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The differences between digital strategists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a marketing consultant. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Strategist | Marketing Consultant | |
| Yearly salary | $72,491 | $70,593 |
| Hourly rate | $34.85 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital strategists and marketing consultants have different pay scales, as shown below.
| Digital Strategist | Marketing Consultant | |
| Average salary | $72,491 | $70,593 |
| Salary range | Between $49,000 And $106,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a marketing consultant in terms of educational background:
| Digital Strategist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing consultants' demographics:
| Digital Strategist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |