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The differences between digital strategists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a marketing coordinator. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Strategist | Marketing Coordinator | |
| Yearly salary | $72,491 | $48,326 |
| Hourly rate | $34.85 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital strategists and marketing coordinators have different pay scales, as shown below.
| Digital Strategist | Marketing Coordinator | |
| Average salary | $72,491 | $48,326 |
| Salary range | Between $49,000 And $106,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a marketing coordinator in terms of educational background:
| Digital Strategist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing coordinators' demographics:
| Digital Strategist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |