What does a digital strategist do?

The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

These skill sets are where the common ground ends though. The responsibilities of a digital strategist are more likely to require skills like "digital strategy," "client facing," "user experience," and "digital content." On the other hand, a job as a head of marketing requires skills like "brand management," "b2b marketing," "strategic thinking," and "product development." As you can see, what employees do in each career varies considerably.

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

In addition to the difference in salary, there are some other key differences worth noting. For example, digital strategist responsibilities are more likely to require skills like "digital strategy," "project management," "client facing," and "user experience." Meanwhile, an online marketing manager has duties that require skills in areas such as "web traffic," "search engine optimization," "paid search," and "web analytics." These differences highlight just how different the day-to-day in each role looks.

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a digital strategist is likely to be skilled in "digital strategy," "email marketing," "content strategy," and "user experience," while a typical media manager is skilled in "powerpoint," "seo," "sem," and "video production."

A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.

Even though a few skill sets overlap between digital strategists and research analysts, there are some differences that are important to note. For one, a digital strategist might have more use for skills like "digital marketing," "digital strategy," "google analytics," and "crm." Meanwhile, some responsibilities of research analysts require skills like "data analysis," "data collection," "research projects," and "powerpoint. "