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Become A Digital Strategist

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Working As A Digital Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,063

    Average Salary

What Does A Digital Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Digital Strategist?

Digital Strategist Jobs

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Average Length of Employment
Digital Director 2.6 years
Senior Strategist 2.6 years
Strategist 2.2 years
Digital Strategist 2.0 years
Brand Strategist 1.8 years
Account Strategist 1.7 years
Top Employers Before
Internship 8.7%
Consultant 3.1%
Top Employers After
Director 5.3%
Strategist 4.6%
Consultant 4.0%
Manager 4.0%
Founder 3.3%

Do you work as a Digital Strategist?

Digital Strategist Demographics

Gender

Male

54.2%

Female

43.0%

Unknown

2.8%
Ethnicity

White

58.9%

Hispanic or Latino

15.1%

Black or African American

11.2%

Asian

11.0%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

43.3%

French

18.3%

German

8.3%

Japanese

6.7%

Mandarin

6.7%

Cantonese

5.0%

Korean

5.0%

Finnish

1.7%

Chinese

1.7%

Vietnamese

1.7%

Croatian

1.7%
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Digital Strategist Education

Schools

New York University

8.0%

University of Oregon

8.0%

Virginia Commonwealth University

6.3%

Northwestern University

6.3%

Florida State University

6.3%

Georgetown University

5.4%

American University

5.4%

University of Southern California

5.4%

Columbia University

5.4%

University of Florida

4.5%

University of Iowa

4.5%

Michigan State University

4.5%

University of Washington

4.5%

University of Texas at Austin

4.5%

Syracuse University

3.6%

Saint Edward's University

3.6%

Saint John's University - New York

3.6%

University of California - Los Angeles

3.6%

Fordham University

3.6%

Lehigh University

3.6%
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Majors

Communication

17.8%

Marketing

16.0%

Business

14.5%

Journalism

6.3%

English

5.6%

Political Science

4.6%

Public Relations

4.6%

Management

4.3%

Graphic Design

3.6%

Advertising

3.3%

Psychology

2.8%

Entertainment Business

2.5%

Economics

2.3%

Liberal Arts

2.0%

Fine Arts

1.8%

Business Communications

1.8%

History

1.8%

Photography

1.5%

Computer Science

1.5%

Kinesiology

1.5%
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Degrees

Bachelors

54.7%

Masters

24.5%

Other

14.2%

Certificate

3.4%

Doctorate

1.9%

Associate

0.9%

License

0.2%

Diploma

0.2%
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Part Time
Internship
Temporary

Real Digital Strategist Salaries

Job Title Company Location Start Date Salary
Senior Digital Strategist Wieden+Kennedy, Inc. Portland, OR Oct 01, 2010 $175,000 -
$250,000
Senior Digital Strategist Havas Edge, LLC Boston, MA Dec 07, 2016 $169,042
Senior Digital Strategist Havas Edge LLC Boston, MA Dec 16, 2015 $169,042
Senior Digital Strategist Grey Global Group Inc. New York, NY Feb 20, 2013 $150,000 -
$175,000
Digital Strategist Infusiondev LLC New York, NY Mar 01, 2014 $150,000 -
$175,000
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $140,000 -
$160,000
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $130,000 -
$150,000
Digital Strategist Woods Witt Dealy & Sons, Inc. New York, NY Sep 19, 2012 $125,000
Digital Strategist Droga5, LLC New York, NY Oct 01, 2011 $125,000
Senior Digital Strategist Dentsu McGarry Bowen, LLC New York, NY Mar 03, 2014 $120,000
Senior Digital Strategist TBWA Worldwide, Inc. New York, NY Jan 03, 2012 $110,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Jul 04, 2016 $95,000
Senior Digital Strategist Cambridge Biomarketing Group, LLC Cambridge, MA Aug 31, 2015 $95,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Apr 07, 2014 $95,000
Digital Strategist Chaione, Inc. Houston, TX Jan 04, 2016 $95,000
Digital Strategist 24 Seven, Inc. San Francisco, CA Jul 18, 2016 $93,915
Senior Digital Strategist Erwin Penland LLC Greenville, SC May 08, 2016 $92,000 -
$112,000
Digital Strategist IMGE LLC Alexandria, VA Jan 01, 2014 $90,000
Senior Digital Strategist Leo Burnett Company, Inc. San Francisco, CA Aug 18, 2015 $80,000
Digital Strategist BBDO USA LLC New York, NY Nov 11, 2013 $80,000
Senior Digital Strategist Havas Edge LLC Boston, MA Jul 13, 2015 $80,000
Senior Digital Strategist Havas Edge Boston, LLC Boston, MA Nov 01, 2014 $78,000
Digital Strategist Groove Engage, LLC Sausalito, CA Sep 20, 2013 $76,000
Digital Advertising Strategist and Conceptionist Loop NYC Digital, Inc. New York, NY Sep 25, 2014 $75,000 -
$95,000

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Top Skills for A Digital Strategist

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  1. Digital Strategy
  2. Website Development
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Directed digital strategy and managed digital team for national SuperPAC specializing in candidate research.
  • Conduct in-depth reviews of Google Analytics accounts and develop measurement plans and recommended next steps from findings.
  • Formulate actionable insights from campaign performance.
  • Co-founded online marketing consulting agency to provide Australian market with advanced internet marketing and online customer acquisition strategies.
  • Draft email content including messaging and design components for effective communication with client constituency.

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Top 10 Best States for Digital Strategists

  1. New York
  2. Virginia
  3. New Jersey
  4. Rhode Island
  5. Colorado
  6. Delaware
  7. District of Columbia
  8. California
  9. Washington
  10. Pennsylvania
  • (453 jobs)
  • (156 jobs)
  • (152 jobs)
  • (18 jobs)
  • (91 jobs)
  • (14 jobs)
  • (95 jobs)
  • (757 jobs)
  • (108 jobs)
  • (133 jobs)

Top Digital Strategist Employers

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Jobs From Top Digital Strategist Employers

Digital Strategist Videos

Career Advice on becoming a Digital Strategist by Andrea N (Full Version)

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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