Direct sales representative demographics and statistics in the US
Direct sales representative demographics research summary. Zippia estimates direct sales representative demographics and statistics in the United States by using a database of 30 million profiles. Our direct sales representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about direct sales representatives after extensive research and analysis:
- There are over 104,470 direct sales representatives currently employed in the United States.
- 31.6% of all direct sales representatives are women, while 68.4% are men.
- The average direct sales representative age is 47 years old.
- The most common ethnicity of direct sales representatives is White (72.9%), followed by Hispanic or Latino (14.2%), Asian (5.1%) and Black or African American (3.8%).
- In 2022, women earned 93% of what men earned.
- 6% of all direct sales representatives are LGBT.
- Direct sales representatives are 67% more likely to work at private companies in comparison to public companies.
On this page
Direct sales representative demographics by:
Direct sales representative gender statistics
31.6% of direct sales representatives are women and 68.4% of direct sales representatives are men.
- Male, 68.4%
- Female, 31.6%
Direct sales representative gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.4% |
| Female | 31.6% |
Direct sales representative gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$43,047
Female income
$40,071
Direct sales representative gender ratio over time
This data breaks down the percentage of men and women in direct sales representative positions over time. Currently, 31.6% of direct sales representatives are female.
Direct sales representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.80% | 29.20% |
| 2011 | 70.85% | 29.15% |
| 2012 | 71.76% | 28.24% |
| 2013 | 70.82% | 29.18% |
| 2014 | 69.46% | 30.54% |
| 2015 | 69.37% | 30.63% |
| 2016 | 69.70% | 30.30% |
| 2017 | 69.78% | 30.22% |
| 2018 | 68.16% | 31.84% |
| 2019 | 68.99% | 31.01% |
| 2020 | 69.07% | 30.93% |
| 2021 | 68.36% | 31.64% |
Direct sales representative related jobs gender ratio
We compared direct sales representatives with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Direct Sales Representative | 68% | 32% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Direct sales representative demographics by race
The most common ethnicity among direct sales representatives is White, which makes up 72.9% of all direct sales representatives. Comparatively, 14.2% of direct sales representatives are Hispanic or Latino and 5.1% of direct sales representatives are Asian.
- White, 72.9%
- Hispanic or Latino, 14.2%
- Asian, 5.1%
- Black or African American, 3.8%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.3%
Direct sales representative race
| Direct sales representative race | Percentages |
|---|---|
| White | 72.9% |
| Hispanic or Latino | 14.2% |
| Asian | 5.1% |
| Black or African American | 3.8% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.3% |
Direct sales representative race and ethnicity over time
See how direct sales representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Direct sales representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.76% | 3.91% | 4.27% | 11.47% |
| 2011 | 78.25% | 3.79% | 4.60% | 12.01% |
| 2012 | 78.32% | 3.70% | 4.59% | 11.89% |
| 2013 | 77.71% | 3.95% | 4.47% | 12.43% |
| 2014 | 76.81% | 4.13% | 4.55% | 12.90% |
| 2015 | 77.21% | 3.91% | 4.55% | 12.71% |
| 2016 | 76.72% | 3.63% | 4.61% | 13.31% |
| 2017 | 76.85% | 3.93% | 4.49% | 13.02% |
| 2018 | 76.52% | 3.82% | 4.61% | 13.29% |
| 2019 | 76.47% | 3.72% | 4.71% | 13.40% |
| 2020 | 74.84% | 3.83% | 4.62% | 13.22% |
| 2021 | 72.88% | 3.83% | 5.14% | 14.20% |
Direct sales representative wage gap by race
According to our data, white direct sales representatives have the highest average salary compared to other ethnicities. Black or african american direct sales representatives have the lowest average salary at $39,268.
| Ethnicity | Salary |
|---|---|
| Unknown | $44,171 |
| White | $45,346 |
| Black or African American | $39,268 |
| Asian | $43,434 |
| Hispanic or Latino | $43,267 |
Average direct sales representative age
See how the average age of direct sales representatives varies based on ethnicity and gender.
Male
Female
Direct sales representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Direct sales representative age breakdown
The average age of direct sales representatives is 40+ years years old, representing 71% of the direct sales representative population.
Direct sales representative age breakdown
| Direct Sales Representative Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Direct sales representative educational attainment
The most common degree for direct sales representatives is bachelor's degree, with 53% of direct sales representatives earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 16%.
- Bachelor's, 53%
- Associate, 19%
- High School Diploma, 16%
- Master's, 4%
- Other Degrees, 8%
Direct sales representatives by degree level
| Direct sales representative degree | Percentages |
|---|---|
| Bachelor's | 53% |
| Associate | 19% |
| High School Diploma | 16% |
| Master's | 4% |
| Other Degrees | 8% |
Direct sales representative jobs you might like
Direct sales representative wage gap by degree level
According to the data, direct sales representatives with a Master's degree earn more than those without, at $56,504 annually. With a Doctorate degree, direct sales representatives earn a median annual income of $53,855 compared to $49,659 for direct sales representatives with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $56,504 |
| High School Diploma or Less | $35,783 |
| Bachelor's Degree | $49,659 |
| Doctorate Degree | $53,855 |
| Some College/ Associate Degree | $37,423 |
Direct sales representative employment statistics
Most direct sales representatives work for a private in the professional industry.
Company size where direct sales representatives work
Below, you can see the size of companies where direct sales representatives work.
Direct sales representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 28% |
Direct sales representative jobs by company type
Employees with the direct sales representative job title have their preferences when it comes to working for a company. For instance, most direct sales representatives prefer to work at private companies over public companies.
Direct sales representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 32% |
| Private | 67% |
| Government | 1% |
Direct sales representative jobs by industry
The most common industries for direct sales representatives are professional, manufacturing and telecommunication.
Direct sales representative industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Manufacturing | 12% |
| Professional | 12% |
| Telecommunication | 11% |
| Retail | 10% |
| Health Care | 6% |
| Technology | 6% |
| Media | 5% |
| Finance | 5% |
| Insurance | 4% |
| Hospitality | 3% |
| Transportation | 2% |
| Construction | 2% |
| Start-up | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Automotive | 1% |
| Non Profits | 1% |
| Education | 1% |
Direct sales representative turnover and employment statistics
Direct sales representative unemployment rate over time
The unemployment rate for direct sales representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Direct sales representative unemployment rate by year
| Year | Direct sales representative unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average direct sales representative tenure
The average direct sales representative stays at their job for 1-2 years, based on the 8,370 direct sales representatives resumes in Zippia's database.
Direct sales representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 33% |
| 3-4 years | 13% |
| 5-7 years | 13% |
| 8-10 years | 6% |
| 11+ years | 5% |
Direct sales representative LGBT ratio compared to similar jobs
Review the percent of direct sales representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Direct Sales Representative | 6.15% | - |
| Pawn Broker | 7.00% | 1,805 |
| Electronic Specialist | 7.09% | 27,580 |
| District Supervisor | 7.23% | 28,842 |
| Finance Service Specialist | 7.29% | 131,509 |
| Front Counter Attendant | 8.34% | 93,837 |
| Travel Consultant | 12.49% | 12,177 |
Similar direct sales representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Pawn Broker | 7.00% | 1,805 |
| Electronic Specialist | 7.09% | 27,580 |
| District Supervisor | 7.23% | 28,842 |
| Finance Service Specialist | 7.29% | 131,509 |
| Front Counter Attendant | 8.34% | 93,837 |
| Travel Consultant | 12.49% | 12,177 |
Foreign languages spoken by direct sales representatives
The most common foreign language among direct sales representatives is Spanish at 69.1%. The second-most popular foreign language spoken is French at 8.2% and Portuguese is the third-most popular at 3.3%.
- Spanish, 69.1%
- French, 8.2%
- Portuguese, 3.3%
- Arabic, 2.9%
- German, 1.6%
- Other, 14.9%
Direct sales representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 69.1% |
| French | 8.2% |
| Portuguese | 3.3% |
| Arabic | 2.9% |
| German | 1.6% |
| Other | 14.9% |
