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As of October 2025, the average salary for a Direct Sales Agent is approximately $57,712 per year or $28 per hour. This role involves selling products directly to consumers, often requiring strong interpersonal skills and a keen understanding of customer needs. Salaries can vary significantly based on several factors, including location, experience, and the specific industry within which the agent operates.
In states like California and New York, direct sales agents may command higher salaries due to the cost of living and market demand. Conversely, regions with lower living costs may offer lower salaries, but opportunities for growth can still be robust. Understanding these dynamics helps prospective agents choose the best locations for their careers.
Agents looking to maximize their income can benefit from gaining additional certifications, specializing in high-demand products, or moving into managerial roles. Networking within the industry and leveraging sales analytics can also enhance sales performance, leading to increased commissions and bonuses.
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The average direct sales agent salary in New York, Kansas, and Rhode Island are the highest in the U.S. The lowest average direct sales agent salary states are South Dakota, Louisiana, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $116,245 | $55.89 |
| 2 | Rhode Island | $80,389 | $38.65 |
| 3 | Pennsylvania | $66,138 | $31.80 |
| 4 | Connecticut | $73,149 | $35.17 |
| 5 | New Jersey | $70,549 | $33.92 |
| 6 | Missouri | $66,884 | $32.16 |
| 7 | Kansas | $80,662 | $38.78 |
| 8 | Ohio | $61,292 | $29.47 |
| 9 | Vermont | $65,923 | $31.69 |
| 10 | Massachusetts | $64,817 | $31.16 |
| 11 | West Virginia | $64,689 | $31.10 |
| 12 | Maine | $64,859 | $31.18 |
| 13 | New Hampshire | $66,133 | $31.79 |
| 14 | Minnesota | $61,623 | $29.63 |
| 15 | North Carolina | $62,915 | $30.25 |
| 16 | California | $66,586 | $32.01 |
| 17 | Delaware | $62,297 | $29.95 |
| 18 | Indiana | $59,694 | $28.70 |
| 19 | Texas | $60,802 | $29.23 |
| 20 | Virginia | $64,857 | $31.18 |
| 21 | Wyoming | $57,711 | $27.75 |
| 22 | Florida | $54,301 | $26.11 |
| 23 | Wisconsin | $56,270 | $27.05 |
| 24 | Oregon | $56,104 | $26.97 |
| 25 | Illinois | $58,725 | $28.23 |
| 26 | Washington | $62,438 | $30.02 |
| 27 | District of Columbia | $65,550 | $31.51 |
| 28 | Kentucky | $58,405 | $28.08 |
| 29 | Nevada | $53,164 | $25.56 |
| 30 | Tennessee | $49,714 | $23.90 |
| 31 | Maryland | $60,399 | $29.04 |
| 32 | Arkansas | $55,351 | $26.61 |
| 33 | Arizona | $51,032 | $24.53 |
| 34 | Michigan | $55,427 | $26.65 |
| 35 | Montana | $46,797 | $22.50 |
| 36 | Nebraska | $47,899 | $23.03 |
| 37 | Utah | $47,503 | $22.84 |
| 38 | North Dakota | $50,927 | $24.48 |
| 39 | Hawaii | $59,410 | $28.56 |
| 40 | New Mexico | $50,562 | $24.31 |
| 41 | Alabama | $47,377 | $22.78 |
| 42 | Iowa | $48,153 | $23.15 |
| 43 | Mississippi | $48,197 | $23.17 |
| 44 | Alaska | $50,082 | $24.08 |
| 45 | Colorado | $49,812 | $23.95 |
| 46 | South Carolina | $40,706 | $19.57 |
| 47 | Idaho | $39,941 | $19.20 |
| 48 | Louisiana | $44,413 | $21.35 |
| 49 | South Dakota | $44,540 | $21.41 |
| 50 | Georgia | $39,687 | $19.08 |
| 51 | Oklahoma | $39,573 | $19.03 |
The highest-paying cities for direct sales agents are New York, NY, Providence, RI, and Trenton, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $117,822 | $56.65 |
| 2 | Providence, RI | $80,318 | $38.61 |
| 3 | Trenton, NJ | $70,202 | $33.75 |
| 4 | Saint Louis, MO | $68,065 | $32.72 |
| 5 | Manchester, NH | $66,197 | $31.83 |
| 6 | Harrisburg, PA | $65,814 | $31.64 |
| 7 | Los Angeles, CA | $65,455 | $31.47 |
| 8 | Richmond, VA | $64,544 | $31.03 |
| 9 | Seattle, WA | $62,940 | $30.26 |
| 10 | Charleston, WV | $62,678 | $30.13 |
| 11 | Saint Paul, MN | $61,595 | $29.61 |
| 12 | San Antonio, TX | $61,531 | $29.58 |
| 13 | Baltimore, MD | $60,553 | $29.11 |
| 14 | Charlotte, NC | $60,460 | $29.07 |
| 15 | Columbus, OH | $60,069 | $28.88 |
| 16 | Urban Honolulu, HI | $59,388 | $28.55 |
| 17 | Chicago, IL | $59,174 | $28.45 |
| 18 | Indianapolis, IN | $59,063 | $28.40 |
| 19 | Frankfort, KY | $58,891 | $28.31 |
| 20 | Cheyenne, WY | $57,442 | $27.62 |
A direct sales agent's salary ranges from $30,000 a year at the 10th percentile to $107,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $107,000 | $8,917 | $51 |
| 75th Percentile | $80,000 | $6,667 | $38 |
| Average | $57,712 | $4,809 | $28 |
| 25th Percentile | $41,000 | $3,417 | $20 |
| 10th Percentile | $30,000 | $2,500 | $14 |
The highest paying types of direct sales agents are consultant and sales representative, outside sales, and marketing/sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Consultant And Sales Representative | $225,832 | $18,819 | $108.57 | 236,264 |
| Marketing/Sales Representative | $62,917 | $5,243 | $30.25 | 274,768 |
| Licensed Insurance Agent | $54,118 | $4,510 | $26.02 | 78,016 |
| Agent | $37,864 | $3,155 | $18.20 | 184,325 |
| Outbound Sales Representative | $45,723 | $3,810 | $21.98 | 240,781 |
Top companies hiring direct sales agents now:
Direct sales agent salaries at TechnipFMC and Altice USA are the highest-paying according to our most recent salary estimates. In addition, the average direct sales agent salary at companies like Champion Homes and Anthem are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | TechnipFMC | $117,978 | $56.72 |
| 2 | Altice USA | $104,935 | $50.45 |
| 3 | Champion Homes | $72,886 | $35.04 |
| 4 | Elevance Health | $69,481 | $33.40 |
| 5 | Trinity Solar | $58,795 | $28.27 |
| 6 | UMS Banking | $57,711 | $27.75 |
| 7 | Nationwide | $56,837 | $27.33 |
| 8 | Phoenix American Financial Services | $56,140 | $26.99 |
| 9 | AAA Northeast | $47,496 | $22.83 |
| 10 | AAA Systems | $46,634 | $22.42 |
| 11 | Time Warner Cable Enterprises LLC | $44,345 | $21.32 |
| 12 | Kelly Services | $39,032 | $18.77 |
| 13 | Windstream | $34,638 | $16.65 |
| 14 | Comcast | $34,624 | $16.65 |
| 15 | I.h.c. | $32,678 | $15.71 |
| 16 | Sonic Drive-In | $29,767 | $14.31 |
The average direct sales agent salary has fallen by $-6,495 over the last ten years. In 2014, the average direct sales agent earned $64,207 annually, but today, they earn $57,712 a year. That works out to a -4% change in pay for direct sales agents over the last decade.
Compare direct sales agent salaries for cities or states with the national average over time.
Compare direct sales agent salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $57,700 | $27.75 | +3.9% |
| 2024 | $55,500 | $26.68 | -3.0% |
| 2023 | $57,100 | $27.47 | +0.5% |
| 2022 | $56,800 | $27.32 | -5.5% |
| 2021 | $60,000 | $28.83 | -6.3% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Allstate | Direct Sales Agent Specialist (2429) | Fort Myers, FL | 06/28/2025 | $35,479 |
| Allstate | Direct Sales Agent Specialist (1038) | Bartlett, TN | 06/27/2025 | $35,479 |
| Allstate | Direct Sales Agent Specialist (2571) | Columbia, SC | 06/27/2025 | $35,479 |
| Allstate | Direct Sales Agent Specialist (2732) | Anniston, AL | 06/27/2025 | $35,479 |
| Msccn | Direct Sales Agent Specialist (1415)-West | West Columbia, SC | 06/26/2025 | $35,479 |
| Msccn | Direct Sales Agent Specialist (2579)-Hot | Hot Springs, AR | 06/26/2025 | $35,479 |
| Msccn | Direct Sales Agent Specialist (7072) | Shreveport, LA | 06/22/2025 | $35,479 |
| Msccn | Direct Sales Agent Specialist (2477) | Nashville, TN | 06/22/2025 | $35,479 |
| Msccn | Direct Sales Agent Specialist (2401)-ST Augustine | Saint Augustine, FL | 06/22/2025 | $35,479 |
| Allstate | Bilingual Direct Sales Agent Specialist (2785) | Elgin, IL | 06/21/2025 | $35,479 |
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