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Best states for a direct marketing manager
Quoted expert
Dr. Joseph Schuessler
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Do you wonder which states in the U.S. are the best for direct marketing managers? If so, we have the full list of best to worst states for direct marketing manager jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.Our research found that Pennsylvania is the best state for direct marketing managers, while New Jersey and California are ranked highest in terms of median salary. Pennsylvania has a median salary of $102,804 and New Jersey has the highest median salary among all 50 states for direct marketing managers.
In order to get you the best states for direct marketing managers, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.We found that the South is best for direct marketing managers, and the Northeast is the worst. San Francisco, CA is the best city in the country for direct marketing manager jobs, where as Pennsylvania is the best state in the country.
10 best states for direct marketing managers in 2025
1. Pennsylvania
Total direct marketing manager jobs: 2,320 Average annual salary: $102,804 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $150,000 Location Quotient: 1.29
2. New Jersey
Total direct marketing manager jobs: 1,564 Average annual salary: $110,743 Lowest 10 percent earn: $75,000 Highest 10 percent earn: $162,000 Location Quotient: 1.27
3. New York
Total direct marketing manager jobs: 3,136 Average annual salary: $103,506 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $152,000 Location Quotient: 1.58
4. Oregon
Total direct marketing manager jobs: 666 Average annual salary: $106,929 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $157,000 Location Quotient: 1.04
5. North Dakota
Total direct marketing manager jobs: 180 Average annual salary: $97,202 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $134,000 Location Quotient: 1.25
6. California
Total direct marketing manager jobs: 5,413 Average annual salary: $109,178 Lowest 10 percent earn: $71,000 Highest 10 percent earn: $167,000 Location Quotient: 1.2
7. Washington
Total direct marketing manager jobs: 1,445 Average annual salary: $101,298 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $147,000 Location Quotient: 1.28
8. Connecticut
Total direct marketing manager jobs: 611 Average annual salary: $102,245 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $150,000 Location Quotient: 1.19
9. Massachusetts
Total direct marketing manager jobs: 1,954 Average annual salary: $96,035 Lowest 10 percent earn: $65,000 Highest 10 percent earn: $141,000 Location Quotient: 1.37
10. Rhode Island
Total direct marketing manager jobs: 151 Average annual salary: $96,147 Lowest 10 percent earn: $65,000 Highest 10 percent earn: $141,000 Location Quotient: 0.8
Direct marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a direct marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a direct marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Pennsylvania | $102,804 | $70,000 | 12,805,537 | 2,320 |
| 2 | New Jersey | $110,743 | $75,000 | 9,005,644 | 1,564 |
| 3 | New York | $103,506 | $70,000 | 19,849,399 | 3,136 |
| 4 | Oregon | $106,929 | $72,000 | 4,142,776 | 666 |
| 5 | North Dakota | $97,202 | $70,000 | 755,393 | 180 |
| 6 | California | $109,178 | $71,000 | 39,536,653 | 5,413 |
| 7 | Washington | $101,298 | $69,000 | 7,405,743 | 1,445 |
| 8 | Connecticut | $102,245 | $69,000 | 3,588,184 | 611 |
| 9 | Massachusetts | $96,035 | $65,000 | 6,859,819 | 1,954 |
| 10 | Rhode Island | $96,147 | $65,000 | 1,059,639 | 151 |
| 11 | Ohio | $93,844 | $64,000 | 11,658,609 | 1,242 |
| 12 | New Hampshire | $89,302 | $60,000 | 1,342,795 | 300 |
| 13 | West Virginia | $90,499 | $62,000 | 1,815,857 | 197 |
| 14 | Maryland | $94,629 | $64,000 | 6,052,177 | 930 |
| 15 | Michigan | $90,257 | $61,000 | 9,962,311 | 931 |
| 16 | Nevada | $89,335 | $58,000 | 2,998,039 | 265 |
| 17 | Arkansas | $86,107 | $59,000 | 3,004,279 | 344 |
| 18 | South Carolina | $91,759 | $62,000 | 5,024,369 | 420 |
| 19 | Colorado | $88,619 | $63,000 | 5,607,154 | 830 |
| 20 | Illinois | $88,181 | $61,000 | 12,802,023 | 1,605 |
| 21 | Arizona | $88,487 | $59,000 | 7,016,270 | 740 |
| 22 | Maine | $79,667 | $53,000 | 1,335,907 | 267 |
| 23 | Utah | $78,722 | $54,000 | 3,101,833 | 719 |
| 24 | Alaska | $83,700 | $60,000 | 739,795 | 123 |
| 25 | Delaware | $84,035 | $57,000 | 961,939 | 175 |
| 26 | Minnesota | $76,760 | $54,000 | 5,576,606 | 1,610 |
| 27 | Idaho | $85,246 | $58,000 | 1,716,943 | 142 |
| 28 | North Carolina | $77,710 | $53,000 | 10,273,419 | 1,509 |
| 29 | Iowa | $80,934 | $57,000 | 3,145,711 | 450 |
| 30 | District of Columbia | $83,842 | $57,000 | 693,972 | 266 |
| 31 | Virginia | $81,376 | $55,000 | 8,470,020 | 1,377 |
| 32 | Missouri | $81,015 | $57,000 | 6,113,532 | 698 |
| 33 | Indiana | $75,196 | $52,000 | 6,666,818 | 934 |
| 34 | Wisconsin | $75,125 | $52,000 | 5,795,483 | 832 |
| 35 | Georgia | $78,221 | $53,000 | 10,429,379 | 1,393 |
| 36 | Hawaii | $79,794 | $59,000 | 1,427,538 | 131 |
| 37 | New Mexico | $78,715 | $53,000 | 2,088,070 | 200 |
| 38 | Wyoming | $71,936 | $51,000 | 579,315 | 104 |
| 39 | Vermont | $80,018 | $54,000 | 623,657 | 74 |
| 40 | Tennessee | $73,905 | $50,000 | 6,715,984 | 712 |
| 41 | Kentucky | $74,724 | $51,000 | 4,454,189 | 430 |
| 42 | Texas | $72,853 | $48,000 | 28,304,596 | 2,725 |
| 43 | Mississippi | $75,209 | $50,000 | 2,984,100 | 239 |
| 44 | Montana | $76,219 | $54,000 | 1,050,493 | 114 |
| 45 | South Dakota | $72,386 | $52,000 | 869,666 | 132 |
| 46 | Florida | $73,226 | $49,000 | 20,984,400 | 2,073 |
| 47 | Nebraska | $68,658 | $49,000 | 1,920,076 | 316 |
| 48 | Kansas | $69,216 | $49,000 | 2,913,123 | 405 |
| 49 | Alabama | $68,463 | $46,000 | 4,874,747 | 324 |
| 50 | Louisiana | $68,829 | $45,000 | 4,684,333 | 278 |
| 51 | Oklahoma | $68,151 | $47,000 | 3,930,864 | 260 |
Highest paying states for direct marketing managers
| Rank | State | Avg. Direct Marketing Manager Salary |
|---|---|---|
| 1 | Pennsylvania | $102,804 |
| 2 | New Jersey | $110,743 |
| 3 | New York | $103,506 |
| 4 | Oregon | $106,929 |
| 5 | North Dakota | $97,202 |
| 6 | California | $109,178 |
| 7 | Washington | $101,298 |
| 8 | Connecticut | $102,245 |
| 9 | Massachusetts | $96,035 |
| 10 | Rhode Island | $96,147 |
| 11 | Ohio | $93,844 |
| 12 | New Hampshire | $89,302 |
| 13 | West Virginia | $90,499 |
| 14 | Maryland | $94,629 |
| 15 | Michigan | $90,257 |
| 16 | Nevada | $89,335 |
| 17 | Arkansas | $86,107 |
| 18 | South Carolina | $91,759 |
| 19 | Colorado | $88,619 |
| 20 | Illinois | $88,181 |
| 21 | Arizona | $88,487 |
| 22 | Maine | $79,667 |
| 23 | Utah | $78,722 |
| 24 | Alaska | $83,700 |
| 25 | Delaware | $84,035 |
| 26 | Minnesota | $76,760 |
| 27 | Idaho | $85,246 |
| 28 | North Carolina | $77,710 |
| 29 | Iowa | $80,934 |
| 30 | District of Columbia | $83,842 |
| 31 | Virginia | $81,376 |
| 32 | Missouri | $81,015 |
| 33 | Indiana | $75,196 |
| 34 | Wisconsin | $75,125 |
| 35 | Georgia | $78,221 |
| 36 | Hawaii | $79,794 |
| 37 | New Mexico | $78,715 |
| 38 | Wyoming | $71,936 |
| 39 | Vermont | $80,018 |
| 40 | Tennessee | $73,905 |
| 41 | Kentucky | $74,724 |
| 42 | Texas | $72,853 |
| 43 | Mississippi | $75,209 |
| 44 | Montana | $76,219 |
| 45 | South Dakota | $72,386 |
| 46 | Florida | $73,226 |
| 47 | Nebraska | $68,658 |
| 48 | Kansas | $69,216 |
| 49 | Alabama | $68,463 |
| 50 | Louisiana | $68,829 |
| 51 | Oklahoma | $68,151 |
Expert opinions on the best states for direct marketing managers
Are there any particularly good places in the United States for direct marketing managers to find work opportunities?
Dr. Joseph Schuessler
Associate Dean, Tarleton State University
Certainly! Much like finance, many suitable positions for finance majors are also ideal for business economics majors. In our region, the Federal Reserve Bank of Dallas routinely recruits our majors. Traditional positions in the financial sector, such as investment and market analysts, stockbrokers, bank managers, etc. are all attracted to motivated business economics majors.
Direct marketing manager best states FAQs
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Updated January 8, 2025