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Become A Director, Customer Relations

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Working As A Director, Customer Relations

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $93,000

    Average Salary

What Does A Director, Customer Relations Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Director, Customer Relations

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Director, Customer Relations Career Paths

Director, Customer Relations
Vice President
Managing Director
11 Yearsyrs
Executive Director
Chief Executive Officer
8 Yearsyrs
President
Chief Operating Officer
11 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Development Director
9 Yearsyrs
Director Of Public Affairs
Regional Director
9 Yearsyrs
Director Of Public Affairs
7 Yearsyrs
Senior Director
Operations Vice President
11 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Senior Vice President
Executive Vice President
11 Yearsyrs
Communications Director
Director Of Communications And Marketing
9 Yearsyrs
Communications Director
6 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Director
11 Yearsyrs
Chief Operating Officer
President & Chief Operating Officer
13 Yearsyrs
Program Director
Service Director
9 Yearsyrs
Regional Director
Regional Vice President
11 Yearsyrs
Chief Executive Officer
Founder And Chief Executive Officer
7 Yearsyrs
Operations Vice President
Vice President & General Manager
12 Yearsyrs
Executive Vice President
Board Of Directors Member
8 Yearsyrs
Chief Of Staff
Global Director
14 Yearsyrs
Chief Of Staff
7 Yearsyrs
President/Chief Executive Officer
Co-Owner
6 Yearsyrs
Assistant Vice President
Manager, Assistant Vice President
7 Yearsyrs
Director Of Admissions
Director Of Sales And Marketing
9 Yearsyrs
Director Of Admissions
7 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Human Resources
Human Resources Vice President
12 Yearsyrs
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Do you work as a Director, Customer Relations?

Help others decide if this is a good career for them

Average Length of Employment
Director/Manager 4.9 years
Partner-Director 3.8 years
Top Careers Before Director, Customer Relations
Manager 6.9%
Internship 6.9%
Cashier 5.2%
Director 3.3%
Top Careers After Director, Customer Relations
Owner 6.5%
Cashier 5.9%
Manager 5.7%
Consultant 5.3%
Director 4.5%
President 3.2%
Internship 2.9%

Do you work as a Director, Customer Relations?

Average Yearly Salary
$93,000
View Detailed Salary Report
$49,000
Min 10%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$176,000
Max 90%
Best Paying Company
Trinity Health
Highest Paying City
San Mateo, CA
Highest Paying State
North Dakota
Avg Experience Level
3.3 years
How much does a Director, Customer Relations make at top companies?
The national average salary for a Director, Customer Relations in the United States is $93,789 per year or $45 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $176,000.

Real Director, Customer Relations Salaries

Job Title Company Location Start Date Salary
Investor Relations Director Celanese Corporation Irving, TX Apr 26, 2016 $150,000 -
$190,000
Director of Publisher Relations Startapp Inc. New York, NY Sep 16, 2014 $150,000
SR. Director, Customer Relations and Transformatio Air Express International USA, Inc. D/B/A/DHL GLO Franklin Park, IL Jun 10, 2014 $139,067
Director, Customer Relations Management Philips Electronics North America Corporation San Jose, CA Dec 10, 2009 $132,350 -
$185,700
Director Carrier Relations-Latin America Global Crossing Telecommunications, Inc. Miami, FL Nov 23, 2007 $90,000
Director Customer Relations Viva USA Inc. Rolling Meadows, IL Jan 09, 2016 $86,000
Management Customer Relations Systems Response Genetics, Inc. Los Angeles, CA Jan 20, 2014 $86,000
Director of Feild Operations and Customer Relation Novavine, Inc. Santa Rosa, CA Oct 01, 2010 $82,826 -
$100,000
Head of Customer Relations Axiomatics, Inc. Naperville, IL Sep 11, 2014 $80,000 -
$150,000
Customer Relations Management/Salesforce.com Analy Nacco Materials Handling Group, Inc. Greenville, NC Sep 04, 2014 $76,886
Director of Customer Relations H&T Beauty, Inc. Columbia, MS Oct 01, 2012 $71,123
Director of Customer and Public Relations Merry Heart Tally-Ho, LLC. Boonton, NJ Sep 16, 2010 $56,453
Director of Customer Relations Zero 48 International Inc. Boca Raton, FL Oct 13, 2016 $56,202
Director of Carrier Relations OVE Telecom LLC Lawrenceville, GA Dec 01, 2010 $53,000 -
$55,000
Director of Customer Relations Zero 48 International Corporation Boca Raton, FL Nov 09, 2016 $48,000
Director of Customer Relations Zero 48 International, Inc. Boca Raton, FL Sep 13, 2013 $48,000
Director of Carrier Relations OVE Telecom LLC Lawrenceville, GA Dec 01, 2010 $48,000

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Top Skills for A Director, Customer Relations

  1. Customer Service
  2. Company Policies
  3. Donor Database
You can check out examples of real life uses of top skills on resumes here:
  • Provided effective leadership for CBO Patient Services department for effective customer service of billed services and insurance processing.
  • Evaluated customer applications for approval or denial of application according to company policies and procedures.
  • Execute cultivation/recognition events for all major donors and prospects as well as manage an entire donor database.
  • Conceptualized, launched, and directed the Government Relations division during a period of organizational transition.
  • Managed all aspects of Business Development and Customer Service Teams in sourcing, managing and implementation of new business opportunities.

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Top 10 Best States for Directors, Customer Relations

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Colorado
  7. California
  8. Massachusetts
  9. Washington
  10. Pennsylvania
  • (115 jobs)
  • (420 jobs)
  • (23 jobs)
  • (167 jobs)
  • (131 jobs)
  • (101 jobs)
  • (844 jobs)
  • (257 jobs)
  • (125 jobs)
  • (165 jobs)

Director, Customer Relations Demographics

Gender

Female

48.7%

Male

41.0%

Unknown

10.2%
Ethnicity

White

61.7%

Hispanic or Latino

15.5%

Black or African American

11.3%

Asian

7.7%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

38.0%

French

14.1%

German

6.5%

Chinese

5.4%

Vietnamese

4.3%

Mandarin

4.3%

Portuguese

3.3%

Japanese

3.3%

Swedish

2.2%

Hindi

2.2%

Italian

2.2%

Hebrew

2.2%

Carrier

2.2%

Serbian

2.2%

Croatian

2.2%

Zulu

1.1%

Bosnian

1.1%

Russian

1.1%

Thai

1.1%

Greek

1.1%
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Director, Customer Relations Education

Schools

University of Phoenix

23.5%

Michigan State University

8.0%

Pennsylvania State University

5.3%

University of Texas at Austin

5.3%

Wayne State University

4.8%

University of Washington

4.3%

University of North Texas

3.7%

Indiana University - Purdue University Indianapolis

3.7%

Ashford University

3.7%

Arizona State University

3.7%

Purdue University

3.7%

Bloomsburg University of Pennsylvania

3.7%

University of Arizona

3.7%

The Academy

3.2%

Virginia Commonwealth University

3.2%

Metropolitan State University of Denver

3.2%

Kent State University

3.2%

University of Mississippi

3.2%

University of Florida

3.2%

University of Houston

3.2%
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Majors

Business

38.9%

Marketing

7.3%

Management

7.1%

Communication

6.5%

Psychology

4.6%

English

3.5%

Accounting

3.0%

Education

2.7%

Public Relations

2.6%

Political Science

2.5%

Human Resources Management

2.5%

Health Care Administration

2.3%

Nursing

2.2%

Liberal Arts

2.2%

Criminal Justice

2.2%

Law

2.2%

Finance

2.1%

Computer Science

2.0%

Biology

1.8%

History

1.7%
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Degrees

Bachelors

46.0%

Other

23.0%

Masters

15.0%

Associate

8.8%

Certificate

4.0%

Doctorate

2.1%

Diploma

0.6%

License

0.5%
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