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The differences between digital specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a marketing specialist. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Specialist | Marketing Specialist | |
| Yearly salary | $61,349 | $54,942 |
| Hourly rate | $29.49 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital specialists and marketing specialists have different pay scales, as shown below.
| Digital Specialist | Marketing Specialist | |
| Average salary | $61,349 | $54,942 |
| Salary range | Between $34,000 And $108,000 | Between $36,000 And $82,000 |
| Highest paying City | Kearny, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | - | Technology |
There are a few differences between a digital specialist and a marketing specialist in terms of educational background:
| Digital Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 78% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and marketing specialists' demographics:
| Digital Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |