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Working At Directed Electronics

Zippia Score 4.4

Directed Electronics overview

Directed Electronics, Inc., often abbreviated DEI, is a Vista, California-based producer of car security products, including Viper car alarms and accessories. It is a subsidiary of DEI Holdings, which is owned by New York City and Boston-based private equity firm Charlesbank Capital Partners.
The staff at Directed Electronics come from unusually diverse demographic backgrounds. The company is 44.1% female and 46.2% ethnic minorities. Even though it has great demographic diversity, Directed Electronics notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 66.7%. Despite having coworkers who agree with each other about politics, employees at Directed Electronics tend to have relatively short tenures. Staff members usually stay with the company for 2.5 years. The average employee at Directed Electronics makes $34,053 per year. Pay at Directed Electronics is significantly lower than some of its highest paying competitors, like A E, Domestic Uniform Rental, and Harmon, which pay $68,492, $61,040, and $58,725, respectively.
Based in California, Directed Electronics is a medium-sized retail company with 550 employees.


Household Durables





Founded in



Vista, CA



Organization Type


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The team at Directed Electronics

Key People
  • Darrell Issa (founders)
  • Katherine Issa (founders)

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Directed Electronics Rankings

Directed Electronics is ranked #59 on the Best Retail Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Directed Electronics Salaries

How much does Directed Electronics pay?
The national average salary for a Directed Electronics employee in the United States is $34,053 per year. Employees in the top 10 percent can make over $70,000 per year, while employees at the bottom 10 percent earn less than $16,000 per year.
Salary Score
Average Employee Earnings

Directed Electronics Salaries By Job Title

While the average employee salary at Directed Electronics is $34,053, there is a big variation in pay depending on the role. Some of the positions that earn high wages at Directed Electronics include Store Manager, Sales Representative, Assistant Manager, and Game Advisor. A typical Store Manager salary at Directed Electronics is $56,648. To get a better sense of the salaries at Directed Electronics, other roles such as Cashier and Order Filler can be considered as well. For comparison, the title Cashier at Directed Electronics earns $24,058 per year.

Directed Electronics careers

On average, employees at Directed Electronics stay with the company for 2.5 years. Employees most commonly join Directed Electronics after leaving Target. When they leave Directed Electronics, they most frequently get their next job at Rofin-Sinar.

Average Length of Employment
At Home3.9 years

Directed Electronics

2.5 years
PetSmart2.1 years
Top Employers Before Directed Electronics
Target8.2 %
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Top Employers After Directed Electronics
Walmart6.5 %
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Directed Electronics Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.



Founded in


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Directed Electronics Subsidiaries

Subsidiaries to Directed Electronics include R&J Components and D M GROUP. Employees at the parent company, Directed Electronics, earn $34,053. In comparison, the salaries at R&J Components and D M GROUP are $43,518 and $32,557.
R&J ComponentsConsumer Discretionary

Avg: $43,518

D M GROUPHousehold Durables

Avg: $32,557

Directed Electronics Competitors

Some of the competitors of Directed Electronics are A E, Domestic Uniform Rental Inc., and Harmon Inc.. The average salaries at A E rank the highest, with their employees earning an average salary of $68,492 per year. The employees at Domestic Uniform Rental Inc. earn an average yearly salary of $61,040 per year, and the salaries at Harmon Inc. average $58,725 per year.

Frequently Asked Questions about Directed Electronics

When was Directed Electronics founded?

Directed Electronics was founded in 1982.

How many Employees does Directed Electronics have?

Directed Electronics has 550 employees.

What industry is Directed Electronics in?

Directed Electronics is in the household durables industry.

What type of company is Directed Electronics?

Directed Electronics is a private company.

Who are Directed Electronics's competitors?

Directed Electronics competitors include R&J Components, D M GROUP, At Home, PetSmart, Thrifty's, H-E-B, Vons, Mister Car Wash, The Paradies Shops Inc., CSR, Domestic Uniform Rental Inc., Wegmans Food Markets, TheWorden, Mardel,, Ashley Furniture, iParty Corp, A E, Harmon Inc., Culligan Water Technologies Inc..

Who works at Directed Electronics?

Darrell Issa (founders)

Katherine Issa (founders)

Where is Directed Electronics's headquarters?

Directed Electronics's headquarters is in Vista, CA.

What is Directed Electronics's website?

You can find the Directed Electronics website at

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You can find out what it is like to work at Directed Electronics, also known as DIRECTED ELECTRONICS INC, Directed, Directed Electronics, Directed Electronics Inc and Directed Electronics, Inc..

Zippia gives an in-depth look into the details of Directed Electronics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Directed Electronics. The employee data is based on information from people who have self-reported their past or current employments at Directed Electronics. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Directed Electronics and its employees or that of Zippia.