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The differences between digital strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Strategist | Marketing Strategist | |
| Yearly salary | $72,491 | $80,033 |
| Hourly rate | $34.85 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital strategists and marketing strategists have different pay scales, as shown below.
| Digital Strategist | Marketing Strategist | |
| Average salary | $72,491 | $80,033 |
| Salary range | Between $49,000 And $106,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Delaware | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a marketing strategist in terms of educational background:
| Digital Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and marketing strategists' demographics:
| Digital Strategist | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |