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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,750 | 0.00% |
| 2020 | 1,660 | 0.00% |
| 2019 | 1,632 | 0.00% |
| 2018 | 1,535 | 0.00% |
| 2017 | 1,434 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $59,907 | $28.80 | +3.2% |
| 2024 | $58,069 | $27.92 | +1.1% |
| 2023 | $57,459 | $27.62 | --0.2% |
| 2022 | $57,559 | $27.67 | +1.1% |
| 2021 | $56,949 | $27.38 | +0.7% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Minnesota | 5,576,606 | 1,774 | 32% |
| 2 | North Dakota | 755,393 | 238 | 32% |
| 3 | Delaware | 961,939 | 286 | 30% |
| 4 | District of Columbia | 693,972 | 205 | 30% |
| 5 | Massachusetts | 6,859,819 | 1,865 | 27% |
| 6 | New Hampshire | 1,342,795 | 363 | 27% |
| 7 | Pennsylvania | 12,805,537 | 3,220 | 25% |
| 8 | Vermont | 623,657 | 155 | 25% |
| 9 | Wyoming | 579,315 | 147 | 25% |
| 10 | Rhode Island | 1,059,639 | 257 | 24% |
| 11 | Maine | 1,335,907 | 308 | 23% |
| 12 | Alaska | 739,795 | 167 | 23% |
| 13 | Nebraska | 1,920,076 | 431 | 22% |
| 14 | South Dakota | 869,666 | 191 | 22% |
| 15 | Iowa | 3,145,711 | 633 | 20% |
| 16 | Virginia | 8,470,020 | 1,597 | 19% |
| 17 | Maryland | 6,052,177 | 1,107 | 18% |
| 18 | Colorado | 5,607,154 | 984 | 18% |
| 19 | Connecticut | 3,588,184 | 657 | 18% |
| 20 | Kansas | 2,913,123 | 535 | 18% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 2 | 5% | $68,825 |
| 2 | Dover | 2 | 5% | $76,869 |
| 3 | Frankfort | 1 | 4% | $45,525 |
| 4 | Juneau | 1 | 3% | $58,455 |
| 5 | Hartford | 1 | 1% | $67,365 |
| 6 | Lansing | 1 | 1% | $52,846 |
| 7 | Little Rock | 1 | 1% | $60,612 |
| 8 | Atlanta | 2 | 0% | $61,534 |
| 9 | Boston | 2 | 0% | $59,253 |
| 10 | Baton Rouge | 1 | 0% | $58,702 |
| 11 | Birmingham | 1 | 0% | $61,417 |
| 12 | Denver | 1 | 0% | $62,912 |
| 13 | Des Moines | 1 | 0% | $49,702 |
| 14 | Indianapolis | 1 | 0% | $49,657 |
| 15 | Montgomery | 1 | 0% | $61,539 |
| 16 | Phoenix | 1 | 0% | $53,484 |
| 17 | Sacramento | 1 | 0% | $67,491 |
University of Colorado at Colorado Springs
University of South Florida
Metropolitan State University of Denver
Pace University
City University of Seattle
Indiana University Bloomington
Catholic University of America
Endicott College
Webster University
Western Connecticut State University
North Dakota State University
University of North Georgia
North Carolina A&T State University
Paul Yankey: Remember that a job is really not yours to turn down until you get an offer. Know that you are valuable, first for who you are, also for your education and experiences. Do extensive research on a company you are interviewing with. Practice your interview and self story. Be highly aware of key industry phrases and incorporate them.
Dr. Mischia Taylor: Typically, with any student, my first piece of advice is to be themselves. Make sure the opportunity is a good fit for both you and the organization. There are so many organizations and opportunities for students now. They can work from home, work for a small company or a large one. The first opportunity may not always be the best one.
Karen Wallach: Hi Alex, Happy to help! Quick question - any specific rationale for choosing 'Marketing Specialist'? There are so many different types of jobs/roles for marketing majors. I wasn't sure if you were targeting anything specific.
University of South Florida
Business/Commerce
Jay Civitillo: Yes that should be in plenty of time for their deadline. Thanks.
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
Metropolitan State University of Denver
Marketing
Sally Baalbaki-Yassine Ph.D.: Be adaptable, coachable, and willing to learn and grow. It is important to use the skills you have learned while earning your degree, but also to adapt to the environment you are in and be able to show your ability to always learn and grow.
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
Mario Schulzke: Like: Interesting, challenging, fun co-workers and always evolving.
Dislike: Coming to the understanding that it takes a long time to become good at marketing.
Pace University
Data Processing
Prof. Dennis Sandler: The term "Marketing Specialist" could refer to a person whose role encompasses different marketing activities within an organization. Some would use the term for an individual concentrating on a specific area of marketing, such as digital, marketing research, event marketing, influencer marketing, etc. The "Specialist" designation means that person has experience in a chosen area, with a proven track record of accomplishments and metrics that bring value to the organization. They are responsible for coordinating with others in the marketing departments of their organization, as well as with outside clients and suppliers. They should be conversant with various forms of social media, even if that is not their area of expertise. Good verbal and written communication skills are essential. Written reports, with concise Executive Summaries, and presentations, both in-person and online, are usually part of their responsibilities. Client relations, working on campaign details, is also an ongoing task. Networking, both within their organization and their industry, is a valuable talent.
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
Indiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
Professor Steve Vinson: Be flexible. Don't limit yourself to one geographic area in your job search. And don't decline what appears to be a "bad" job, if that's your one opportunity. It's important to get your foot in the door somewhere, and do a good job, and then you can move up from there. This is especially important if you're on the academic job market, but it's probably also true for non-academic jobs.
Catholic University of America
Legal Research And Advanced Professional Studies
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Endicott College
Radio, Television, And Digital Communication
Career Committee: Solid work can be made with small or large crews, and small or big budgets. Be flexible. Develop several essential skills, not just one. If you can write and edit, operate a camera and direct, or toggle between full-time and contract work, then you stand a better chance of adapting to change.
Webster University
Radio, Television, And Digital Communication
Rebecca Guth-Metzler: Become a problem solver. As things continue to evolve at a breakneck pace, one thing remains constant: people hire you to solve a problem they have. Once you have an opportunity to solve that problem, prove that you can solve other problems. The more problems you figure out how to solve, the more you become indispensable to a team. And if your current employer cannot pay you what you're worth, you can use the experience gained while demonstrably solving their problems to find one that can.
Western Connecticut State University
Communication And Media Studies
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don't be afraid to be proactive. Remember to balance work, life, and play.
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
North Dakota State University
Marketing
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
North Carolina A&T State University
Department of Marketing and Supply Chain Management
Kimberly McNeil Ph.D.: Senior marketing specialists should possess strong communication and interpersonal skills and analytical/critical thinking skills. The mix of these skills provides the balance needed when working in teams in sometimes high-pressure situations.