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Digital strategist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Joe Moore Ph.D.,
Dr Rick Baldwin
Below we've compiled a list of the most critical digital strategist skills. We ranked the top skills for digital strategists based on the percentage of resumes they appeared on. For example, 18.8% of digital strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a digital strategist needs to be successful in the workplace.

15 digital strategist skills for your resume and career

1. Digital Marketing

Here's how digital strategists use digital marketing:
  • Provided digital marketing strategy, marketing requirements, technical consulting and digital operations services to agency, corporate and non-profit clients.
  • Promoted to analyze and optimize digital campaign performance over various different digital marketing solutions.

2. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how digital strategists use digital strategy:
  • Oversee end-to-end digital strategy for traditional organizations, and make actionable decisions based on iterative feedback.
  • Directed digital strategy and managed digital team for national SuperPAC specializing in candidate research.

3. Google Analytics

Here's how digital strategists use google analytics:
  • Analyzed advertising results and educated customers via Google Analytics.
  • Conduct in-depth reviews of Google Analytics accounts and develop measurement plans and recommended next steps from findings.

4. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital strategists use crm:
  • Tasked with providing insights, thought leadership, digital/social strategy and CRM engagement.
  • Analyzed the digital customer experience through analytical CRM

5. Project Management

Here's how digital strategists use project management:
  • Led Project Management responsibilities included planning, scoping, scheduling, budgeting, and implementation to successful completions.
  • Developed requirements and budget for activities, and assumed project management responsibilities for the activities.

6. Client Facing

Here's how digital strategists use client facing:
  • Headed data analysis and developed system of KPI reports, both internal and client facing.
  • Gather, analyze and disseminated 3rd party research and data to provide client facing media recommendations.

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7. KPIs

Here's how digital strategists use kpis:
  • Managed client relationships with social agencies, media vendors, and networks to exceed KPIs.
  • Worked with stakeholders to determine KPIs across online metrics that helped measure campaign success.

8. Facebook

Here's how digital strategists use facebook:
  • Developed a social media strategy for Facebook and Twitter
  • Analyzed social media brand landscapes and engaged consumers across platforms such as Facebook, Twitter, YouTube, Foursquare and blogs.

9. Email Marketing

Here's how digital strategists use email marketing:
  • Developed agency's email marketing program, and was it's sole manager Provided expert consultation on search engine optimization.
  • Produce weekly email marketing campaigns with engaging graphics and content.

10. Content Strategy

Here's how digital strategists use content strategy:
  • Developed marketing content strategy and social media training for $60 Million dollar residential development.
  • Created content strategy for social media accounts for non-dairy food and Beverage manufacturer.

11. User Experience

Here's how digital strategists use user experience:
  • Manage the end-to-end UX testing process for all digital projects ensuring positive and consistent user experiences across devices.
  • Draft and map new web page layouts to optimize the end user experience.

12. Digital Content

Here's how digital strategists use digital content:
  • Write targeted digital content for corporate website, product line, social media, email and FAQs.
  • Lead development of digital content, SEO, paid search, social media, and web design.

13. Marketing Campaigns

Here's how digital strategists use marketing campaigns:
  • Develop marketing campaigns tailored for consumption and engagement.
  • Developed and managed all creative online marketing campaigns, effectively driving brand recognition, engagement and traffic to social media pages.

14. Twitter

Here's how digital strategists use twitter:
  • Managed social media for PCORI and increased Twitter following by over 40 percent.
  • Collaborated with Independent designer Lindsay Hearts on an inspirational instagram & twitter campaign.

15. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how digital strategists use business objectives:
  • Identify opportunities needed to achieve business objectives, makes recommendations to senior leadership and monitors implementation progress.
  • Achieved alignment of online marketing, IT & customer-facing operations to better engage customers and meet business objectives.
top-skills

What skills help Digital Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital strategist resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What digital strategist skills would you recommend for someone trying to advance their career?

Dr Rick BaldwinDr Rick Baldwin LinkedIn profile

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What technical skills for a digital strategist stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all digital strategists possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Do you want to know more?
Read more about what experts have to say about digital strategist

List of digital strategist skills to add to your resume

Digital strategist skills

The most important skills for a digital strategist resume and required skills for a digital strategist to have include:

  • Digital Marketing
  • Digital Strategy
  • Google Analytics
  • CRM
  • Project Management
  • Client Facing
  • KPIs
  • Facebook
  • Email Marketing
  • Content Strategy
  • User Experience
  • Digital Content
  • Marketing Campaigns
  • Twitter
  • Business Objectives
  • A/B
  • B Testing
  • Emerging Technologies
  • Web Development
  • Competitive Analysis
  • Campaign Performance
  • WordPress
  • Business Development
  • Digital Channels
  • Google Adwords
  • Instagram
  • Social Media Marketing
  • Digital Campaigns
  • Integrated Marketing
  • Digital Solutions
  • HTML
  • Visualization
  • Content Creation
  • ROI
  • Target Audience
  • CMS
  • Digital Platforms
  • Account Management
  • PPC
  • Media Planning
  • Search Engine Marketing
  • Media Management
  • Content Marketing
  • CSS
  • Linkedin
  • Lead Generation
  • Client Relationships

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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