Directions Research Overview

Market Research
Cincinnati, OH
Founded In
Organization Type
Independently recognized as one of the top business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues.
Founded in 1988, Directions Research is an established company that loves to hire graduates from Grand Valley State University, with 25.8% of its employees having attended Grand Valley State University. Want to compare Directions Research to some other great places to work in Cincinnati, OH? We suggest taking a look at Zippia's list of Best Companies to Work For in Cincinnati, OH. The average employee at Directions Research makes $47,714 per year. In comparison, some of its highest paying competitors, like The NPD Group, Gongos, and Edison Research, pay $84,618, $57,673, and $51,337, respectively.
Based in Cincinnati, OH, Directions Research is a small professional company with only 125 employees and an annual revenue of $22.4M.

The Organization’s Mission

To form long-term business partnerships with our clients through:.

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Average Salary
$47,714 yearly

The Culture At Directions Research

Information provided by the company

The Team At Directions Research

Key People

Jim Lane

Directions Research Rankings

Directions Research is ranked #21 on the Best Professional Companies to Work For in Ohio list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Directions Research Salaries

Salary Score
The national average salary for a Directions Research employee in the United States is $47,714 per year. Employees in the top 10 percent can make over $83,000 per year, while employees at the bottom 10 percent earn less than $27,000 per year.
Average Directions Research Salary
$22.94 hourly
Updated March 16, 2023
Average Employee Earnings

Highest Paying Jobs At Directions Research

RankJob TitleAvg. SalaryHourly Rate
1Project Manager$86,763$42
2Senior Network Administrator$85,089$41
4Field Director$64,084$31
5Account Manager$58,266$28
6Telephone Surveyor$57,581$28
7Marketing Research Analyst$56,319$27
8Market Researcher$54,594$26
9Research Specialist$50,816$24
10Survey Researcher$50,585$24
11Quality Assurance Monitor$47,950$23
14Call Center Specialist$34,316$17
15Data Entry Associate$33,775$16
16Customer Service Representative$32,156$15
18Call Center Representative$30,028$14
19Telephone Operator$29,783$14
20Data Entry Clerk$29,778$14

Directions Research Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Directions Research Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Directions Research. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Directions Research has 125 employees.

  • 66% of Directions Research employees are women, while 34% are men.

  • The most common ethnicity at Directions Research is White (63%).

  • 19% of Directions Research employees are Hispanic or Latino.

  • 9% of Directions Research employees are Black or African American.

  • The average employee at Directions Research makes $47,714 per year.

  • On average, employees at Directions Research stay with the company for 2.6 years.

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Directions Research Financial Performance

Performance Score
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Highest Paying Directions Research Competitors

Based on our research, similar companies to Directions Research are The NPD Group, Gongos, and Edison Research. The average salaries at The NPD Group rank the highest, with their employees earning an average salary of $84,618 per year. Employees at Gongos earn an average of $57,673 per year, and the employees at Edison Research earn an average salary of $51,337 per year.

Frequently Asked Questions about Directions Research

When was Directions Research founded?

Directions Research was founded in 1988.

How many Employees does Directions Research have?

Directions Research has 125 employees.

How much money does Directions Research make?

Directions Research generates $22.4M in revenue.

What industry is Directions Research in?

Directions Research is in the market research industry.

What is Directions Research's mission?

Directions Research's mission statement is "To form long-term business partnerships with our clients through:."

What type of company is Directions Research?

Directions Research is a private company.

Who are Directions Research's competitors?

Directions Research competitors include Market Probe, The NPD Group, Gongos, Abt SRBI, Edison Research.

Who works at Directions Research?

Jim Lane (CEO)

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Zippia gives an in-depth look into the details of Directions Research, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Directions Research. The employee data is based on information from people who have self-reported their past or current employments at Directions Research. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Directions Research. The data presented on this page does not represent the view of Directions Research and its employees or that of Zippia.

Directions Research may also be known as or be related to Directions Research, Directions Research Inc, Directions Research Inc. and Directions Research, Inc.