As outlined in a recent Forbes article, the internet is the "media world dominator," capturing the traffic of diverse demographics and much of the attention that once belonged to traditional media. In today's technological world, organizations need experts to create web content that allows their business to remain competitive and grow. Such situations require the expertise of Digital specialists.
Digital specialists use a variety of digital marketing and design techniques, such as geomarketing (which uses location information to target ads), search engine optimization (SEO), email marketing, and video marketing. They often incorporate graphic design, video production, written and verbal communication skills, social media savvy, and an eye for analysis into their daily work. In order to qualify, professionals must develop skills in client relations, communication, collaboration, storytelling, and social media. A bachelor's degree in digital media is a requirement; However, relevant experience in the field can also be a determining factor in the absence of such a degree.
The average Digital Specialist salary in the United States is $63,300 as of December 28, 2020, but the range typically falls between $52,500 and $72,900.
There is more than meets the eye when it comes to being a digital specialist. For example, did you know that they make an average of $36.01 an hour? That's $74,901 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a digital specialist, we found that a lot of resumes listed 13.6% of digital specialists included analytics, while 10.6% of resumes included communication, and 7.6% of resumes included customer service. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital specialist job title. But what industry to start with? Most digital specialists actually find jobs in the media and retail industries.
If you're interested in becoming a digital specialist, one of the first things to consider is how much education you need. We've determined that 56.9% of digital specialists have a bachelor's degree. In terms of higher education levels, we found that 7.2% of digital specialists have master's degrees. Even though most digital specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital specialist. When we researched the most common majors for a digital specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on digital specialist resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital specialist. In fact, many digital specialist jobs require experience in a role such as internship. Meanwhile, many digital specialists also have previous career experience in roles such as customer service representative or sales associate.