Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital strategists and digital technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a digital technician takes usually requires 6-12 months. Additionally, a digital technician has an average salary of $73,262, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a digital technician are photography, adobe creative suite, and technical support.
| Digital Strategist | Digital Technician | |
| Yearly salary | $72,491 | $73,262 |
| Hourly rate | $34.85 | $35.22 |
| Growth rate | 19% | - |
| Number of jobs | 25,123 | 54,243 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 54% |
| Average age | 37 | 50 |
| Years of experience | 6 | 12 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
Digital Technicians are responsible for producing design presentations and digital models through sketches, electronic visualizations, and software. Their duties include producing engineering sketches and drawings, developing building information models (BIM), conducting virtual design assessments, preparing engineering calculations and measurements, and attending design meetings. They are responsible for visiting sites, making design presentations, and participating in training workshops. Digital technicians assist in performing administrative duties for a project.
Digital strategists and digital technicians have different pay scales, as shown below.
| Digital Strategist | Digital Technician | |
| Average salary | $72,491 | $73,262 |
| Salary range | Between $49,000 And $106,000 | Between $39,000 And $134,000 |
| Highest paying City | Seattle, WA | Houston, TX |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Morgan Stanley |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a digital technician in terms of educational background:
| Digital Strategist | Digital Technician | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 54% |
| Most common major | Communication | Photography |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital strategists' and digital technicians' demographics:
| Digital Strategist | Digital Technician | |
| Average age | 37 | 50 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 75.9% Female, 24.1% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 10.4% Asian, 8.0% White, 70.8% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 8% |