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Become A Director, Business Development And Strategy

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Working As A Director, Business Development And Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $142,055

    Average Salary

What Does A Director, Business Development And Strategy Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Business Development And Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Business Development And Strategy Videos

What Is Business Development

Business Development #2: eight key skills

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Director, Business Development And Strategy Jobs

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Average Length of Employment
Top Careers Before Director, Business Development And Strategy
Associate 7.7%
Director 7.1%
Manager 5.5%
Consultant 3.3%
Top Careers After Director, Business Development And Strategy
Principal 5.7%
Co-Founder 4.3%
Founder 3.5%
President 3.5%
Consultant 3.5%
Director 2.8%

Do you work as a Director, Business Development And Strategy?

Director, Business Development And Strategy Demographics

Gender

Male

75.6%

Female

21.8%

Unknown

2.5%
Ethnicity

White

55.1%

Asian

17.1%

Hispanic or Latino

12.5%

Black or African American

10.3%

Unknown

4.9%
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Foreign Languages Spoken

Spanish

23.1%

Chinese

15.4%

Japanese

15.4%

French

15.4%

Bulgarian

7.7%

German

7.7%

Hebrew

7.7%

Italian

7.7%
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Director, Business Development And Strategy Education

Schools

University of Chicago

15.0%

New York University

8.3%

Boston University

6.7%

Massachusetts Institute of Technology

6.7%

Northwestern University

6.7%

Georgetown University

5.0%

Temple University

5.0%

Harvard University

5.0%

Stanford University

5.0%

George Washington University

3.3%

Case Western Reserve University

3.3%

Arizona State University

3.3%

University of Pennsylvania

3.3%

University of South Carolina - Columbia

3.3%

University of Rochester

3.3%

Southern Methodist University

3.3%

University of California - Los Angeles

3.3%

Indiana University Bloomington

3.3%

Villanova University

3.3%

University of San Diego

3.3%
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Majors

Business

30.9%

Finance

21.7%

Marketing

10.9%

Management

8.0%

Electrical Engineering

3.4%

Law

2.3%

Economics

2.3%

Communication

2.3%

Small Business Management

2.3%

Psychology

1.7%

Accounting

1.7%

International Relations

1.7%

Environmental Control Technologies/Technicians

1.7%

Mechanical Engineering

1.7%

Agricultural Business

1.7%

Legal Research And Advanced Professional Studies

1.1%

Political Science

1.1%

Business Economics

1.1%

Biology

1.1%

Computer Science

1.1%
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Degrees

Masters

56.6%

Bachelors

27.4%

Other

9.3%

Doctorate

4.9%

Certificate

0.9%

License

0.4%

Associate

0.4%
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Director, Business Development And Strategy Videos

What Is Business Development

Business Development #2: eight key skills

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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Real Director, Business Development And Strategy Salaries

Job Title Company Location Start Date Salary
Director, Business Development and Strategy Groupm Worldwide, LLC New York, NY May 15, 2014 $225,000
Director of Business Development and Strategy Euromarket Designs, Inc. Northbrook, IL Oct 01, 2010 $200,000
Director-Strategy and Business Development Sims Group USA Holdings Corp. New York, NY Aug 24, 2016 $190,000
Director of Strategy and Business Development Bravo Tech, Inc. Cypress, CA Oct 28, 2014 $185,000
Director, Business Development and Strategy FMC Corporation Philadelphia, PA Dec 15, 2014 $183,061
Director, Strategy and Business Development Novelis Inc. Atlanta, GA May 16, 2014 $175,000
Director, Strategy and Business Development TYCO Electronics Corporation, A Te Connectivity LT Middletown, PA Oct 01, 2014 $171,000 -
$180,000
Director, Strategy and Business Development TYCO Electronics Corporation Middletown, PA Feb 13, 2015 $160,000
Director of Business Development & Strategy Weblayers, Inc. New York, NY Jan 03, 2008 $157,000 -
$175,000
Director, Strategy and Business Development Buena Vista Theatrical Group Ltd. New York, NY Jan 09, 2016 $155,000
Director-Strategy and Business Development Georgia-Pacific LLC Atlanta, GA Jan 21, 2013 $155,000 -
$210,000
Director of Strategy & Business Development The Tai Group Inc. New York, NY Sep 30, 2016 $150,000
Director, Strategy and Business Development TYCO Electronics Corporation, A Te Connectivity LT Middletown, PA Sep 30, 2014 $150,000 -
$162,000
Director, Strategy and Business Development Buena Vista Theatrical Group Ltd. New York, NY Sep 01, 2015 $149,350
Director, Business Development and Strategy Elsevier, Inc. New York, NY Jun 02, 2014 $145,000 -
$166,724
Director of Strategy and Business Development The Tai Group Inc. New York, NY Sep 09, 2010 $140,000
Director, Corporate Strategy and Business Developm McKesson Corporation San Francisco, CA Mar 20, 2013 $136,282 -
$213,200
Director of Strategy and Business Development The Tai Group Inc. New York, NY Sep 10, 2013 $132,829 -
$200,000
Director of Business Development and Strategy Cashstar, Inc. Portland, ME Mar 16, 2012 $131,250
Director, Business Development & Strategy Wolters Kluwer Health, Inc. New York, NY Jun 12, 2012 $131,248 -
$158,400
Director, Business Development & Strategy Cyberonics, Inc. Houston, TX Aug 24, 2016 $127,899 -
$135,000
Director of Strategy & Business Development Thomson Reuters (Markets) LLC New York, NY Oct 01, 2009 $118,914 -
$148,199
Director of Strategy and Business Development Ameriprise Financial, Inc. Minneapolis, MN Sep 22, 2014 $117,700 -
$176,500
Director, Business Development & Strategy Wolters Kluwer Health, Inc. New York, NY Aug 03, 2010 $116,355 -
$155,200
Director of Business Development Strategy Softbank Inc. San Carlos, CA Nov 03, 2014 $115,378 -
$250,000
Director Strategy & Business Development Broadridge Financial Solutions, Inc. Jersey City, NJ Oct 01, 2012 $115,000
Director of Strategy & Business Development Globecast America Inc. New York, NY Aug 20, 2012 $110,000
Director, Business Development, Strategy and Prici Nidec Motor Corporation Saint Louis, MO Jan 29, 2013 $108,701
Director, Business Development, Strategy and Prici Nidec Motor Corporation Saint Louis, MO Oct 01, 2012 $108,700

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Top Skills for A Director, Business Development And Strategy

  1. Business Development
  2. Financial Model
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Produced strategic and financial analyses to advance C-level business development decision-making with a focus on emerging technologies and shifting consumer behavior.
  • Advised General Manager on start-up operations including product development, pricing, financial model and staffing requirements.
  • Created marketing plans then executed multiple product launches - 2011 Directors Desk iPad launch generated 47% revenue growth.
  • Led Strategy, Marketing and Business Development for Consumer Business Units (BU's), Licensing, and Manufacturing services.
  • Provided strategic planning to ensure sustainability and beneficial program growth and development for early intervention and early childhood education programs.

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Top 10 Best States for Directors, Business Development And Strategy

  1. Virginia
  2. New Jersey
  3. Rhode Island
  4. New York
  5. Colorado
  6. California
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Washington
  • (815 jobs)
  • (694 jobs)
  • (99 jobs)
  • (1,806 jobs)
  • (435 jobs)
  • (4,018 jobs)
  • (62 jobs)
  • (285 jobs)
  • (811 jobs)
  • (614 jobs)

Top Director, Business Development And Strategy Employers

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Jobs From Top Director, Business Development And Strategy Employers

Director, Business Development And Strategy Videos

What Is Business Development

Business Development #2: eight key skills

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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