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The differences between digital strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Strategist | Digital Marketing Manager | |
| Yearly salary | $72,491 | $99,563 |
| Hourly rate | $34.85 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital strategists and digital marketing managers have different pay scales, as shown below.
| Digital Strategist | Digital Marketing Manager | |
| Average salary | $72,491 | $99,563 |
| Salary range | Between $49,000 And $106,000 | Between $71,000 And $138,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a digital strategist and a digital marketing manager in terms of educational background:
| Digital Strategist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and digital marketing managers' demographics:
| Digital Strategist | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |