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Become A Digital Strategist

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Working As A Digital Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $93,500

    Average Salary

What Does A Digital Strategist Do At Center for Popular Democracy

* Manages every aspect of online campaigning in their designated issue areas, including (but not limited to) making a campaign plan; writing content for email and websites; coordinating with graphic designers and video producers on content; and managing production of web ads, as needed.
* Works with internal and external stakeholders on the integration of digital strategy, content, and technology to advance campaign goals.
* Analyzes and reports on metrics for their campaigns; works with the Director of Public Affairs and Strategic Communications and other Digital Campaign Managers to consistently improve relevant metrics.
* Monitors the latest news in their designated issue areas; looks for opportunities for online activism.
* Performs other duties as required to support CPD and its mission

What Does A Digital Strategist Do At Resolution Media, Inc.

* Main day-to-day contact for all clients to execute requests flawlessly while adhering to clients’ strategic direction.
* Coordinate and guide workflow between Planning Services, Operations and Buying Departments.
* Intelligence gathering of research, analysis and other strategic support materials.
* Translate/interpret data from internal departments into clear and succinct information and relevant insights.
* Seek out new opportunities to grow clients business and provide necessary POV and/or rationale.
* Act as a mentor to Account Assistant while overseeing interaction between AA and internal departments.
* Lead internal and external status meetings/calls.
* Delegate duties beyond Digital Strategist scope within projects to Account Assistant and Account Manager as pertains to roles.
* Keep general knowledge of all client projects, even if not team lead for project.
* The above statements are intended to describe the general nature and level of work being performed.
* They are not intended to be an exhaustive list of activities, duties or responsibilities

What Does A Digital Strategist Do At Nuance

* Ensure internal processes are understood and followed to enable client satisfaction, retention, and growth and ensure account is profitable for Nuance, including by identifying needs and opportunities for additional chat services and optimization opportunities
* Inventory client site analytics, documenting performance of key funnels, flows and pages
* Maintain launch and program documentation including business rule design, change management requests and support tickets
* Baseline performance strategy creation for each client
* Weekly client site performance tracking; deriving insights, key findings, and best practices to communicate internally and externally
* Marry client site performance to chat performance trends
* Produce data-driven slides for Business Review decks for clients, and present to clients; this may include limited travel
* Prove out and challenge existing best practices and assist in documenting proven findings, approaches, and strategies
* Assist in client planning and communication on strategic direction
* Possess the capacity to perform essential duties with minimal supervision and direction, and to mentor others
* Demonstrate success in working with complex strategic clients

What Does A Digital Strategist Do At International Data Group

* Support Managers and Directors in creating brilliant strategic marketing campaigns.
* Perform tasks necessary in the day-to-day maintenance of programs & products.
* Stay on top of industry trends.
* Assist team in planning activities such as brainstorming, client onboarding, and internal meetings.
* Collect information around vendors and share knowledge with others.
* Compile research to support the development of marketing recommendations.
* Work to make real-time changes to optimize performance of in-market campaigns.
* Oversee the development of strategic programs for select clients.
* Support in budget development for programs of all sizes.
* Develop and maintain the internal tools used by the full strategic team.
* Characteristics:
* Creative & Commercial – A balanced set of thinking skills from both sides of the brain.
* Poise – Ability to present ideas, listen, brainstorm, handle tough questions and respond as an effective representative of IDG.
* Entrepreneurial – Thrive and move projects forward in a collaborative, entrepreneurial, and high-energy environment.
* Curious – Continued desire to want to grow as a strategist, always maintaining awareness of new marketing trends and teaching others around you.
* Perfectionist – Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

What Does A Digital Strategist Do At Cline Davis & Mann

* Recommend and prioritize an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic.
* Partner with the brand planning team to derive insights from research (primary and secondary) and identify opportunities for our clients to engage customers and outpace the competition.
* Work closely with the analytics team to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns.
* Interface effectively with account, media, and creative teams to seek creative ideas and provide input.
* Work with project management, account, user-experience and tech development to ensure initiatives are developed and deployed in alignment with strategy.
* As part of the Digital Strategy team, you will also be responsible for:
* Thought-leadership_ : Given the digital space's fast evolving nature, you will work with the Digital Strategy team to develop POVs on new trends, behaviors, and technologies, helping CDMNY give our clients valuable perspective and insight.
* Digital Evangelization_ : It will be your responsibility to educate and inform our internal teams (creative, planning and account teams) to help become confident with all types of digital engagement.
* New business_ : This is a critical aspect of agency health, and as such, you will be called on to develop and present digital strategies for new business prospects.
* Relationship building_ : You will be responsible for creating and fostering strong relationships with internal team members as well as with clients.
* Having a strong ability to work with clients (both brand team as well as multichannel clients and technology partners) is essential to the success in this role

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How To Become A Digital Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Strategist jobs

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Digital Strategist Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Japanese

  • Mandarin

  • German

  • Cantonese

  • Korean

  • Finnish

  • Chinese

  • Croatian

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Digital Strategist

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Digital Strategist Education

Digital Strategist

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Real Digital Strategist Salaries

Job Title Company Location Start Date Salary
Vice President Global Emarketing & Digital Strategist Syncoset LLC King of Prussia, PA Jan 29, 2016 $220,000
Senior Digital Strategist Wieden+Kennedy, Inc. Portland, OR Oct 01, 2010 $175,000 -
Senior Digital Strategist Havas Edge LLC Boston, MA Dec 16, 2015 $169,042
Senior Digital Strategist Havas Edge, LLC Boston, MA Dec 07, 2016 $169,042
VP, Digital Strategist Biolumina Group LLC New York, NY Nov 01, 2013 $155,000
Digital Strategist Infusiondev LLC New York, NY Mar 01, 2014 $150,000 -
Senior Digital Strategist Grey Global Group Inc. New York, NY Feb 20, 2013 $150,000 -
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $140,000 -
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $130,000 -
Digital Strategist Droga5, LLC New York, NY Oct 01, 2011 $125,000
Digital Strategist Woods Witt Dealy & Sons, Inc. New York, NY Sep 19, 2012 $125,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Jul 04, 2016 $95,000
Senior Digital Strategist Cambridge Biomarketing Group, LLC Cambridge, MA Aug 31, 2015 $95,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Apr 07, 2014 $95,000
Digital Strategist Chaione, Inc. Houston, TX Jan 04, 2016 $95,000
Digital Strategist 24 Seven, Inc. San Francisco, CA Jul 18, 2016 $93,915
Senior Digital Strategist Erwin Penland LLC Greenville, SC May 08, 2016 $92,000 -
Digital Strategist IMGE LLC Alexandria, VA Jan 01, 2014 $90,000
Marketing Digital Strategist BB&T Winston-Salem, NC Feb 23, 2016 $82,826 -
Digital Strategist BBDO USA LLC New York, NY Nov 11, 2013 $80,000
Senior Digital Strategist Leo Burnett Company, Inc. San Francisco, CA Aug 18, 2015 $80,000
Senior Digital Strategist Havas Edge LLC Boston, MA Jul 13, 2015 $80,000
Senior Digital Strategist Havas Edge Boston, LLC Boston, MA Nov 01, 2014 $78,000
Digital Strategist Groove Engage, LLC Sausalito, CA Sep 20, 2013 $76,000
Marketing Digital Strategist BB&T Corporation Winston-Salem, NC Jun 05, 2013 $75,000

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Top Skills for A Digital Strategist


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Top Digital Strategist Skills

  1. Digital Strategy
  2. Web Development
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Support and evangelize the agency's digital strategy services and offerings.
  • Provided audit and client consultation that resulted in securing company's largest single web development sale in its 10-year history.
  • Provide online digital marketing campaign strategies and management based on customer goals.
  • Aggregated and edited content from business lines for use on web, social media and email campaigns.
  • Increased Twitter followers 30% and 14% respectively and Facebook likes 11% and 270% in 6 months.

Top Digital Strategist Employers

Digital Strategist Videos

Career Advice on becoming a Digital Strategist by Andrea N (Full Version)

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam