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The differences between digital strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a strategist takes usually requires 8-10 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Digital Strategist | Strategist | |
| Yearly salary | $72,491 | $104,881 |
| Hourly rate | $34.85 | $50.42 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Digital strategists and strategists have different pay scales, as shown below.
| Digital Strategist | Strategist | |
| Average salary | $72,491 | $104,881 |
| Salary range | Between $49,000 And $106,000 | Between $62,000 And $176,000 |
| Highest paying City | Seattle, WA | Hartford, CT |
| Highest paying state | Delaware | Connecticut |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a strategist in terms of educational background:
| Digital Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and strategists' demographics:
| Digital Strategist | Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |