Direct marketing manager demographics and statistics in the US
Direct marketing manager demographics research summary. Zippia estimates direct marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our direct marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about direct marketing managers after extensive research and analysis:
- There are over 30,306 direct marketing managers currently employed in the United States.
- 53.4% of all direct marketing managers are women, while 46.6% are men.
- The average direct marketing manager age is 39 years old.
- The most common ethnicity of direct marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Direct marketing managers are most in-demand in Beaverton, OR.
- The technology industry is the highest-paying for direct marketing managers.
- San Francisco, CA pays an annual average wage of $120,550, the highest in the US.
- In 2022, women direct marketing managers earned 95% of what men earned.
- 10% of all direct marketing managers are LGBT.
- Pennsylvania is the best state for direct marketing managers to live.
- Direct marketing managers are 59% more likely to work at private companies in comparison to public companies.
On this page
Direct marketing manager demographics by:
Direct marketing manager gender statistics
53.4% of direct marketing managers are women and 46.6% of direct marketing managers are men.
- Female, 53.4%
- Male, 46.6%
Direct marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
Direct marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$91,527
Female income
$86,700
Direct marketing manager gender ratio over time
This data breaks down the percentage of men and women in direct marketing manager positions over time. Currently, 53.4% of direct marketing managers are female.
Direct marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.61% | 33.39% |
| 2011 | 66.28% | 33.72% |
| 2012 | 66.90% | 33.10% |
| 2013 | 66.82% | 33.18% |
| 2014 | 65.01% | 34.99% |
| 2015 | 64.54% | 35.46% |
| 2016 | 64.42% | 35.58% |
| 2017 | 63.39% | 36.61% |
| 2018 | 48.93% | 51.07% |
| 2019 | 47.84% | 52.16% |
| 2020 | 46.24% | 53.76% |
| 2021 | 46.62% | 53.38% |
Direct marketing manager related jobs gender ratio
We compared direct marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Direct Marketing Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Direct marketing manager demographics by race
The most common ethnicity among direct marketing managers is White, which makes up 74.6% of all direct marketing managers. Comparatively, 8.7% of direct marketing managers are Hispanic or Latino and 8.2% of direct marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Direct marketing manager race
| Direct marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Direct marketing manager race and ethnicity over time
See how direct marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Direct marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Direct marketing manager wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $91,086 |
| White | $90,696 |
| Black or African American | $86,701 |
| Asian | $99,202 |
| Hispanic or Latino | $90,398 |
Average direct marketing manager age
See how the average age of direct marketing managers varies based on ethnicity and gender.
Male
Female
Direct marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Direct marketing manager age breakdown
The average age of direct marketing managers is 40+ years years old, representing 44% of the direct marketing manager population.
Direct marketing manager age breakdown
| Direct Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Direct marketing manager educational attainment
The most common degree for direct marketing managers is bachelor's degree, with 80% of direct marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 6%.
- Bachelor's, 80%
- Master's, 11%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 1%
Direct marketing managers by degree level
| Direct marketing manager degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Master's | 11% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Direct marketing manager jobs you might like
Direct marketing manager wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $105,531 |
| Bachelor's Degree | $93,897 |
| Doctorate Degree | $109,975 |
Direct marketing manager employment statistics
Most direct marketing managers work for a private in the media industry.
Company size where direct marketing managers work
Below, you can see the size of companies where direct marketing managers work.
Direct marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 34% |
Direct marketing manager jobs by company type
Employees with the direct marketing manager job title have their preferences when it comes to working for a company. For instance, most direct marketing managers prefer to work at private companies over public companies.
Direct marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 38% |
| Private | 59% |
| Government | 1% |
Direct marketing manager jobs by industry
The most common industries for direct marketing managers are media, finance and retail.
Direct marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Media | 12% |
| Finance | 12% |
| Retail | 9% |
| Technology | 8% |
| Professional | 7% |
| Manufacturing | 6% |
| Hospitality | 5% |
| Telecommunication | 3% |
| Health Care | 3% |
| Non Profits | 3% |
| Transportation | 2% |
| Construction | 2% |
| Insurance | 2% |
| Internet | 1% |
| Government | 1% |
| Automotive | 1% |
| Start-up | 1% |
| Education | 1% |
| Energy | 1% |
Direct marketing manager turnover and employment statistics
Direct marketing manager unemployment rate over time
The unemployment rate for direct marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Direct marketing manager unemployment rate by year
| Year | Direct marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average direct marketing manager tenure
The average direct marketing manager stays at their job for 1-2 years, based on the 1,132 direct marketing managers resumes in Zippia's database.
Direct marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 45% |
| 3-4 years | 21% |
| 5-7 years | 13% |
| 8-10 years | 4% |
| 11+ years | 6% |
Direct marketing manager LGBT ratio compared to similar jobs
Review the percent of direct marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Field Director | 7.25% | 65,051 |
| Promotions Director | 9.54% | 8,812 |
| Direct Marketing Manager | 9.86% | - |
| Development Director | 16.11% | 63,008 |
Similar direct marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Field Director | 7.25% | 65,051 |
| Promotions Director | 9.54% | 8,812 |
| Development Director | 16.11% | 63,008 |
Foreign languages spoken by direct marketing managers
The most common foreign language among direct marketing managers is Spanish at 53.7%. The second-most popular foreign language spoken is French at 12.2% and Portuguese is the third-most popular at 7.3%.
- Spanish, 53.7%
- French, 12.2%
- Portuguese, 7.3%
- German, 7.3%
- Japanese, 4.9%
- Other, 14.6%
Direct marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.7% |
| French | 12.2% |
| Portuguese | 7.3% |
| German | 7.3% |
| Japanese | 4.9% |
| Other | 14.6% |
