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The differences between digital specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a digital marketing specialist. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Specialist | Digital Marketing Specialist | |
| Yearly salary | $61,349 | $60,359 |
| Hourly rate | $29.49 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital specialists and digital marketing specialists have different pay scales, as shown below.
| Digital Specialist | Digital Marketing Specialist | |
| Average salary | $61,349 | $60,359 |
| Salary range | Between $34,000 And $108,000 | Between $44,000 And $81,000 |
| Highest paying City | Kearny, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | - | Finance |
There are a few differences between a digital specialist and a digital marketing specialist in terms of educational background:
| Digital Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and digital marketing specialists' demographics:
| Digital Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |