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The differences between directors, corporate communications and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director, corporate communications, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a director, corporate communications has an average salary of $104,820, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a director, corporate communications include corporate communications, external communications and press releases. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Director, Corporate Communications | Marketing Communications Manager | |
| Yearly salary | $104,820 | $84,146 |
| Hourly rate | $50.39 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 34,978 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Corporate communications directors are responsible for supervising all official communications for their organization, including emails, press releases, responses to media inquiries, and through other formats. As top-level managers, they oversee middle managers and work with a communications staff, ensuring that all communications deliver a consistent message that is equivalent to the corporate philosophy and branding. Their duties include analyzing communications strategies and policies to examine their effectiveness. Also, they set up and implement communications policies and determine official formatting for documents. Additionally, they collaborate with different departments to ascertain communications' needs and develop plans to resolve those needs.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Directors, corporate communications and marketing communications managers have different pay scales, as shown below.
| Director, Corporate Communications | Marketing Communications Manager | |
| Average salary | $104,820 | $84,146 |
| Salary range | Between $64,000 And $169,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Juniper Networks | Boston Consulting Group |
| Best paying industry | Finance | Finance |
There are a few differences between a director, corporate communications and a marketing communications manager in terms of educational background:
| Director, Corporate Communications | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between directors, corporate communications' and marketing communications managers' demographics:
| Director, Corporate Communications | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 45.2% Female, 54.8% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |