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Become A Digital Strategist

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Working As A Digital Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Digital Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Strategist Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Digital Director 2.7 years
Digital Strategist 2.0 years
Account Strategist 1.6 years
Top Careers Before Digital Strategist
Internship 9.3%
Consultant 3.1%
Top Careers After Digital Strategist
Strategist 5.9%
Consultant 4.2%
Principal 3.8%
Director 3.8%

Do you work as a Digital Strategist?

Average Yearly Salary
$66,000
View Detailed Salary Report
$38,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$114,000
Max 90%
Best Paying Company
Wieden+Kennedy
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
1.6 years
How much does a Digital Strategist make at top companies?
The national average salary for a Digital Strategist in the United States is $66,773 per year or $32 per hour. Those in the bottom 10 percent make under $39,000 a year, and the top 10 percent make over $114,000.

Real Digital Strategist Salaries

Job Title Company Location Start Date Salary
Senior Digital Strategist Wieden+Kennedy, Inc. Portland, OR Oct 01, 2010 $175,000 -
$250,000
Senior Digital Strategist Havas Edge, LLC Boston, MA Dec 07, 2016 $169,042
Senior Digital Strategist Havas Edge LLC Boston, MA Dec 16, 2015 $169,042
Digital Strategist Infusiondev LLC New York, NY Mar 01, 2014 $150,000 -
$175,000
Senior Digital Strategist Grey Global Group Inc. New York, NY Feb 20, 2013 $150,000 -
$175,000
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $140,000 -
$160,000
Senior Digital Strategist Grey Global Group Inc. New York, NY Oct 01, 2011 $130,000 -
$150,000
Digital Strategist Droga5, LLC New York, NY Oct 01, 2011 $125,000
Digital Strategist Woods Witt Dealy & Sons, Inc. New York, NY Sep 19, 2012 $125,000
Senior Digital Strategist Dentsu McGarry Bowen, LLC New York, NY Mar 03, 2014 $120,000
Digital Strategist Dentsu McGarry Bowen, LLC San Francisco, CA Oct 24, 2016 $110,000
Senior Digital Strategist Cambridge Biomarketing Group, LLC Cambridge, MA Aug 31, 2015 $95,000
Digital Strategist Chaione, Inc. Houston, TX Jan 04, 2016 $95,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Jul 04, 2016 $95,000
Digital Strategist Shepardson Stern & Kaminsky New York, NY Apr 07, 2014 $95,000
Digital Strategist 24 Seven, Inc. San Francisco, CA Jul 18, 2016 $93,915
Senior Digital Strategist Erwin Penland LLC Greenville, SC May 08, 2016 $92,000 -
$112,000
Digital Strategist IMGE LLC Alexandria, VA Jan 01, 2014 $90,000
Digital Strategist BBDO USA LLC New York, NY Nov 11, 2013 $80,000
Senior Digital Strategist Havas Edge LLC Boston, MA Jul 13, 2015 $80,000
Senior Digital Strategist Leo Burnett Company, Inc. San Francisco, CA Aug 18, 2015 $80,000
Senior Digital Strategist Havas Edge Boston, LLC Boston, MA Nov 01, 2014 $78,000
Digital Strategist Groove Engage, LLC Sausalito, CA Sep 20, 2013 $76,000
Digital Advertising Strategist and Conceptionist Loop NYC Digital, Inc. New York, NY Sep 25, 2014 $75,000 -
$95,000

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Top Skills for A Digital Strategist

  1. Digital Strategy
  2. Web Content
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Oversee end-to-end digital strategy for traditional organizations, and make actionable decisions based on iterative feedback.
  • Plan, develop, and revise marketing and public relations content; research practice areas; manage social media & web content
  • Developed and optimized digital marketing campaigns based on data and trends to improve clients' SEO value and grow online presence.
  • Draft email content including messaging and design components for effective communication with client constituency.
  • Analyzed social media brand landscapes and engaged consumers across platforms such as Facebook, Twitter, YouTube, Foursquare and blogs.

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Top 10 Best States for Digital Strategists

  1. New York
  2. Virginia
  3. New Jersey
  4. Rhode Island
  5. Colorado
  6. Delaware
  7. District of Columbia
  8. California
  9. Washington
  10. Pennsylvania
  • (453 jobs)
  • (156 jobs)
  • (152 jobs)
  • (18 jobs)
  • (91 jobs)
  • (14 jobs)
  • (95 jobs)
  • (757 jobs)
  • (108 jobs)
  • (133 jobs)

Digital Strategist Demographics

Gender

Male

48.1%

Female

39.3%

Unknown

12.6%
Ethnicity

White

59.6%

Hispanic or Latino

15.1%

Black or African American

11.3%

Asian

9.9%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

44.4%

French

17.3%

German

7.4%

Japanese

6.2%

Mandarin

6.2%

Cantonese

3.7%

Korean

3.7%

Chinese

2.5%

Portuguese

1.2%

Finnish

1.2%

Vietnamese

1.2%

Russian

1.2%

Hindi

1.2%

Polish

1.2%

Croatian

1.2%
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Digital Strategist Education

Schools

New York University

9.6%

Northwestern University

7.1%

Florida State University

6.6%

University of California - Los Angeles

6.1%

University of Southern California

5.6%

University of Oregon

5.6%

American University

5.6%

George Washington University

5.1%

University of Texas at Austin

5.1%

Virginia Commonwealth University

4.6%

Georgetown University

4.6%

Michigan State University

4.1%

Temple University

4.1%

Cornell University

4.1%

University of Florida

4.1%

Columbia University

4.1%

Syracuse University

3.6%

Pennsylvania State University

3.6%

Fordham University

3.6%

Full Sail University

3.6%
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Majors

Marketing

19.4%

Communication

16.8%

Business

14.2%

Public Relations

5.7%

Journalism

5.5%

English

5.1%

Advertising

4.4%

Political Science

3.9%

Management

3.4%

Psychology

3.0%

Graphic Design

3.0%

History

2.5%

Entertainment Business

2.2%

Economics

1.8%

Liberal Arts

1.7%

Sociology

1.7%

Computer Science

1.6%

Business Communications

1.6%

Agricultural Public Services

1.3%

Photography

1.3%
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Degrees

Bachelors

59.1%

Masters

23.0%

Other

12.2%

Certificate

2.7%

Doctorate

1.3%

Associate

1.2%

Diploma

0.3%

License

0.2%
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Top Digital Strategist Employers

Jobs From Top Digital Strategist Employers

Digital Strategist Videos

Career Advice on becoming a Digital Strategist by Andrea N (Full Version)

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