Direct sales agent demographics and statistics in the US
Direct sales agent demographics research summary. Zippia estimates direct sales agent demographics and statistics in the United States by using a database of 30 million profiles. Our direct sales agent estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about direct sales agents after extensive research and analysis:
- There are over 76,572 direct sales agents currently employed in the United States.
- 42.0% of all direct sales agents are women, while 58.0% are men.
- The average direct sales agent age is 43 years old.
- The most common ethnicity of direct sales agents is White (68.2%), followed by Hispanic or Latino (12.4%), Asian (9.3%) and Black or African American (5.8%).
- In 2022, women earned 88% of what men earned.
- 6% of all direct sales agents are LGBT.
- Direct sales agents are 67% more likely to work at private companies in comparison to public companies.
On this page
Direct sales agent demographics by:
Direct sales agent gender statistics
42.0% of direct sales agents are women and 58.0% of direct sales agents are men.
- Male, 58.0%
- Female, 42.0%
Direct sales agent gender ratio
| Gender | Percentages |
|---|---|
| Male | 58.0% |
| Female | 42.0% |
Direct sales agent gender pay gap
Women earn 88¢ for every $1 earned by men
Male income
$54,306
Female income
$47,925
Direct sales agent gender ratio over time
This data breaks down the percentage of men and women in direct sales agent positions over time. Currently, 42.0% of direct sales agents are female.
Direct sales agent gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 51.89% | 48.11% |
| 2011 | 49.82% | 50.18% |
| 2012 | 51.70% | 48.30% |
| 2013 | 51.38% | 48.62% |
| 2014 | 50.64% | 49.36% |
| 2015 | 52.17% | 47.83% |
| 2016 | 53.09% | 46.91% |
| 2017 | 52.43% | 47.57% |
| 2018 | 53.80% | 46.20% |
| 2019 | 57.34% | 42.66% |
| 2020 | 57.07% | 42.93% |
| 2021 | 58.02% | 41.98% |
Direct sales agent related jobs gender ratio
We compared direct sales agents with similar job titles to see how gender ratios vary. As you can see, proprietary trader and floor trader have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Insurance Follow Up Representative | 11% | 89% |
| Insurance Verification Specialist | 11% | 89% |
| Commercial Lines Account Manager | 13% | 87% |
| Direct Sales Agent | 58% | 42% |
| Futures Trader | 94% | 6% |
| Floor Trader | 95% | 5% |
| Proprietary Trader | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Direct sales agent demographics by race
The most common ethnicity among direct sales agents is White, which makes up 68.2% of all direct sales agents. Comparatively, 12.4% of direct sales agents are Hispanic or Latino and 9.3% of direct sales agents are Asian.
- White, 68.2%
- Hispanic or Latino, 12.4%
- Asian, 9.3%
- Black or African American, 5.8%
- Unknown, 4.2%
- American Indian and Alaska Native, 0.1%
Direct sales agent race
| Direct sales agent race | Percentages |
|---|---|
| White | 68.2% |
| Hispanic or Latino | 12.4% |
| Asian | 9.3% |
| Black or African American | 5.8% |
| Unknown | 4.2% |
| American Indian and Alaska Native | 0.1% |
Direct sales agent race and ethnicity over time
See how direct sales agent racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Direct sales agent race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.65% | 6.49% | 5.20% | 11.10% |
| 2011 | 75.76% | 6.12% | 6.04% | 10.60% |
| 2012 | 74.13% | 6.17% | 6.07% | 12.19% |
| 2013 | 74.59% | 5.44% | 6.70% | 11.17% |
| 2014 | 75.03% | 5.89% | 6.40% | 11.13% |
| 2015 | 74.67% | 6.02% | 6.67% | 10.75% |
| 2016 | 73.15% | 5.71% | 6.99% | 12.32% |
| 2017 | 73.44% | 5.57% | 6.77% | 12.09% |
| 2018 | 71.60% | 5.59% | 8.23% | 12.23% |
| 2019 | 73.48% | 5.93% | 7.55% | 11.13% |
| 2020 | 70.49% | 5.90% | 7.38% | 12.67% |
| 2021 | 68.17% | 5.85% | 9.26% | 12.35% |
Direct sales agent wage gap by race
According to our data, unknown direct sales agents have the highest average salary compared to other ethnicities. Black or african american direct sales agents have the lowest average salary at $48,733.
| Ethnicity | Salary |
|---|---|
| Unknown | $57,992 |
| White | $57,436 |
| Black or African American | $48,733 |
| Asian | $56,253 |
| Hispanic or Latino | $51,727 |
Average direct sales agent age
See how the average age of direct sales agents varies based on ethnicity and gender.
Male
Female
Direct sales agent age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | 48.5 |
| White | 43 | 47 |
| Black or African American | 40.5 | 47 |
| Asian | 42 | 37.5 |
| Hispanic or Latino | 37 | 42 |
Direct sales agent age breakdown
The average age of direct sales agents is 40+ years years old, representing 58% of the direct sales agent population.
Direct sales agent age breakdown
| Direct Sales Agent Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 28% |
| 20-30 years | 14% |
Direct sales agent educational attainment
The most common degree for direct sales agents is bachelor's degree, with 53% of direct sales agents earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 15%.
- Bachelor's, 53%
- Associate, 19%
- High School Diploma, 15%
- Master's, 5%
- Other Degrees, 8%
Direct sales agents by degree level
| Direct sales agent degree | Percentages |
|---|---|
| Bachelor's | 53% |
| Associate | 19% |
| High School Diploma | 15% |
| Master's | 5% |
| Other Degrees | 8% |
Direct sales agent jobs you might like
Direct sales agent wage gap by degree level
According to the data, direct sales agents with a Master's degree earn more than those without, at $75,645 annually. With a Doctorate degree, direct sales agents earn a median annual income of $66,897 compared to $57,624 for direct sales agents with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $75,645 |
| Bachelor's Degree | $57,624 |
| Doctorate Degree | $66,897 |
Direct sales agent employment statistics
Most direct sales agents work for a private in the retail industry.
Company size where direct sales agents work
Below, you can see the size of companies where direct sales agents work.
Direct sales agent jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 27% |
Direct sales agent jobs by company type
Employees with the direct sales agent job title have their preferences when it comes to working for a company. For instance, most direct sales agents prefer to work at private companies over public companies.
Direct sales agent jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 32% |
| Private | 67% |
| Government | 0% |
Direct sales agent jobs by industry
The most common industries for direct sales agents are retail, professional and insurance.
Direct sales agent industry statistics
| Industry | Percentages |
|---|---|
| Retail | 14% |
| Fortune 500 | 14% |
| Professional | 10% |
| Insurance | 9% |
| Telecommunication | 8% |
| Manufacturing | 7% |
| Media | 6% |
| Finance | 6% |
| Hospitality | 5% |
| Technology | 5% |
| Health Care | 4% |
| Construction | 2% |
| Start-up | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Education | 1% |
| Agriculture | 1% |
| Energy | 1% |
Direct sales agent turnover and employment statistics
Direct sales agent unemployment rate over time
The unemployment rate for direct sales agents between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Direct sales agent unemployment rate by year
| Year | Direct sales agent unemployment rate |
|---|---|
| 2010 | 7.50% |
| 2011 | 6.42% |
| 2012 | 6.14% |
| 2013 | 4.28% |
| 2014 | 4.90% |
| 2015 | 3.10% |
| 2016 | 4.15% |
| 2017 | 3.43% |
| 2018 | 2.39% |
| 2019 | 3.02% |
| 2020 | 4.76% |
| 2021 | 3.65% |
Average direct sales agent tenure
The average direct sales agent stays at their job for 1-2 years, based on the 3,541 direct sales agents resumes in Zippia's database.
Direct sales agent tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 34% |
| 3-4 years | 12% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 8% |
Direct sales agent LGBT ratio compared to similar jobs
Review the percent of direct sales agents that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Client Services Executive | 5.13% | 143,187 |
| Direct Sales Agent | 5.67% | - |
| Surety Bond Agent | 6.79% | 28,690 |
| Site Promotion Agent | 9.53% | 34,016 |
| Senior Travel Consultant | 17.39% | 9,065 |
Similar direct sales agent jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Client Services Executive | 5.13% | 143,187 |
| Surety Bond Agent | 6.79% | 28,690 |
| Site Promotion Agent | 9.53% | 34,016 |
| Senior Travel Consultant | 17.39% | 9,065 |
Foreign languages spoken by direct sales agents
The most common foreign language among direct sales agents is Spanish at 60.0%. The second-most popular foreign language spoken is German at 6.4% and French is the third-most popular at 6.4%.
- Spanish, 60.0%
- German, 6.4%
- French, 6.4%
- Chinese, 3.6%
- Japanese, 3.6%
- Other, 20.0%
Direct sales agent languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 60.0% |
| German | 6.4% |
| French | 6.4% |
| Chinese | 3.6% |
| Japanese | 3.6% |
| Other | 20.0% |
