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Direct Energy Overview

Direct Energy is a North American retailer of energy and energy services. The company was founded in 1986 and has more than four million customers in Canada and the United States. Direct Energy is a subsidiary of UK-based utility company Centrica.
The staff at Direct Energy come from unusually diverse demographic backgrounds. The company is 43.9% female and 44.9% ethnic minorities. Direct Energy employees are more likely to be members of the Democratic Party than the Republican Party, with 64.6% of employees identifying as members of the Democratic Party. But those numbers could change quickly because the turnover rate at Direct Energy is relatively high. Employees at Direct Energy stay with the company for an average of 1.8 years before leaving. The average employee at Direct Energy makes $53,866 per year, which is competitive for its industry and location. Some of its highest paying competitors, Dialog, TXU Energy Services Co, and National Fuel Gas, pay $74,917, $54,813, and $54,742, respectively.
Based in Houston, TX, Direct Energy is an industry leader with 14,608 employees and an annual revenue of $6.1B.

The Organization’s Mission

Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet.

Perks of Working at Direct Energy

Direct Energy offers great health benefits, a collaborative work environment, annual bonuses, flex allowance, a pension plan, and other perks.







Founded in



Houston, TX


Organization Type


Is This Your Company?

The Team At Direct Energy

Key People
  • John Schultz (president)
  • David Kozak (Vice President Of Marketing)
  • Jeff Fralix (VP, Head Of Human Resources)
  • Badar Bizjournals.Com (ceo)
  • Jessica Mahaffey (Vice President, Corporate Affairs)
The Inside Scoop
Direct Energy, a subsidiary of Centrica plc, offers energy and energy-related services to over four million home and business customers across North America through its CPL Retail Energy, Direct Energy, and WTU Retail Energy brands. Direct Energy operates in 46 US states plus the District of Columbia and 10 provinces in Canada. Founded in 1986, the company has its headquarters in Houston, TX.
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What do people say about Direct Energy

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What do you like about working for Direct Energy?

Direct Energy Rankings

Direct Energy is ranked #30 on the Best Energy Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Direct Energy Salaries

How much does Direct Energy pay?
The national average salary for a Direct Energy employee in the United States is $53,866 per year. Employees in the top 10 percent can make over $105,000 per year, while employees at the bottom 10 percent earn less than $27,000 per year.
Salary Score
Average Employee Earnings

Direct Energy Salaries By Job Title

While the average employee salary at Direct Energy is $53,866, there is a big variation in pay depending on the role. Some of the job titles with high salaries at Direct Energy are project leader, senior manager, real time trader, and devops engineer. A typical project leader salary at Direct Energy is $128,413. To get a better sense of the salaries at Direct Energy, other roles such as cashier and field agent can be considered as well. For comparison, the title cashier at Direct Energy earns $24,823 per year.
Job Title
Average Salarydesc
Project Leader
Salary Range103k - 158k$128k$128,413
Senior Manager
Salary Range111k - 141k$126k$125,802
Real Time Trader
Salary Range99k - 141k$119k$118,617
Devops Engineer
Salary Range97k - 117k$107k$107,180
SQL Database Administrator
Salary Range90k - 112k$101k$100,886
Quality Assurance Lead
Salary Range91k - 110k$101k$100,674
Systems Designer
Salary Range86k - 100k$93k$93,173
Senior Analyst
Salary Range85k - 100k$92k$92,388
Solar Consultant
Salary Range81k - 102k$92k$91,556
SQL Server Developer
Salary Range82k - 97k$89k$89,414

Direct Energy Careers

On average, employees at Direct Energy stay with the company for 1.8 years. Employees most commonly join Direct Energy after leaving Walmart. When they leave Direct Energy, they most frequently get their next job at Teletech Holdings.

Average Length of Employment

Ambit Energy
1.8 years
Direct Energy
1.8 years
Just Energy
1.1 years

Top Employers Before Direct Energy

11.1 %
9.2 %

Top Employers After Direct Energy

10.0 %

Direct Energy Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Direct Energy Employees Education

Of the 14,608 employees at Direct Energy, 17.6% attended University of Houston. Employees at Direct Energy most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Direct Energy Employee Political Affiliation

Direct Energy employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Direct Energy employee was by Stephen Hamilton. Stephen Hamilton donated $10,500 to the Democratic Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Stephen HamiltonPlanning Manager
Stephen Hamilton
Planning Manager
Planning Manager
Democratic Party
Democratic Party
$10,500Democratic Party
Steven DalicandroEnergy
Steven Dalicandro
Republican Party
Republican Party
$5,700Republican Party
Tony WUSoftware Developer
Tony WU
Software Developer
Software Developer
Democratic Party
Democratic Party
$5,593Democratic Party
James SteffesGeneral Manager
James Steffes
General Manager
General Manager
Republican Party
Republican Party
$3,750Republican Party
Leah BartonChief Operating Officer
Leah Barton
Chief Operating Officer
Chief Operating Officer
Democratic Party
Democratic Party
$3,450Democratic Party
Shalin ShahStrategy
Shalin Shah
Republican Party
Republican Party
$2,500Republican Party
George HritckoRisk Management Director
George Hritcko
Risk Management Director
Risk Management Director
Democratic Party
Democratic Party
$1,691Democratic Party
Chris KallaherLawyer
Chris Kallaher
Democratic Party
Democratic Party
$1,500Democratic Party
Badar KhanPresident
Badar Khan
Republican Party
Republican Party
$1,000Republican Party
Rachel GuptaPricing Manager
Rachel Gupta
Pricing Manager
Pricing Manager
Democratic Party
Democratic Party
$900Democratic Party
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Direct Energy Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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Direct Energy Competitors

Based on our research, similar companies to Direct Energy are Dialog, TXU Energy Services Co, and National Fuel Gas. The wages at Dialog average higher than the other similar companies, where the median salary is $74,917 per year. Employees at TXU Energy Services Co earn an average of $54,813 per year, and the employees at National Fuel Gas earn an average salary of $54,742 per year.
Average Salarydesc
Salary Range56k - 99k$75k$74,917
TXU Energy Services Co
Salary Range37k - 79k$55k$54,813
National Fuel Gas
Salary Range38k - 77k$55k$54,742
Infinite Energy
Salary Range37k - 75k$53k$53,353

E. Sam Jones

Salary Range34k - 78k$52k$52,072

Ambit Energy

Salary Range36k - 71k$51k$51,210

Trinity Solar

Salary Range36k - 66k$49k$49,001
Interstate Gas Supply
Salary Range35k - 66k$48k$48,445
Consumers Energy
Salary Range32k - 64k$46k$45,611


Salary Range30k - 68k$45k$45,330

Frequently Asked Questions about Direct Energy

When was Direct Energy founded?

Direct Energy was founded in 1986.

How many Employees does Direct Energy have?

Direct Energy has 14,608 employees.

How much money does Direct Energy make?

Direct Energy generates $6.1B in revenue.

What industry is Direct Energy in?

Direct Energy is in the energy industry.

What is Direct Energy's mission?

Direct Energy's mission statement is "Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet."

What type of company is Direct Energy?

Direct Energy is a private company.

Who are Direct Energy's competitors?

Direct Energy competitors include Just Energy, Interstate Gas Supply, Ambit Energy, MXenergy, Trinity Solar, Georgia Gas Service Co, TXU Energy Services Co, Petroleum Heat & Power Co Inc, Green Mountain Power, Consumers Energy, E. Sam Jones, Infinite Energy, Meenan Oil Co LP, Clean World USA, ThompsonGas, Suburban Propane Partners, L.P., Atmos Energy, National Fuel Gas, Dialog, Arkansas Western Gas Company.

Who works at Direct Energy?

John Schultz (president)

David Kozak (Vice President Of Marketing)

Jeff Fralix (VP, Head Of Human Resources)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Direct Energy, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Direct Energy. The employee data is based on information from people who have self-reported their past or current employments at Direct Energy. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Direct Energy and its employees or that of Zippia.

Direct Energy may also be known as or be related to DIRECT ENERGY BUSINESS LLC, Direct Energy, Direct Energy Business LLC, Direct Energy Business, LLC and Direct Energy LP.