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Become A Director-Business & Product Development

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Working As A Director-Business & Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $132,000

    Average Salary

What Does A Director-Business & Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director-Business & Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Top Careers Before Director-Business & Product Development
Director 4.4%
Manager 4.4%
President 3.8%
Principal 2.5%
Top Careers After Director-Business & Product Development
Consultant 7.8%
Director 4.7%
Founder 3.9%
Principal 3.9%

Do you work as a Director-Business & Product Development?

Director-Business & Product Development Demographics

Gender

Male

83.9%

Female

12.1%

Unknown

4.0%
Ethnicity

White

59.9%

Hispanic or Latino

16.7%

Black or African American

11.7%

Asian

8.1%

Unknown

3.6%
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Foreign Languages Spoken

French

33.3%

Spanish

22.2%

Chinese

11.1%

German

11.1%

Cantonese

11.1%

Mandarin

11.1%
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Director-Business & Product Development Education

Schools

University of Phoenix

8.9%

Northeastern University

8.9%

University of South Florida

6.7%

Syracuse University

4.4%

University of Connecticut

4.4%

Ithaca College

4.4%

University of Richmond

4.4%

New York University

4.4%

Tulane University

4.4%

Marquette University

4.4%

University of Akron

4.4%

Kennesaw State University

4.4%

DePaul University

4.4%

Loyola Marymount University

4.4%

Stanford University

4.4%

Babson College

4.4%

University of Southern California

4.4%

Columbia University

4.4%

University of Pittsburgh -

4.4%

University of Virginia

4.4%
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Majors

Business

33.8%

Finance

12.0%

Marketing

12.0%

Management

7.7%

Political Science

4.2%

Computer Science

3.5%

Biology

2.8%

Economics

2.8%

Electrical Engineering

2.8%

Psychology

2.1%

Small Business Management

2.1%

English

2.1%

Communication

2.1%

Specialized Sales And Merchandising

1.4%

Interior Design

1.4%

Accounting

1.4%

Biochemistry, Biophysics, Molecular Biology

1.4%

Business Communications

1.4%

Supply Chain Management

1.4%

History

1.4%
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Degrees

Masters

43.1%

Bachelors

34.6%

Other

12.8%

Associate

4.3%

Doctorate

3.2%

Certificate

2.1%
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Highest Director-Business & Product Development Salaries

Job Title Company Location Start Date Salary
Director, Business and Product Development Crossmedia, Inc. New York, NY Aug 28, 2015 $150,000
Director of Business and Product Development Holzmac LLC New York, NY Sep 14, 2016 $117,437
Director, Business/Product Controller UBS Services LLC New York, NY Aug 05, 2015 $113,000 -
$135,000
Director, Business/Product Controller UBS Services LLC New York, NY Feb 27, 2012 $107,000 -
$140,000
Director of Business Development, Product Licensing LFP Product Licensing, LLC Beverly Hills, CA Oct 08, 2016 $90,000 -
$125,000

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Top Skills for A Director-Business & Product Development

  1. New Product Development
  2. Business Development
  3. Product Line Strategies
You can check out examples of real life uses of top skills on resumes here:
  • support, accounting, advertising and new product development.
  • Set pricing strategy and supported North American sales division business development, project funding, technical presentations and product delivery.
  • Led online marketing optimization initiatives that increased annual subscription revenues over 40%.
  • Developed strategic plan and business requirements for new division and website.
  • Developed specifications for HL7 based transactions for the rules and formatter products leading to adoption by 8 initial healthcare customers.

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