Best states for a digital strategist

Q: What is the best state for digital strategists?

The best state to be a digital strategist is Delaware based on digital strategist salaries and job opportunities.

Q: What is the highest paying state for digital strategists?

The highest paying state for digital strategists is Mississippi based on Zippia’s salary database.

Q: What is the worst state for digital strategists?

The worst state for digital strategists is Mississippi, due to a combination of low salaries and few job opportunities.

Quoted expert

Joe Moore Ph.D.

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We decided to bring you a list of the best states for jobs for digital strategists in the United States. Digital strategist positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for digital strategists.Our research shows that Delaware is the best state in the country for digital strategists.

The median salary for digital strategists in Delaware is $98,538. Compare that to the median salary in Mississippi of $47,854, which ranked worst for digital strategists, and you can see how your location is important for your career.Delaware is the best state, and Wilmington is the city with the highest pay for digital strategists.

10 best states for digital strategists in 2025

1. Delaware
Total digital strategist jobs: 80
Average annual salary: $98,538
Lowest 10 percent earn: $64,000
Highest 10 percent earn: $151,000
Location Quotient:
1.53
Digital strategist jobs in Delaware
2. New York
Total digital strategist jobs: 1,007
Average annual salary: $82,280
Lowest 10 percent earn: $53,000
Highest 10 percent earn: $125,000
Location Quotient:
1.88
Digital strategist jobs in New York
3. Washington
Total digital strategist jobs: 327
Average annual salary: $96,852
Lowest 10 percent earn: $59,000
Highest 10 percent earn: $156,000
Location Quotient:
1.07
Digital strategist jobs in Washington
4. Massachusetts
Total digital strategist jobs: 546
Average annual salary: $75,714
Lowest 10 percent earn: $49,000
Highest 10 percent earn: $114,000
Location Quotient:
1.42
Digital strategist jobs in Massachusetts
5. Texas
Total digital strategist jobs: 802
Average annual salary: $76,001
Lowest 10 percent earn: $47,000
Highest 10 percent earn: $121,000
Location Quotient:
0.95
Digital strategist jobs in Texas
6. California
Total digital strategist jobs: 1,622
Average annual salary: $80,053
Lowest 10 percent earn: $51,000
Highest 10 percent earn: $125,000
Location Quotient:
1.33
Digital strategist jobs in California
7. Michigan
Total digital strategist jobs: 245
Average annual salary: $78,150
Lowest 10 percent earn: $50,000
Highest 10 percent earn: $121,000
Location Quotient:
0.76
Digital strategist jobs in Michigan
8. New Jersey
Total digital strategist jobs: 380
Average annual salary: $75,937
Lowest 10 percent earn: $49,000
Highest 10 percent earn: $115,000
Location Quotient:
1.14
Digital strategist jobs in New Jersey
9. North Carolina
Total digital strategist jobs: 416
Average annual salary: $71,308
Lowest 10 percent earn: $44,000
Highest 10 percent earn: $113,000
Location Quotient:
1.04
Digital strategist jobs in North Carolina
10. Oregon
Total digital strategist jobs: 222
Average annual salary: $72,994
Lowest 10 percent earn: $45,000
Highest 10 percent earn: $117,000
Location Quotient:
1.28
Digital strategist jobs in Oregon

Digital strategist jobsNear Columbus, OH

How Zippia determines the best states to be a digital strategist

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a digital strategist

Rank	State	Average salary	Lowest 10% earn	Population	Job count
1	Delaware	$98,538	$64,000	961,939	80
2	New York	$82,280	$53,000	19,849,399	1,007
3	Washington	$96,852	$59,000	7,405,743	327
4	Massachusetts	$75,714	$49,000	6,859,819	546
5	Texas	$76,001	$47,000	28,304,596	802
6	California	$80,053	$51,000	39,536,653	1,622
7	Michigan	$78,150	$50,000	9,962,311	245
8	New Jersey	$75,937	$49,000	9,005,644	380
9	North Carolina	$71,308	$44,000	10,273,419	416
10	Oregon	$72,994	$45,000	4,142,776	222
11	Minnesota	$71,410	$46,000	5,576,606	307
12	Arizona	$72,156	$46,000	7,016,270	201
13	Utah	$68,429	$44,000	3,101,833	175
14	Connecticut	$72,094	$47,000	3,588,184	147
15	Georgia	$69,623	$43,000	10,429,379	432
16	District of Columbia	$71,186	$46,000	693,972	184
17	Illinois	$68,894	$44,000	12,802,023	676
18	Pennsylvania	$66,814	$43,000	12,805,537	491
19	New Hampshire	$69,256	$45,000	1,342,795	70
20	Virginia	$71,684	$46,000	8,470,020	367
21	Missouri	$71,136	$45,000	6,113,532	144
22	Colorado	$70,516	$46,000	5,607,154	250
23	Rhode Island	$66,095	$43,000	1,059,639	74
24	Nevada	$66,366	$42,000	2,998,039	89
25	Tennessee	$68,083	$42,000	6,715,984	162
26	Maryland	$71,260	$46,000	6,052,177	240
27	Iowa	$67,422	$43,000	3,145,711	97
28	Montana	$66,242	$43,000	1,050,493	45
29	Nebraska	$65,757	$42,000	1,920,076	83
30	Idaho	$64,968	$41,000	1,716,943	71
31	South Dakota	$64,693	$42,000	869,666	33
32	Arkansas	$64,729	$40,000	3,004,279	80
33	Maine	$65,618	$43,000	1,335,907	45
34	Vermont	$62,427	$41,000	623,657	41
35	Louisiana	$65,829	$40,000	4,684,333	61
36	New Mexico	$66,010	$42,000	2,088,070	44
37	Hawaii	$64,940	$53,000	1,427,538	34
38	North Dakota	$59,792	$39,000	755,393	39
39	Indiana	$62,893	$40,000	6,666,818	120
40	South Carolina	$63,553	$39,000	5,024,369	98
41	Wyoming	$59,847	$39,000	579,315	21
42	Ohio	$59,294	$38,000	11,658,609	334
43	Kansas	$61,152	$39,000	2,913,123	91
44	Alaska	$57,370	$40,000	739,795	25
45	Florida	$55,853	$35,000	20,984,400	489
46	Alabama	$58,011	$36,000	4,874,747	78
47	West Virginia	$57,491	$36,000	1,815,857	27
48	Wisconsin	$54,309	$35,000	5,795,483	169
49	Kentucky	$51,823	$33,000	4,454,189	83
50	Oklahoma	$54,437	$34,000	3,930,864	43
51	Mississippi	$47,854	$29,000	2,984,100	36

Highest paying states for digital strategists

Rank	State	Avg. Digital Strategist Salary
1	Delaware	$98,538
2	New York	$82,280
3	Washington	$96,852
4	Massachusetts	$75,714
5	Texas	$76,001
6	California	$80,053
7	Michigan	$78,150
8	New Jersey	$75,937
9	North Carolina	$71,308
10	Oregon	$72,994
11	Minnesota	$71,410
12	Arizona	$72,156
13	Utah	$68,429
14	Connecticut	$72,094
15	Georgia	$69,623
16	District of Columbia	$71,186
17	Illinois	$68,894
18	Pennsylvania	$66,814
19	New Hampshire	$69,256
20	Virginia	$71,684
21	Missouri	$71,136
22	Colorado	$70,516
23	Rhode Island	$66,095
24	Nevada	$66,366
25	Tennessee	$68,083
26	Maryland	$71,260
27	Iowa	$67,422
28	Montana	$66,242
29	Nebraska	$65,757
30	Idaho	$64,968
31	South Dakota	$64,693
32	Arkansas	$64,729
33	Maine	$65,618
34	Vermont	$62,427
35	Louisiana	$65,829
36	New Mexico	$66,010
37	Hawaii	$64,940
38	North Dakota	$59,792
39	Indiana	$62,893
40	South Carolina	$63,553
41	Wyoming	$59,847
42	Ohio	$59,294
43	Kansas	$61,152
44	Alaska	$57,370
45	Florida	$55,853
46	Alabama	$58,011
47	West Virginia	$57,491
48	Wisconsin	$54,309
49	Kentucky	$51,823
50	Oklahoma	$54,437
51	Mississippi	$47,854

Expert opinions on the best states for digital strategists

Are there any particularly good places in the United States for digital strategists to find work opportunities?
Joe Moore Ph.D.
Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri
Don't take just anything, but don't look for the one ideal job either. Now is not the time to be picky. The longer you are out of the field after graduation, the less employable you become. Even if you have to start part time somewhere (in this field we are seeing more and more students start out in freelance, which can be very fun and very lucrative), get your foot in the door. Start building your professional resume and demo reel.

Digital strategist best states FAQs

What is the best state for digital strategists?

What is the highest paying state for digital strategists?

What is the worst state for digital strategists?

Have more questions? See all answers to common business and financial questions.

Search for digital strategist jobs

Updated January 8, 2025

Browse business and financial jobs

Total digital strategist jobs:	80
Average annual salary:	$98,538
Lowest 10 percent earn:	$64,000
Highest 10 percent earn:	$151,000
Location Quotient:	1.53

Best states for a digital strategist

10 best states for digital strategists in 2025

1. Delaware

2. New York

3. Washington

4. Massachusetts

5. Texas

6. California

7. Michigan

8. New Jersey

9. North Carolina

10. Oregon