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Become A Direct Marketing Manager

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Working As A Direct Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,000

    Average Salary

What Does A Direct Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Direct Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Direct Marketing Manager Career Paths

Direct Marketing Manager
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Manager Sales And Marketing Vice President
Executive Vice President Of Sales
13 Yearsyrs
Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Marketing Program Manager Product Manager
Group Product Manager
7 Yearsyrs
Marketing Program Manager Senior Product Manager
Vice President, Product Manager
10 Yearsyrs
Marketing Program Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Director
Integrated Marketing Director
8 Yearsyrs
Product Marketing Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Product Marketing Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Online Marketing Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Services Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Customer Relationship Management Manager
Marketing Manager, Email
6 Yearsyrs
Marketing Campaign Manager
5 Yearsyrs
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Do you work as a Direct Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Direct Marketing Manager
Manager 3.5%
Top Careers After Direct Marketing Manager
Consultant 4.7%
Manager 3.3%
Director 2.8%
Owner 2.1%

Do you work as a Direct Marketing Manager?

Direct Marketing Manager Demographics

Gender

Female

49.1%

Male

42.6%

Unknown

8.3%
Ethnicity

White

63.2%

Hispanic or Latino

14.4%

Black or African American

10.5%

Asian

8.3%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

53.7%

French

12.2%

Portuguese

7.3%

German

7.3%

Japanese

4.9%

Italian

4.9%

Danish

2.4%

Vietnamese

2.4%

Thai

2.4%

Arabic

2.4%
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Direct Marketing Manager Education

Schools

New York University

11.6%

University of Phoenix

10.1%

Northwestern University

8.0%

Pennsylvania State University

7.2%

San Jose State University

5.8%

Central Michigan University

5.1%

George Washington University

4.3%

Auburn University

4.3%

Michigan State University

3.6%

Kansas State University

3.6%

University of Illinois University Administration

3.6%

Arizona State University

3.6%

Temple University

3.6%

Fordham University

3.6%

University of Texas at Austin

3.6%

University of Florida

3.6%

DePaul University

3.6%

Boston University

3.6%

University of California - San Diego

3.6%

Indiana University Bloomington

3.6%
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Majors

Business

28.2%

Marketing

26.1%

Communication

7.8%

Management

4.4%

English

4.4%

Journalism

3.3%

Economics

2.9%

Political Science

2.8%

Finance

2.6%

Psychology

2.5%

Public Relations

2.5%

Advertising

1.9%

Graphic Design

1.7%

Accounting

1.7%

Education

1.5%

Liberal Arts

1.3%

History

1.3%

Human Resources Management

1.2%

Computer Information Systems

1.1%

Elementary Education

0.9%
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Degrees

Bachelors

52.4%

Masters

27.7%

Other

11.9%

Certificate

3.4%

Associate

3.2%

Doctorate

0.9%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$84,000
View Detailed Salary Report
$53,000
Min 10%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$133,000
Max 90%
Best Paying Company
NBCUniversal
Highest Paying City
Concord, CA
Highest Paying State
Hawaii
Avg Experience Level
3.0 years
How much does a Direct Marketing Manager make at top companies?
The national average salary for a Direct Marketing Manager in the United States is $84,769 per year or $41 per hour. Those in the bottom 10 percent make under $53,000 a year, and the top 10 percent make over $133,000.

Real Direct Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Direct Marketing Capability Architect American Express Company New York, NY Oct 22, 2015 $111,859
Direct Marketing Manager Shoretel, Inc. Sunnyvale, CA Mar 01, 2013 $110,000 -
$135,000
Manager Direct Marketing Capability Architect American Express Travel Related Services New York, NY Mar 13, 2015 $102,670
Online/Direct Marketing Manager Shoretel, Inc. Sunnyvale, CA Mar 01, 2010 $100,006 -
$110,000
Manager, Direct Marketing Targetspot Inc. New York, NY May 17, 2011 $100,000
Manager, Direct Marketing Targetspot Inc. New York, NY Sep 15, 2011 $100,000
Manager, Direct Marketing Capabilities Architect American Express TRS, Company Inc. New York, NY Jun 01, 2014 $97,500
Manager, Direct Marketing Capability Architect American Express Travel Related Services Co., Inc. New York, NY Jun 01, 2011 $93,000
International Direct Marketing Manager Legacy List Marketing, Inc. Washington, DC Dec 03, 2013 $88,754
Manager, Online Marketing & Direct Marketing Strat Limited Brands Direct Marketing, Inc. Reynoldsburg, OH Nov 14, 2011 $83,400 -
$125,100
Manager, Online Marketing & Direct Marketing Strat Limited Brands Direct Marketing, Inc. Reynoldsburg, OH Sep 04, 2012 $83,400 -
$125,100
Manager, Online Marketing & Direct Marketing Strat Limited Brands Direct Marketing, Inc. Reynoldsburg, OH Sep 16, 2012 $83,400 -
$125,100
Inside Sales & Direct Marketing Manager Infovista Corporation Herndon, VA Oct 01, 2011 $81,000
International Direct Marketing Manager Legacy List Marketing, Inc. Ashburn, VA Oct 01, 2010 $77,979
International Direct Marketing Manager Legacy List Marketing, Inc. Ashburn, VA Nov 09, 2010 $77,979
International Direct Marketing Manager Legacy List Marketing, Inc. Washington, DC Dec 03, 2010 $77,979
International Direct Marketing Manager Legacy List Marketing, Inc. Ashburn, VA Oct 01, 2010 $77,064
Direct Marketing Manager Goodrx, Inc. Santa Monica, CA Oct 24, 2016 $75,000 -
$95,000

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Top Skills for A Direct Marketing Manager

  1. Email
  2. Contact Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Assisted with copy writing/editing for the online/email marketing channel to ensure consistent brand messaging.
  • Designed customer acquisition, retention and reactivation programs and organization-wide customer contact strategy.
  • Executed seven programs generating over 6.4 million impressions and nearly half-million online customer interactions.
  • Managed leads database and promotional campaigns including identifying target audience, campaign execution, metric/ROI analysis, and reporting.
  • Managed comprehensive direct response programs to sell home equity products with acceptable cost-per-booked and return-on-investment results.

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Top 10 Best States for Direct Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. California
  6. Rhode Island
  7. Delaware
  8. Washington
  9. Pennsylvania
  10. District of Columbia
  • (2,801 jobs)
  • (929 jobs)
  • (1,208 jobs)
  • (1,065 jobs)
  • (7,882 jobs)
  • (172 jobs)
  • (96 jobs)
  • (1,504 jobs)
  • (1,160 jobs)
  • (279 jobs)

Top Direct Marketing Manager Employers

Jobs From Top Direct Marketing Manager Employers

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