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The differences between digital specialists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing representative. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Digital Specialist | Marketing Representative | |
| Yearly salary | $61,349 | $47,376 |
| Hourly rate | $29.49 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Digital specialists and marketing representatives have different pay scales, as shown below.
| Digital Specialist | Marketing Representative | |
| Average salary | $61,349 | $47,376 |
| Salary range | Between $34,000 And $108,000 | Between $28,000 And $77,000 |
| Highest paying City | Kearny, NJ | New York, NY |
| Highest paying state | New Jersey | Washington |
| Best paying company | McKinsey & Company Inc | Amazon |
| Best paying industry | - | Finance |
There are a few differences between a digital specialist and a marketing representative in terms of educational background:
| Digital Specialist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 68% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing representatives' demographics:
| Digital Specialist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |