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The differences between digital strategists and content strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a content strategist takes usually requires 2-4 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a content strategist are content strategy, digital marketing, and digital content.
| Digital Strategist | Content Strategist | |
| Yearly salary | $72,491 | $93,672 |
| Hourly rate | $34.85 | $45.03 |
| Growth rate | 19% | 13% |
| Number of jobs | 25,123 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Digital strategists and content strategists have different pay scales, as shown below.
| Digital Strategist | Content Strategist | |
| Average salary | $72,491 | $93,672 |
| Salary range | Between $49,000 And $106,000 | Between $67,000 And $129,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a content strategist in terms of educational background:
| Digital Strategist | Content Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital strategists' and content strategists' demographics:
| Digital Strategist | Content Strategist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |