How To Become A Direct Marketing Coordinator: What It Is and Career Path

What is a direct marketing coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

There is more than meets the eye when it comes to being a direct marketing coordinator. For example, did you know that they make an average of $40.68 an hour? That's $84,613 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a direct marketing coordinator?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreDirect Marketing CoordinatorUS Average

Salary

6.6

Avg. Salary $84,613

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.35%

Black or African American 5.11%

Hispanic or Latino 12.21%

Unknown 4.99%

White 67.21%

Gender

female 72.16%

male 27.84%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a direct marketing coordinator

Explore direct marketing coordinator education requirements

Most common direct marketing coordinator degrees

Bachelor's

78.8 %

Master's

9.3 %

Associate

6.8 %

Start to develop specific direct marketing coordinator skills

Skills	Percentages
Marketing Campaigns	17.68%
E-Mail Campaigns	14.15%
Customer Data	13.98%
Telemarketing	7.80%
Website Content	5.94%

Complete relevant direct marketing coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New direct marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a direct marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real direct marketing coordinator resumes.

Research direct marketing coordinator duties and responsibilities

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.

Prepare your direct marketing coordinator resume

When your background is strong enough, you can start writing your direct marketing coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a direct marketing coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable direct marketing coordinator resume templates

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