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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Vice President Global Emarketing & Digital Strategist||Syncoset LLC||King of Prussia, PA||Jan 29, 2016||$220,000|
|Senior Digital Strategist||Wieden+Kennedy, Inc.||Portland, OR||Oct 01, 2010||$175,000 -
|Senior Digital Strategist||Havas Edge LLC||Boston, MA||Dec 16, 2015||$169,042|
|Senior Digital Strategist||Havas Edge, LLC||Boston, MA||Dec 07, 2016||$169,042|
|VP, Digital Strategist||Biolumina Group LLC||New York, NY||Nov 01, 2013||$155,000|
|Digital Strategist||Infusiondev LLC||New York, NY||Mar 01, 2014||$150,000 -
|Senior Digital Strategist||Grey Global Group Inc.||New York, NY||Feb 20, 2013||$150,000 -
|Senior Digital Strategist||Grey Global Group Inc.||New York, NY||Oct 01, 2011||$140,000 -
|Senior Digital Strategist||Grey Global Group Inc.||New York, NY||Oct 01, 2011||$130,000 -
|Digital Strategist||Droga5, LLC||New York, NY||Oct 01, 2011||$125,000|
|Digital Strategist||Woods Witt Dealy & Sons, Inc.||New York, NY||Sep 19, 2012||$125,000|
|Digital Strategist||Shepardson Stern & Kaminsky||New York, NY||Jul 04, 2016||$95,000|
|Senior Digital Strategist||Cambridge Biomarketing Group, LLC||Cambridge, MA||Aug 31, 2015||$95,000|
|Digital Strategist||Shepardson Stern & Kaminsky||New York, NY||Apr 07, 2014||$95,000|
|Digital Strategist||Chaione, Inc.||Houston, TX||Jan 04, 2016||$95,000|
|Digital Strategist||24 Seven, Inc.||San Francisco, CA||Jul 18, 2016||$93,915|
|Senior Digital Strategist||Erwin Penland LLC||Greenville, SC||May 08, 2016||$92,000 -
|Digital Strategist||IMGE LLC||Alexandria, VA||Jan 01, 2014||$90,000|
|Marketing Digital Strategist||BB&T||Winston-Salem, NC||Feb 23, 2016||$82,826 -
|Digital Strategist||BBDO USA LLC||New York, NY||Nov 11, 2013||$80,000|
|Senior Digital Strategist||Leo Burnett Company, Inc.||San Francisco, CA||Aug 18, 2015||$80,000|
|Senior Digital Strategist||Havas Edge LLC||Boston, MA||Jul 13, 2015||$80,000|
|Senior Digital Strategist||Havas Edge Boston, LLC||Boston, MA||Nov 01, 2014||$78,000|
|Digital Strategist||Groove Engage, LLC||Sausalito, CA||Sep 20, 2013||$76,000|
|Marketing Digital Strategist||BB&T Corporation||Winston-Salem, NC||Jun 05, 2013||$75,000|
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