Digital strategist job description

You will develop multi-faceted digital strategies leveraging our unified platform and digital delivery teams -- all for some of the most recognized brands in the world. You’ll identify and drive growth opportunities, fostering innovation that delivers on our clients’ business goals. And you’ll constantly push the limits of talent acquisition to change the way companies and candidates connect. It’s one of the roles at Radancy that allows you to engage with all of our offerings – from software, media and metrics to creative and brand.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don’t believe you meet every one of the qualifications below.

The Digital Strategist works directly with clients to define and distill their goals, create success metrics, and communicate those to all supporting teams at Radancy.

You will provide thought leadership in the development, management, training, measurement and presentation of multi-platform digital strategies aligned to client goals.

You will guide the implementation of the Radancy Unified Platform as a central part of your clients’ digital strategy and will ensure our software platform is a productive part of that strategy.

The Digital Strategist is responsible for interpreting and presenting data analytics for digital properties, as well as using the learnings to make adjustments and optimizations.

You will identify opportunities for platform expansion, building a business case using data and insights.

The Digital Strategist is responsible for educating clients and internal teams on the Radancy product roadmap as new features are planned and released.
You will design career site and campaign launch strategies. The Digital Strategist must be an excellent presenter and will provide formal and informal presentations to clients as well as internal team members.
5+ years of experience developing and presenting complex custom digital solutions within a digital marketing, PR, and/or advertising agency environment A deep understanding of digital mediums, technologies, and trends and a passion for innovation on all fronts Strong analytical skills and working knowledge of Google Analytics Success in presenting strategic solutions and POVs that demonstrate thought leadership, and engage across social media
Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive.

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6500 employees.

Saatchi & Saatchi is part of the Publicis Groupe, the world’s third-largest communications group. We are a full-service, integrated communications network, and we work with 6 of the top 10 and over half of the top 50 global advertisers.

We’re in the business of getting people to fall in love with our client's products and services. We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible. We believe in creating ideas that can live anywhere and firmly believe that everyone matters. And we think that, when we work as a team, nothing is impossible.

As the agency of record for 9 Toyota Dealership Associations (TDAs) across the country, the Saatchi & Saatchi TDA Group is responsible for communicating local, regional and provincial Toyota vehicle programs to a diverse, multi-cultural consumer base through Broadcast, Radio, Digital, Social Media and OOH experiences.

Each TDA has a Board of Directors that sets the total budget spend for their region over a given year, and shapes and approves communication for that region. They work with the Regional Manager of that Toyota region.

The Saatchi TDA Group works with 9 TDA Boards: Greater New York, Tri-State, Upstate New York, Connecticut, Chicago, Portland, In-land, Denver, & Kansas City. These regions are diverse in their needs. Some markets are truck-strong, others, sedan-focused. When demand and supply weigh in, this can get even more complex. There are geographic and seasonal nuances involved in most of the customer’s needs, which impacts the communication to their unique audiences.

Always aligned to the Toyota brand and to each client’s unique value proposition, the team works to deliver sharp business results—while reaching the right target with the right message at the right time.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.
Job Description
The Junior Digital Strategist is responsible for providing support to our Digital Strategy, Production, Technology and Content teams to design. This is an opportunity to develop and execute integrated digital strategies for all our fast-paced retail initiatives. A test and learn mindset is mandatory.
Responsibilities:
Support SVP, Director Digital Strategy to shape, evolve and execute digital strategy. Help the team stay at the cutting edge of industry trends, emerging media and creative platforms, and new digital services. Help manage current retail web portal offerings and production resources that will enhance the customer journey and optimize client leads. Help create client presentations that highlight the strategy behind the agency’s digital creative initiatives and post analysis of the success or failure of those initiatives based on pre-determined KPI’s. Help demonstrate knowledge of our retail clients’ industry, including their products, target markets, customer journeys and competitive environment.
Help provide active mentoring and coaching to our multi-disciplinary teams that continues to build their digital knowledge and expertise. Help brainstorm with executive team and other team members to develop and execute customized digital solutions that drive incremental client website traffic and qualified leads. Coordinate with client data feeds, as necessary, and monitor all live campaigns for proper serving, tag-firing, click through activity/engagement and conversion metrics.
Qualifications
Bachelor’s degree (Preferably in Business Management, Computer Sciences, Communications, Data Management or another related major.) Two or more internships in digital communications and strategy, Agency experience a plus School courses on interactive marketing, UX design and interface, digital customer strategy and engagement. Some knowledge of Google Marketing Platform, Oracle DMP, Omniture/Adobe Analytics, Google Analytics and related web, analytics, ad serving technologies
Ability to balance the demands of multiple retail clients’ assignments while assessing and leveraging strengths of a diverse group of team members to maximize performance. Proven history of excellent presentation skills Excellent written and verbal communication skills. Ability to evaluate digital vendor capabilities across all channels including programmatic display, search, social, mobile, video, and integration of machine learning/AI
Additional Information
All your information will be kept confidential according to EEO guidelines.

As a Senior Digital Strategist, you help set and maintain the vision for Toyota's digital experiences, including but not limited to (url removed), Toyota Owners, and SmartPath. You will work closely with the Integrated Planning and Analytics groups to arm your strategic approach with consumer insights and data (first-party research, site analytics, qualitative research, and 3rd party research) to understand and represent the voice of the consumer. You will then then partner with the Creative, Account, Experience Design, and Technology groups to ensure that voice is central to the design, construction, and optimization of the Toyota digital properties.

The candidate must be a change agent who is excited to contribute to the culture in our planning department…

A Senior Digital Strategist will work to be a research and insight gathering ace. They will help the team by digging into the data, identify problems to solve and turn observations into insights. And, they will help the team turn all of that into a strategy that reads like a story. The candidate must have 5-6 years of digital strategy (UX/platform, social, OLA, digital comms planning) experience.
Success for this position is measured by:

Turning observation, data and research into insight. This means digging into the research and partnering with our Analytics and Data team.

Developing creative briefs and strategic approaches that inspire digital solutions that meet our business objectives and consumer needs.

Creating audience personas on how our vehicles are positioned and why it matters to our target, as well as use cases and user flows on how the User Interface and User Experience meets desired visitor goals.

Being the trusted partner that creatives depend and partner with on projects.

Maintaining positive, proactive, and influential relationship with clients and cross-functional disciplines, helping clients grow their business with sound and inspiring strategic thinking.

Understanding platform/UX design in order to inform and inspire how digital experience can influence consumer behaviors to meet consumer needs.

Versed in site analytics to understand behaviors and their implications to larger trends.

Spearheading innovative digital thinking that not only inspires the creative teams, but also educate the clients on the use cases and needs for digital future-thinking.

Championing the use of data (site analytics, first-party research, third party research, qualitative studies) to inform customer journeys, cross-tier, cross-brand experiences, and single-view-of-the-customer tools and marketing on behalf of our clients

Leading the partnership with XD and digital creative, visual design, programmatic media team leads, creative, technology + development partners to ensure the ideas are centered on removing frictions in the path to purchase

Identifying and spread heading project-agnostic digital trends and POVs that help future-proof the business

Participating in and sometimes lead research projects related to client's business

Ability and willingness to travel as required