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The differences between digital strategists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a digital marketing consultant. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Strategist | Digital Marketing Consultant | |
| Yearly salary | $72,491 | $71,064 |
| Hourly rate | $34.85 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital strategists and digital marketing consultants have different pay scales, as shown below.
| Digital Strategist | Digital Marketing Consultant | |
| Average salary | $72,491 | $71,064 |
| Salary range | Between $49,000 And $106,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a digital strategist and a digital marketing consultant in terms of educational background:
| Digital Strategist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and digital marketing consultants' demographics:
| Digital Strategist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |