Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Digitas history
Digitas company history timeline
Founded in the year 1980 by Michale Bronner, Digitas was originally named Eastern Exclusive.
Formation in College Dorm Room: 1980
All thoughts of medical school would be forgotten in 1981 when Bronner was able to persuade giant American Express to let him create a coupon book with its name on it, providing discounts on Boston restaurants and for other services, mailed to area cardmembers.
Modem Media has been involved in interactive marketing since 1987.
Bronner added a partner in 1987 when he was joined by Mike Slosberg, the two brought together by a headhunter.
One of those associates was Steve Humphrey, a 29-year veteran of the advertising industry, who was named president in 1989.
In the year 1990, when Mike Slosberg joined the company as the CCO, it was renamed as Bronner Slosberg Associates.
Launched in 1990, the Philadelphia-based Medical Broadcasting offered digital marketing services for a number of major healthcare organizations, including eight of the ten largest pharmaceutical companies in the world.
1991 Name is changed to Bronner Slosberg Humphrey.
The brand underwent a change of name a second time when Steve Humphrey became the president of the firm in 1992.
1995 Strategic Interactive Group is formed.
He assumed day-to-day control of the third-largest direct marketing agency in the United States, generating more than $100 million in revenues in 1997.
Instead, in October 1998 management announced plans to form a holding company to operate three businesses: Bronner Slosberg Humphrey, SIG, and Sansome Group.
Matters grew even worse with the events of September 11, 2001, as the terrorist attacks on United States soil crippled the airline and travel industries, and had a ripple effect on the United States and global economy.
2004 Modem Media, Inc. is acquired.
In the year 2007, the Publicis Groupe purchased Digitas and a small startup company called Dyante for $1.3 billion.
In 2013, Digitas merged with LBI, another digital and technology marketing company and became DigitasLBI. The company now operates in more than 26 countries and has 40 offices in America, Asia, Middle East, Europe and Oceania, employing 6700 employees across the globe.
Rate how well Digitas lives up to its initial vision.
Digitas jobs
Do you work at Digitas?
Is Digitas' vision a big part of strategic planning?
Digitas competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Saatchi & Saatchi Advertising Worldwide Inc | - | $210.0M | 900 | - |
| Crispin Porter + Bogusky | 1965 | $98.0M | 700 | - |
| RAPP | 1965 | $200.0M | 625 | 74 |
| Ogilvy | 1948 | $5.9B | 24,850 | 12 |
| Razorfish | 1995 | $403.9M | 2,000 | - |
| The Integer Group | 1993 | $15.7B | 805 | - |
| Campbell-Ewald | 1911 | $50.8M | 1,400 | - |
| Mindshare | 1997 | $34.5B | 7,000 | - |
| Bozell | 1921 | $17.5M | 50 | - |
| Annalect | 2010 | $52.0M | 3,000 | - |
Digitas history FAQs
Zippia gives an in-depth look into the details of Digitas, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Digitas. The employee data is based on information from people who have self-reported their past or current employments at Digitas. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Digitas. The data presented on this page does not represent the view of Digitas and its employees or that of Zippia.
Digitas may also be known as or be related to Digitas, Digitas, Inc. and Digitaslbi North America.