Digital strategist demographics and statistics in the US
Digital strategist demographics research summary. Zippia estimates digital strategist demographics and statistics in the United States by using a database of 30 million profiles. Our digital strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital strategists after extensive research and analysis:
- There are over 3,766 digital strategists currently employed in the United States.
- 44.2% of all digital strategists are women, while 55.8% are men.
- The average digital strategist age is 36 years old.
- The most common ethnicity of digital strategists is White (65.2%), followed by Hispanic or Latino (12.6%), Asian (11.8%) and Black or African American (5.3%).
- Digital strategists are most in-demand in Chicago, IL.
- The technology industry is the highest-paying for digital strategists.
- Seattle, WA pays an annual average wage of $97,732, the highest in the US.
- In 2022, women digital strategists earned 96% of what men earned.
- 10% of all digital strategists are LGBT.
- Delaware is the best state for digital strategists to live.
- Digital strategists are 71% more likely to work at private companies in comparison to public companies.
On this page
Digital strategist demographics by:
Digital strategist gender statistics
44.2% of digital strategists are women and 55.8% of digital strategists are men.
- Male, 55.8%
- Female, 44.2%
Digital strategist gender ratio
| Gender | Percentages |
|---|---|
| Male | 55.8% |
| Female | 44.2% |
Digital strategist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$71,002
Female income
$67,989
Digital strategist gender ratio over time
This data breaks down the percentage of men and women in digital strategist positions over time. Currently, 44.2% of digital strategists are female.
Digital strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 63.91% | 36.09% |
| 2011 | 61.59% | 38.41% |
| 2012 | 61.82% | 38.18% |
| 2013 | 58.48% | 41.52% |
| 2014 | 58.52% | 41.48% |
| 2015 | 60.62% | 39.38% |
| 2016 | 59.88% | 40.12% |
| 2017 | 59.85% | 40.15% |
| 2018 | 58.91% | 41.09% |
| 2019 | 57.58% | 42.42% |
| 2020 | 55.10% | 44.90% |
| 2021 | 55.83% | 44.17% |
Digital strategist related jobs gender ratio
We compared digital strategists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Strategist | 56% | 44% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital strategist demographics by race
The most common ethnicity among digital strategists is White, which makes up 65.2% of all digital strategists. Comparatively, 12.6% of digital strategists are Hispanic or Latino and 11.8% of digital strategists are Asian.
- White, 65.2%
- Hispanic or Latino, 12.6%
- Asian, 11.8%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Digital strategist race
| Digital strategist race | Percentages |
|---|---|
| White | 65.2% |
| Hispanic or Latino | 12.6% |
| Asian | 11.8% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Digital strategist race and ethnicity over time
See how digital strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.13% | 5.44% | 9.59% | 9.00% |
| 2011 | 72.42% | 5.44% | 10.02% | 9.96% |
| 2012 | 72.48% | 5.65% | 9.31% | 10.19% |
| 2013 | 72.24% | 5.86% | 8.76% | 10.21% |
| 2014 | 72.57% | 5.29% | 9.93% | 9.65% |
| 2015 | 71.53% | 4.87% | 10.23% | 10.35% |
| 2016 | 69.75% | 6.04% | 10.45% | 11.26% |
| 2017 | 69.73% | 5.90% | 10.52% | 10.87% |
| 2018 | 69.03% | 5.56% | 10.53% | 11.46% |
| 2019 | 69.37% | 5.45% | 10.74% | 11.51% |
| 2020 | 67.46% | 4.90% | 10.82% | 12.38% |
| 2021 | 65.18% | 5.25% | 11.84% | 12.56% |
Digital strategist wage gap by race
According to our data, asian digital strategists have the highest average salary compared to other ethnicities. Black or african american digital strategists have the lowest average salary at $66,087.
| Ethnicity | Salary |
|---|---|
| Unknown | $69,404 |
| White | $71,885 |
| Black or African American | $66,087 |
| Asian | $77,856 |
| Hispanic or Latino | $70,297 |
Average digital strategist age
See how the average age of digital strategists varies based on ethnicity and gender.
Male
Female
Digital strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital strategist age breakdown
The average age of digital strategists is 30-40 years years old, representing 35% of the digital strategist population.
Digital strategist age breakdown
| Digital Strategist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital strategist educational attainment
The most common degree for digital strategists is bachelor's degree, with 81% of digital strategists earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 4%.
- Bachelor's, 81%
- Master's, 12%
- Associate, 4%
- Doctorate, 1%
- Other Degrees, 2%
Digital strategists by degree level
| Digital strategist degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 12% |
| Associate | 4% |
| Doctorate | 1% |
| Other Degrees | 2% |
Digital strategist jobs you might like
Digital strategist wage gap by degree level
According to the data, digital strategists with a Doctorate degree earn more than those without, at $85,950 annually. With a Master's degree, digital strategists earn a median annual income of $85,110 compared to $74,120 for digital strategists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $85,110 |
| Bachelor's Degree | $74,120 |
| Doctorate Degree | $85,950 |
Digital strategist employment statistics
Most digital strategists work for a private in the media industry.
Company size where digital strategists work
Below, you can see the size of companies where digital strategists work.
Digital strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 19% |
Digital strategist jobs by company type
Employees with the digital strategist job title have their preferences when it comes to working for a company. For instance, most digital strategists prefer to work at private companies over public companies.
Digital strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 22% |
| Private | 71% |
| Government | 1% |
Digital strategist jobs by industry
The most common industries for digital strategists are media, professional and technology.
Digital strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 28% |
| Professional | 18% |
| Fortune 500 | 10% |
| Technology | 10% |
| Retail | 4% |
| Start-up | 4% |
| Education | 4% |
| Manufacturing | 3% |
| Internet | 2% |
| Hospitality | 2% |
| Telecommunication | 2% |
| Health Care | 2% |
| Finance | 2% |
| Non Profits | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Insurance | 1% |
Digital strategist turnover and employment statistics
Digital strategist unemployment rate over time
The unemployment rate for digital strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital strategist unemployment rate by year
| Year | Digital strategist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital strategist tenure
The average digital strategist stays at their job for 1-2 years, based on the 1,225 digital strategists resumes in Zippia's database.
Digital strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 31% |
| 3-4 years | 11% |
| 5-7 years | 20% |
| 8-10 years | 7% |
| 11+ years | 6% |
Digital strategist LGBT ratio compared to similar jobs
Review the percent of digital strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistics Team Member | 8.65% | 166,519 |
| Personnel Specialist | 8.93% | 23,724 |
| Digital Strategist | 10.00% | - |
| Consulting Specialist | 11.05% | 57,781 |
| Licensing Specialist | 11.64% | 23,188 |
| Donor Relations Officer | 19.25% | 66,923 |
Similar digital strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistics Team Member | 8.65% | 166,519 |
| Personnel Specialist | 8.93% | 23,724 |
| Consulting Specialist | 11.05% | 57,781 |
| Licensing Specialist | 11.64% | 23,188 |
| Donor Relations Officer | 19.25% | 66,923 |
Foreign languages spoken by digital strategists
The most common foreign language among digital strategists is Spanish at 44.4%. The second-most popular foreign language spoken is French at 17.3% and German is the third-most popular at 7.4%.
- Spanish, 44.4%
- French, 17.3%
- German, 7.4%
- Japanese, 6.2%
- Mandarin, 6.2%
- Other, 18.5%
Digital strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.4% |
| French | 17.3% |
| German | 7.4% |
| Japanese | 6.2% |
| Mandarin | 6.2% |
| Other | 18.5% |
