What does a digital specialist do?
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
Digital specialist responsibilities
Here are examples of responsibilities from real digital specialist resumes:
- Manage the tier-2 ticketing system and propagate hot topic responses to the SharePoint knowledge base.
- Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
- Make edits to web content as necessary via content management system and html.
- Re-Design multiple client sites, including art and UX updates, in both stand alone HTML and CMS projects.
- Update and monitor CRM program on daily basis.
- Market social media (Facebook) to generate website traffic for campaign reviews and highlights.
- Support CRM for inside and outside sales teams; develop CRM strategies to enhance usage.
- Generate SQL reports from internal watch guard system to proactively identify areas of potential issue.
- Collaborate with key stakeholders to develop new marketing and brand strategies in line with KPIs.
- Perform equipment maintenance and troubleshoot basic problems associate with hardware, software, and image quality.
- Demonstrate e-commerce expertise in eBay, drop shipping, affiliate marketing, SEO, & PPC.
- Implement Google friendly SEO techniques, and target marketing campaigns which increase the visibility of website.
- Gather and notate all digital trends and troubleshoot as well as forward to techs to fix problems.
- Handle a high volume of Internet & VOIP trouble shooting phone calls in a fast pace environment.
- Analyze performance data against Pandora benchmarks, then present upsell opportunities and optimization solutions to improve ROI and meet client KPIs.
Digital specialist skills and personality traits
We calculated that 16% of Digital Specialists are proficient in Digital Marketing, Google Analytics, and Customer Service. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Digital Specialists that have these skills listed on their resume here:
- Digital Marketing, 16%
Collaborate and oversee all digital marketing services with ReachLocal.
- Google Analytics, 8%
Utilized data farmed from Google Analytics to identify and ensure progress towards fulfillment of core KPI's.
- Customer Service, 5%
Resolved billing, technical service and customer service issues in a prompt and effective manner utilizing multiple computer systems simultaneously.
- Media Sales, 4%
Collaborate with multimedia sales team to prospect past, current and new digital media business.
- SEM, 4%
Assist and provide a sales strategy for SEO, SEM and Online Display for new and existing clients through online webinars.
- Social Media Marketing, 4%
Communicate cross-functionally to support both Merchandise Marketing and Content team initiatives through social media Marketing Coordinator.
Common skills that a digital specialist uses to do their job include "digital marketing," "google analytics," and "customer service." You can find details on the most important digital specialist responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a digital specialist to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Digital specialists often use analytical skills in their day-to-day job, as shown by this real resume: "create, analyze and propose digital marketing campaigns along with its visual image in facebook/google ads. "
Communication skills. Another soft skill that's essential for fulfilling digital specialist duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a digital specialist resume, here's how digital specialists can utilize communication skills in their job responsibilities: "craft internal company communications on digital product updates and processes; provide documentation to customer experience for support purposes. "
Detail oriented. digital specialists are also known for detail oriented, which are critical to their duties. You can see how this skill relates to digital specialist responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A digital specialist resume example shows how detail oriented is used in the workplace: "detail oriented in quality and maintaining high customer satisfaction. "
The three companies that hire the most digital specialists are:
- ICE Mortgage Technology50 digital specialists jobs
- FactSet31 digital specialists jobs
- Nexstar Media Group17 digital specialists jobs
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Digital specialist vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
While similarities exist, there are also some differences between digital specialists and research internship. For instance, digital specialist responsibilities require skills such as "digital marketing," "google analytics," "customer service," and "media sales." Whereas a research internship is skilled in "python," "c++," "research intern," and "data collection." This is part of what separates the two careers.
On average, research interns reach higher levels of education than digital specialists. Research interns are 6.5% more likely to earn a Master's Degree and 2.0% more likely to graduate with a Doctoral Degree.Digital specialist vs. Marketing department internship
A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital specialist responsibilities requires skills like "digital marketing," "google analytics," "customer service," and "media sales." But a marketing department internship might use other skills in their typical duties, such as, "financial statements," "press releases," "r," and "data analysis."
Marketing department interns earn similar levels of education than digital specialists in general. They're 2.7% more likely to graduate with a Master's Degree and 2.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital specialists in the next 3-5 years?
Eve Oishi Ph.D.
Associate Professor and Chair, Claremont Graduate University
Digital specialist vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital specialist resumes include skills like "customer service," "sem," "wordpress," and "troubleshoot," whereas a sales and marketing internship is more likely to list skills in "phone calls," "instagram," "market research," and "salesforce. "
Sales and marketing interns typically earn similar educational levels compared to digital specialists. Specifically, they're 3.4% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Digital specialist vs. Marketing coordinator
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Even though a few skill sets overlap between digital specialists and marketing coordinators, there are some differences that are important to note. For one, a digital specialist might have more use for skills like "media sales," "sem," "social media marketing," and "wordpress." Meanwhile, some responsibilities of marketing coordinators require skills like "press releases," "graphic design," "project management," and "data entry. "
Marketing coordinators reach similar levels of education compared to digital specialists, in general. The difference is that they're 1.3% more likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.Types of digital specialist
Updated January 8, 2025











