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Working as a Digital Strategist

As a digital strategist, you will be working on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring digital channels' efficiency and effectiveness. They are responsible for developing solutions to meet client's brand objectives based on consumer insight and data.

As a digital strategist, your duties will include but are not limited to evaluating and implementing improvements on digital strategy, researching the latest digital tools and interactive trends, optimizing SEO, driving value for the organization, analyzing consumer and user data, and defining and promoting digital events. The position's essential skills include a firm grasp of digital tools, interpersonal skills, business knowledge, punctuality, analytical, and communication. Educational requirements include a bachelor's degree in advertising, marketing, or a similar field.

The average salary for a traditional workweek is $35.46, which equates to $73,756 annually. The career is projected to experience growth of 20% and create massive job opportunities across the United States.

There is more than meets the eye when it comes to being a digital strategist. For example, did you know that they make an average of $35.46 an hour? That's $73,756 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Strategist Do

There are certain skills that many digital strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a digital strategist, we found that a lot of resumes listed 9.8% of digital strategists included content marketing, while 9.2% of resumes included analytics, and 9.1% of resumes included digital strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital strategist job title. But what industry to start with? Most digital strategists actually find jobs in the media and technology industries.

How To Become a Digital Strategist

If you're interested in becoming a digital strategist, one of the first things to consider is how much education you need. We've determined that 65.6% of digital strategists have a bachelor's degree. In terms of higher education levels, we found that 24.6% of digital strategists have master's degrees. Even though most digital strategists have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital strategist. When we researched the most common majors for a digital strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital strategist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital strategist. In fact, many digital strategist jobs require experience in a role such as marketing internship. Meanwhile, many digital strategists also have previous career experience in roles such as account executive or internship.

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Average Salary$73,756
Job Growth Rate20%

Digital Strategist Career Paths

Top Careers Before Digital Strategist

Top Careers After Digital Strategist

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Average Salary for a Digital Strategist

Digital Strategists in America make an average salary of $73,756 per year or $35 per hour. The top 10 percent makes over $107,000 per year, while the bottom 10 percent under $50,000 per year.
Average Salary
$73,756

Best Paying Cities

City
Average Salary
New York, NY
Salary Range58k - 104k$78k$78,223
Seattle, WA
Salary Range58k - 104k$78k$77,994
San Francisco, CA
Salary Range53k - 109k$77k$76,657
Hartford, CT
Salary Range56k - 101k$76k$75,778
Detroit, MI
Salary Range56k - 99k$75k$74,677
Boston, MA
Salary Range55k - 97k$74k$73,516
$39k
$109k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Digital Strategist
Digital Strategist
Robert Half
Robert Half
01/29/2021
01/29/2021
$55,00001/29/2021
$55,000
Digital Communications Strategist
Digital Communications Strategist
ACLU of Missouri
ACLU of Missouri
01/15/2021
01/15/2021
$40,00001/15/2021
$40,000
Digital Sales Strategist, Koaa
Digital Sales Strategist, Koaa
The E.W. Scripps Company
The E.W. Scripps Company
01/15/2021
01/15/2021
$50,00001/15/2021
$50,000
Digital CX Strategist
Digital CX Strategist
Arrow Electronics
Arrow Electronics
12/07/2020
12/07/2020
$108,52412/07/2020
$108,524
Digital Strategist
Digital Strategist
Robert Half
Robert Half
09/23/2020
09/23/2020
$60,00009/23/2020
$60,000
See More Recent Salaries

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Digital Strategist Demographics

Gender

male

53.4 %

female

41.3 %

unknown

5.4 %

Ethnicity

White

69.7 %

Hispanic or Latino

11.2 %

Asian

10.2 %

Foreign Languages Spoken

Spanish

44.4 %

French

17.3 %

German

7.4 %
See More Demographics

Digital Strategist Education

Majors

Marketing
22.0 %
Business
13.5 %

Degrees

Bachelors

65.6 %

Masters

24.6 %

Certificate

4.5 %

Top Colleges for Digital Strategists

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.8% of digital strategists listed content marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Digital Strategist

Some places are better than others when it comes to starting a career as a digital strategist. The best states for people in this position are Alaska, Delaware, Rhode Island, and New York. Digital strategists make the most in Alaska with an average salary of $90,341. Whereas in Delaware and Rhode Island, they would average $83,342 and $79,873, respectively. While digital strategists would only make an average of $78,196 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Digital Strategist Jobs:
18
Highest 10% Earn:
$136,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Digital Strategist Jobs:
14
Highest 10% Earn:
$140,000
Location Quotient:
1.06
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Digital Strategist Jobs:
453
Highest 10% Earn:
$133,000
Location Quotient:
2.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Digital Strategist Employers

1. OMD Worldwide
4.4
Avg. Salary: 
$88,709
Digital Strategists Hired: 
29+
2. IBM
4.8
Avg. Salary: 
$93,353
Digital Strategists Hired: 
14+
3. Robert Half International
4.5
Avg. Salary: 
$71,914
Digital Strategists Hired: 
10+
4. Omnicom Group
4.5
Avg. Salary: 
$81,756
Digital Strategists Hired: 
10+
5. Gannett
4.2
Avg. Salary: 
$73,350
Digital Strategists Hired: 
7+
6. Ogilvy
4.5
Avg. Salary: 
$72,480
Digital Strategists Hired: 
6+

Digital Strategist Videos

Updated October 2, 2020