Find The Best Digital Specialist Jobs For You

Where do you want to work?

0 selections
Average Salary
$74,901
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
24,156
Job Openings

Digital Specialist Careers

As outlined in a recent Forbes article, the internet is the "media world dominator," capturing the traffic of diverse demographics and much of the attention that once belonged to traditional media. In today's technological world, organizations need experts to create web content that allows their business to remain competitive and grow. Such situations require the expertise of Digital specialists.

Digital specialists use a variety of digital marketing and design techniques, such as geomarketing (which uses location information to target ads), search engine optimization (SEO), email marketing, and video marketing. They often incorporate graphic design, video production, written and verbal communication skills, social media savvy, and an eye for analysis into their daily work. In order to qualify, professionals must develop skills in client relations, communication, collaboration, storytelling, and social media. A bachelor's degree in digital media is a requirement; However, relevant experience in the field can also be a determining factor in the absence of such a degree.

The average Digital Specialist salary in the United States is $63,300 as of December 28, 2020, but the range typically falls between $52,500 and $72,900.

There is more than meets the eye when it comes to being a digital specialist. For example, did you know that they make an average of $36.01 an hour? That's $74,901 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Specialist Do

There are certain skills that many digital specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a digital specialist, we found that a lot of resumes listed 13.6% of digital specialists included analytics, while 10.6% of resumes included communication, and 7.6% of resumes included customer service. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital specialist job title. But what industry to start with? Most digital specialists actually find jobs in the media and retail industries.

How To Become a Digital Specialist

If you're interested in becoming a digital specialist, one of the first things to consider is how much education you need. We've determined that 56.9% of digital specialists have a bachelor's degree. In terms of higher education levels, we found that 7.2% of digital specialists have master's degrees. Even though most digital specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital specialist. When we researched the most common majors for a digital specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on digital specialist resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital specialist. In fact, many digital specialist jobs require experience in a role such as internship. Meanwhile, many digital specialists also have previous career experience in roles such as customer service representative or sales associate.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$74,901
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
24,156
Job Openings

Digital Specialist Career Paths

Top Careers Before Digital Specialist

Top Careers After Digital Specialist

Digital Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Specialist

Digital Specialists in America make an average salary of $74,901 per year or $36 per hour. The top 10 percent makes over $119,000 per year, while the bottom 10 percent under $46,000 per year.
Average Salary
$74,901
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range60k - 124k$87k$87,162
South San Francisco, CA
Salary Range60k - 123k$86k$86,089
Dallas, TX
Salary Range60k - 120k$85k$85,217
Quincy, MA
Salary Range54k - 112k$78k$78,075
Kearny, NJ
Salary Range52k - 107k$75k$74,956
Washington, DC
Salary Range46k - 92k$65k$65,343
$36k
$124k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Digital Specialist, Food Program
Digital Specialist, Food Program
World Resources Institute
World Resources Institute
06/29/2021
06/29/2021
$46,00006/29/2021
$46,000
Onboarding Specialist-Digital Deployment
Onboarding Specialist-Digital Deployment
XXX
XXX
06/27/2021
06/27/2021
$40,00806/27/2021
$40,008
Digital Initiatives Specialist
Digital Initiatives Specialist
The Finish Line, Inc.
The Finish Line, Inc.
06/25/2021
06/25/2021
$55,00006/25/2021
$55,000
Digital Specialist
Digital Specialist
Randstad
Randstad
06/25/2021
06/25/2021
$48,69006/25/2021
$48,690
Onboarding Specialist-Digital Deployment
Onboarding Specialist-Digital Deployment
XXX
XXX
06/23/2021
06/23/2021
$40,00806/23/2021
$40,008
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Digital Specialist Demographics

Gender

male

57.2 %

female

39.2 %

unknown

3.6 %

Ethnicity

White

71.1 %

Hispanic or Latino

11.4 %

Asian

8.6 %

Foreign Languages Spoken

Spanish

45.8 %

Japanese

10.2 %

Russian

6.8 %
See More Demographics

Digital Specialist Education

Majors

Business
13.9 %

Degrees

Bachelors

56.9 %

Associate

13.7 %

Certificate

12.6 %

Top Colleges for Digital Specialists

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

7. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

9. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info

Online Courses For Digital Specialist That You May Like

Digital Product Management
udemy
4
(317)

Learn what you'll need to craft successful Digital Products whether Startup or Corporate...

Complete Digital Marketing Course to Become Professional
udemy
4.7
(286)

Became Expert in Digital Marketing & Grow Your Income: SEO, SEM, Facebook, Google Promotion, Bing Promotion, Google...

Photoshop and Photography Digital Art Compositing Course
udemy
4.6
(461)

Learn Adobe Photoshop CC and photography by designing levitation digital art composites from four photoshoots...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.6% of digital specialists listed analytics on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Digital Specialist

Some places are better than others when it comes to starting a career as a digital specialist. The best states for people in this position are Washington, New York, Texas, and Delaware. Digital specialists make the most in Washington with an average salary of $92,751. Whereas in New York and Texas, they would average $86,119 and $82,889, respectively. While digital specialists would only make an average of $80,231 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Digital Specialist Jobs:
201
Highest 10% Earn:
$150,000
Location Quotient:
1.64
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Digital Specialist Jobs:
1,694
Highest 10% Earn:
$161,000
Location Quotient:
1.35
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Massachusetts

Total Digital Specialist Jobs:
1,178
Highest 10% Earn:
$149,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Digital Specialist Rate Their Jobs?

Working as a Digital Specialist? Share your experience anonymously.
Rate
Do you work as a Digital Specialist?
Rate how you like work as Digital Specialist. It's anonymous and will only take a minute.
Rate

Top Digital Specialist Employers

1. Amazon.com
4.7
Avg. Salary: 
$78,852
Digital Specialists Hired: 
151+
2. Best Buy
4.8
Avg. Salary: 
$81,351
Digital Specialists Hired: 
114+
3. McKinsey & Company Inc
4.9
Avg. Salary: 
$114,877
Digital Specialists Hired: 
19+
4. Bank of America
4.8
Avg. Salary: 
$82,757
Digital Specialists Hired: 
15+
5. U.S. Bank
4.8
Avg. Salary: 
$80,941
Digital Specialists Hired: 
12+
6. Barnes & Noble
4.8
Avg. Salary: 
$72,501
Digital Specialists Hired: 
10+

Digital Specialist Videos

Updated October 2, 2020