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The differences between digital specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital specialist, becoming a media specialist takes usually requires 2-4 years. Additionally, a digital specialist has an average salary of $61,349, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Digital Specialist | Media Specialist | |
| Yearly salary | $61,349 | $50,832 |
| Hourly rate | $29.49 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 58,633 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Digital specialists and media specialists have different pay scales, as shown below.
| Digital Specialist | Media Specialist | |
| Average salary | $61,349 | $50,832 |
| Salary range | Between $34,000 And $108,000 | Between $35,000 And $73,000 |
| Highest paying City | Kearny, NJ | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | McKinsey & Company Inc | BP America Inc |
| Best paying industry | - | Professional |
There are a few differences between a digital specialist and a media specialist in terms of educational background:
| Digital Specialist | Media Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 70% |
| Most common major | Graphic Design | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between digital specialists' and media specialists' demographics:
| Digital Specialist | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |