Post job

Director, corporate communications vs public relations director

The differences between directors, corporate communications and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director, corporate communications and a public relations director. Additionally, a director, corporate communications has an average salary of $104,820, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a director, corporate communications include corporate communications, external communications and press releases. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Director, corporate communications vs public relations director overview

Director, Corporate CommunicationsPublic Relations Director
Yearly salary$104,820$94,692
Hourly rate$50.39$45.52
Growth rate8%8%
Number of jobs34,97831,693
Job satisfaction-5
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a director, corporate communications do?

Corporate communications directors are responsible for supervising all official communications for their organization, including emails, press releases, responses to media inquiries, and through other formats. As top-level managers, they oversee middle managers and work with a communications staff, ensuring that all communications deliver a consistent message that is equivalent to the corporate philosophy and branding. Their duties include analyzing communications strategies and policies to examine their effectiveness. Also, they set up and implement communications policies and determine official formatting for documents. Additionally, they collaborate with different departments to ascertain communications' needs and develop plans to resolve those needs.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

Director, corporate communications vs public relations director salary

Directors, corporate communications and public relations directors have different pay scales, as shown below.

Director, Corporate CommunicationsPublic Relations Director
Average salary$104,820$94,692
Salary rangeBetween $64,000 And $169,000Between $59,000 And $150,000
Highest paying CitySan Francisco, CANapa, CA
Highest paying stateCaliforniaNevada
Best paying companyJuniper NetworksExelixis
Best paying industryFinanceInternet

Differences between director, corporate communications and public relations director education

There are a few differences between a director, corporate communications and a public relations director in terms of educational background:

Director, Corporate CommunicationsPublic Relations Director
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Director, corporate communications vs public relations director demographics

Here are the differences between directors, corporate communications' and public relations directors' demographics:

Director, Corporate CommunicationsPublic Relations Director
Average age4242
Gender ratioMale, 45.2% Female, 54.8%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director, corporate communications and public relations director duties and responsibilities

Director, corporate communications example responsibilities.

  • Tie CRM to marketing to manage ROI.
  • Programme and manage Immanuel s website, YouTube and social media pages.
  • Lead advertising programs in the Americas, Europe, and Asia/Pacific regions.
  • Manage SEO as well as all external customer-facing communications.
  • Manage execution of all marketing programs for the Americas including coordinating a global cast of contractors and internal marketing specialists.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Director, corporate communications vs public relations director skills

Common director, corporate communications skills
  • Corporate Communications, 9%
  • External Communications, 7%
  • Press Releases, 7%
  • Strategic Communications, 6%
  • Crisis Communications, 5%
  • Employee Engagement, 3%
Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%

Browse executive management jobs