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The differences between digital strategists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Digital Strategist | Product Specialist | |
| Yearly salary | $72,491 | $85,932 |
| Hourly rate | $34.85 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Digital strategists and product specialists have different pay scales, as shown below.
| Digital Strategist | Product Specialist | |
| Average salary | $72,491 | $85,932 |
| Salary range | Between $49,000 And $106,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Delaware | California |
| Best paying company | Meta | ByteDance |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a product specialist in terms of educational background:
| Digital Strategist | Product Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 64% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and product specialists' demographics:
| Digital Strategist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |