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Best digital strategist certifications
The best certifications for a digital strategist are Google Data Analytics Professional Certificate, Professional Certified Marketer (PCM), and Online Marketing Certified Professional (OMCP).
Digital strategist certifications demonstrate your competency as a digital strategist to employers. However, not all digital strategist certifications provide the same value.
Below is a list of the best digital strategist certifications. Obtaining a digital strategist certification will give you a leg up when you apply for jobs and increase your potential salary.
3 best certifications for digital strategists
| Rank | Digital strategist certification | Organization |
|---|---|---|
| 1 | Google Data Analytics Professional Certificate | |
| 2 | Professional Certified Marketer (PCM) | AMA |
| 3 | Online Marketing Certified Professional (OMCP) | OMCP |
3 best digital strategist certifications
1. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
2. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
3. Online Marketing Certified Professional (OMCP)
The OMCP designation indicates that you have demonstrated the knowledge, skills, and competencies necessary to practice online marketing as a professional, requiring minimal or no supervision. To be eligible for a OMCP Credential, you must first meet specific education and marketing experience requirements. The final step to becoming an OMCP is passing a three part multiple-choice examination that tests conceptual knowledge across multiple online marketing disciplines, plus two additional sections that test for generally accepted practices in Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile Marketing, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, and Web Analytics.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
What is the best certification for a digital strategist?
The best digital strategist certification is Google Data Analytics Professional Certificate. The Google Data Analytics Professional Certificate is awarded by the Google.
Here's a bit more background on how to obtain this digital strategist certification:
- To become a certified Google Data Analytics Professional Certificate, you don't need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- No renewal for certification, if you earn it once it is valid all time.
The most common combination of digital strategist certifications include: Google Data Analytics Professional Certificate, Professional Certified Marketer (PCM), and Online Marketing Certified Professional (OMCP).
Online courses for digital strategists to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
6. Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business...
7. Digital Marketing Strategist. Unlock your career growth
Become a digital marketing expert. Learn proven digital marketing strategies with my roadmap and 24/7 expert support...
8. Master Course in Advanced SEO (Search Engine Optimization)
Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...
9. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
10. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
11. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
12. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
13. Digital Marketing Agency Start a Social Media Business
Build a Digital Marketing Agency Business with Social Media (SMMA), Chat GPT, Facebook Ads, Instagram, Word Press, SEO...
14. Digital Marketing Course 2023: Be a Digital Marketing Nomad
Learn Digital Marketing, Copywriting, Ads, SEO, Video Creation. Become a Digital Marketing Nomad. Freelance and Travel...
15. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
16. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
17. Learn Digital Marketing (12 Courses in 1)
Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...
18. The Complete Digital Marketing Course - 12 Courses in 1
Master Digital Marketing Strategy, Social Media Marketing, SEO, You Tube, Email, Facebook Marketing, Analytics & More!...
19. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
20. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...