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The differences between digital strategists and digital marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a digital marketing strategist takes usually requires 8-10 years. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a digital marketing strategist are digital marketing, google analytics, and email marketing.
| Digital Strategist | Digital Marketing Strategist | |
| Yearly salary | $72,491 | $65,114 |
| Hourly rate | $34.85 | $31.30 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 92,459 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Digital strategists and digital marketing strategists have different pay scales, as shown below.
| Digital Strategist | Digital Marketing Strategist | |
| Average salary | $72,491 | $65,114 |
| Salary range | Between $49,000 And $106,000 | Between $48,000 And $87,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Delaware | Rhode Island |
| Best paying company | Meta | Northern Trust |
| Best paying industry | Technology | Start-up |
There are a few differences between a digital strategist and a digital marketing strategist in terms of educational background:
| Digital Strategist | Digital Marketing Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and digital marketing strategists' demographics:
| Digital Strategist | Digital Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 55.9% Female, 44.1% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |