As a digital strategist, you will be working on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring digital channels' efficiency and effectiveness. They are responsible for developing solutions to meet client's brand objectives based on consumer insight and data.
As a digital strategist, your duties will include but are not limited to evaluating and implementing improvements on digital strategy, researching the latest digital tools and interactive trends, optimizing SEO, driving value for the organization, analyzing consumer and user data, and defining and promoting digital events. The position's essential skills include a firm grasp of digital tools, interpersonal skills, business knowledge, punctuality, analytical, and communication. Educational requirements include a bachelor's degree in advertising, marketing, or a similar field.
The average salary for a traditional workweek is $35.46, which equates to $73,756 annually. The career is projected to experience growth of 20% and create massive job opportunities across the United States.
There is more than meets the eye when it comes to being a digital strategist. For example, did you know that they make an average of $35.46 an hour? That's $73,756 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a digital strategist, we found that a lot of resumes listed 9.8% of digital strategists included content marketing, while 9.2% of resumes included analytics, and 9.1% of resumes included digital strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital strategist job title. But what industry to start with? Most digital strategists actually find jobs in the media and technology industries.
If you're interested in becoming a digital strategist, one of the first things to consider is how much education you need. We've determined that 65.6% of digital strategists have a bachelor's degree. In terms of higher education levels, we found that 24.6% of digital strategists have master's degrees. Even though most digital strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital strategist. When we researched the most common majors for a digital strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital strategist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital strategist. In fact, many digital strategist jobs require experience in a role such as marketing internship. Meanwhile, many digital strategists also have previous career experience in roles such as account executive or internship.