How To Become A Digital Strategist: What It Is and Career Path

What is a digital strategist and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr Rick Baldwin,

Dr. Veronica Radeva Dawson Ph.D.

As a digital strategist, you will be working on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring digital channels' efficiency and effectiveness. They are responsible for developing solutions to meet client's brand objectives based on consumer insight and data.

As a digital strategist, your duties will include but are not limited to evaluating and implementing improvements on digital strategy, researching the latest digital tools and interactive trends, optimizing SEO, driving value for the organization, analyzing consumer and user data, and defining and promoting digital events. The position's essential skills include a firm grasp of digital tools, interpersonal skills, business knowledge, punctuality, analytical, and communication. Educational requirements include a bachelor's degree in advertising, marketing, or a similar field.

The average salary for a traditional workweek is $35.46, which equates to $73,756 annually. The career is projected to experience growth of 20% and create massive job opportunities across the United States.

What general advice would you give to a digital strategist?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreDigital StrategistUS Average

Salary

5.7

Avg. Salary $72,491

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.84%

Black or African American 5.25%

Hispanic or Latino 12.56%

Unknown 5.02%

White 65.18%

Gender

female 44.17%

male 55.83%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a digital strategist

Explore digital strategist education requirements

Most common digital strategist degrees

Bachelor's

80.7 %

Master's

12.4 %

Associate

4.2 %

Start to develop specific digital strategist skills

Skills	Percentages
Digital Marketing	18.82%
Digital Strategy	5.69%
Google Analytics	5.67%
CRM	5.33%
Project Management	3.48%

Complete relevant digital strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital strategist based on U.S. Bureau of Labor Statistics data and data from real digital strategist resumes.

Research digital strategist duties and responsibilities

Negotiate deals to buy products and inventory from partner networks and to optimize campaigns to achieve maximum ROI.
Manage company website and content population using WordPress.
Manage an internal development and QA staff with on-going freelance/contractor support.
Engage to provide consultation and project management services on digital and CRM programs.

Prepare your digital strategist resume

When your background is strong enough, you can start writing your digital strategist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital strategist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital strategist resume templates

Build a professional digital strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital strategist resume.