

6.3%

Russian

6.3%

Mandarin

6.3%

Chinese

4.2%

German

4.2%

Arabic

4.2%

Portuguese

2.1%

Ukrainian

2.1%

Cherokee

2.1%

Carrier

2.1%

Hindi

2.1%

Cantonese

2.1%

Urdu

2.1%

Korean

2.1%
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Digital Specialist Education

Schools

Marshall University

10.0%

University of Phoenix

10.0%

Columbia Basin College

9.2%

Arizona State University

6.7%

Wayne State University

5.0%

Virginia Commonwealth University

5.0%

Indiana University Bloomington

5.0%

Ohio University -

4.2%

Eastern Washington University

4.2%

Brigham Young University

4.2%

Rochester Institute of Technology

4.2%

Southern New Hampshire University

4.2%

San Jose State University

4.2%

University of Texas at Austin

4.2%

New York University

3.3%

University of North Carolina at Greensboro

3.3%

University of Washington

3.3%

Full Sail University

3.3%

University of Houston

3.3%

Washington State University

3.3%
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Majors

Business

18.2%

Communication

12.4%

Graphic Design

12.4%

Marketing

8.9%

Computer Science

5.3%

Photography

4.1%

Journalism

3.5%

Fine Arts

3.3%

Management

3.3%

History

3.3%

Electrical Engineering

3.0%

English

3.0%

Information Technology

3.0%

Library Science And Administration

2.8%

Public Relations

2.5%

Political Science

2.3%

Graphic Communications

2.3%

Accounting

2.3%

General Studies

2.0%

Criminal Justice

2.0%
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Degrees

Bachelors

50.3%

Other

19.4%

Masters

14.8%

Associate

10.9%

Certificate

3.3%

Diploma

0.8%

Doctorate

0.6%
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Temporary

Real Digital Specialist Salaries

Job Title Company Location Start Date Salary
Digital Specialist McKinsey & Company, Inc. United States New York, NY Aug 15, 2016 $160,532
Digital Specialist McKinsey & Company, Inc. United States New York, NY Dec 23, 2015 $160,532
Digital Specialist McKinsey & Company, Inc. United States Detroit, MI Dec 15, 2016 $145,000
Design Lead/Digital Specialist McKinsey & Company, Inc. United States New York, NY Apr 27, 2015 $137,596
Digital Specialist McKinsey & Company, Inc. United States New York, NY Apr 15, 2015 $137,596
Digital Capture Specialist Industrial Color Productions, Inc. Culver City, CA Jan 10, 2016 $50,088
Digital Specialist I Universities Space Research Association Arecibo, PR Oct 01, 2011 $49,000 -
$65,000
Digital Capture Specialist Industrial Color Productions, Inc. Culver City, CA Oct 01, 2013 $46,311
Digital Specialist Starcom Mediavest Group, Inc. Coral Gables, FL Aug 26, 2016 $42,000
Digital Specialist Chamberlain Communications, LLC New York, NY Sep 29, 2010 $41,018 -
$75,000
Digital Specialist Chamberlain Communications LLC New York, NY Sep 30, 2010 $41,018 -
$75,000

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Top Skills for A Digital Specialist

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  1. Customer Service
  2. Reputation Management
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Resolved billing, technical service and customer service issues in a prompt and effective manner utilizing multiple computer systems simultaneously.
  • Job duties at digital airstrike included reputation management and social media management for over 17 clients simultaneously.
  • Provided logistical and technical support for photographic reconnaissance missions.
  • Conducted quality control on digitization projects using Adobe Photoshop and Acrobat Professional.
  • Managed production calendar for client email campaigns and several company newsletters.

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Top Digital Specialist Employers

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Jobs From Top Digital Specialist Employers

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