Direct marketing specialist demographics and statistics in the US
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Direct marketing specialist demographics by:
Direct marketing specialist gender statistics
47.1% of direct marketing specialists are women and 52.9% of direct marketing specialists are men.
- Male, 52.9%
- Female, 47.1%
Direct marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.9% |
| Female | 47.1% |
Direct marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$58,965
Female income
$57,042
Direct marketing specialist gender ratio over time
This data breaks down the percentage of men and women in direct marketing specialist positions over time. Currently, 47.1% of direct marketing specialists are female.
Direct marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 61.15% | 38.85% |
| 2011 | 58.78% | 41.22% |
| 2012 | 59.01% | 40.99% |
| 2013 | 55.60% | 44.40% |
| 2014 | 55.64% | 44.36% |
| 2015 | 57.78% | 42.22% |
| 2016 | 57.03% | 42.97% |
| 2017 | 57.00% | 43.00% |
| 2018 | 56.04% | 43.96% |
| 2019 | 54.69% | 45.31% |
| 2020 | 52.18% | 47.82% |
| 2021 | 52.91% | 47.09% |
Direct marketing specialist related jobs gender ratio
We compared direct marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Direct Marketing Specialist | 53% | 47% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Direct marketing specialist demographics by race
The most common ethnicity among direct marketing specialists is White, which makes up 67.6% of all direct marketing specialists. Comparatively, 12.4% of direct marketing specialists are Hispanic or Latino and 9.6% of direct marketing specialists are Asian.
- White, 67.6%
- Hispanic or Latino, 12.4%
- Asian, 9.6%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Direct marketing specialist race
| Direct marketing specialist race | Percentages |
|---|---|
| White | 67.6% |
| Hispanic or Latino | 12.4% |
| Asian | 9.6% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Direct marketing specialist race and ethnicity over time
See how direct marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Direct marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.54% | 5.39% | 7.37% | 8.87% |
| 2011 | 74.84% | 5.39% | 7.80% | 9.83% |
| 2012 | 74.90% | 5.60% | 7.08% | 10.06% |
| 2013 | 74.66% | 5.81% | 6.53% | 10.08% |
| 2014 | 74.99% | 5.24% | 7.71% | 9.53% |
| 2015 | 73.94% | 4.82% | 8.00% | 10.23% |
| 2016 | 72.17% | 5.99% | 8.22% | 11.13% |
| 2017 | 72.14% | 5.85% | 8.29% | 10.74% |
| 2018 | 71.45% | 5.51% | 8.31% | 11.33% |
| 2019 | 71.78% | 5.40% | 8.52% | 11.38% |
| 2020 | 69.88% | 4.85% | 8.60% | 12.25% |
| 2021 | 67.60% | 5.20% | 9.61% | 12.44% |
Direct marketing specialist wage gap by race
According to our data, asian direct marketing specialists have the highest average salary compared to other ethnicities. Black or african american direct marketing specialists have the lowest average salary at $55,818.
| Ethnicity | Salary |
|---|---|
| Unknown | $57,947 |
| White | $59,524 |
| Black or African American | $55,818 |
| Asian | $63,267 |
| Hispanic or Latino | $58,516 |
Average direct marketing specialist age
See how the average age of direct marketing specialists varies based on ethnicity and gender.
Male
Female
Direct marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Direct marketing specialist age breakdown
The average age of direct marketing specialists is 30-40 years years old, representing 35% of the direct marketing specialist population.
Direct marketing specialist age breakdown
| Direct Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Direct marketing specialist educational attainment
The most common degree for direct marketing specialists is bachelor's degree, with 66% of direct marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 9%.
- Bachelor's, 66%
- Associate, 11%
- High School Diploma, 9%
- Master's, 8%
- Other Degrees, 6%
Direct marketing specialists by degree level
| Direct marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Associate | 11% |
| High School Diploma | 9% |
| Master's | 8% |
| Other Degrees | 6% |
Direct marketing specialist jobs you might like
Direct marketing specialist wage gap by degree level
According to the data, direct marketing specialists with a Doctorate degree earn more than those without, at $68,235 annually. With a Master's degree, direct marketing specialists earn a median annual income of $67,725 compared to $60,933 for direct marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $67,725 |
| Bachelor's Degree | $60,933 |
| Doctorate Degree | $68,235 |
Direct marketing specialist employment statistics
Most direct marketing specialists work for a private in the media industry.
Company size where direct marketing specialists work
Below, you can see the size of companies where direct marketing specialists work.
Direct marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 22% |
Direct marketing specialist jobs by company type
Employees with the direct marketing specialist job title have their preferences when it comes to working for a company. For instance, most direct marketing specialists prefer to work at private companies over public companies.
Direct marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 30% |
| Private | 67% |
| Government | 0% |
Direct marketing specialist jobs by industry
The most common industries for direct marketing specialists are media, technology and retail.
Direct marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 11% |
| Fortune 500 | 11% |
| Technology | 9% |
| Professional | 8% |
| Retail | 8% |
| Finance | 8% |
| Hospitality | 6% |
| Manufacturing | 6% |
| Non Profits | 5% |
| Insurance | 5% |
| Telecommunication | 4% |
| Health Care | 4% |
| Construction | 3% |
| Energy | 3% |
| Internet | 2% |
| Transportation | 2% |
| Education | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Start-up | 1% |
| Real Estate | 1% |
Direct marketing specialist turnover and employment statistics
Direct marketing specialist unemployment rate over time
The unemployment rate for direct marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Direct marketing specialist unemployment rate by year
| Year | Direct marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average direct marketing specialist tenure
The average direct marketing specialist stays at their job for 1-2 years, based on the 1,544 direct marketing specialists resumes in Zippia's database.
Direct marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 28% |
| 1-2 years | 36% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 9% |
Direct marketing specialist LGBT ratio compared to similar jobs
Review the percent of direct marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Recruiting Lead | 8.93% | 34,440 |
| Direct Marketing Specialist | 10.00% | - |
| Specialist-Small Business | 11.05% | 74,941 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar direct marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Recruiting Lead | 8.93% | 34,440 |
| Specialist-Small Business | 11.05% | 74,941 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by direct marketing specialists
The most common foreign language among direct marketing specialists is Spanish at 47.8%. The second-most popular foreign language spoken is German at 8.7% and French is the third-most popular at 8.7%.
- Spanish, 47.8%
- German, 8.7%
- French, 8.7%
- Arabic, 6.5%
- Chinese, 4.3%
- Other, 24.0%
Direct marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.8% |
| German | 8.7% |
| French | 8.7% |
| Arabic | 6.5% |
| Chinese | 4.3% |
| Other | 24.0% |
