How To Become A Director Ecommerce Marketing: What It Is and Career Path

What is a director ecommerce marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Dr Rick Baldwin,

Richard Tate

There is more than meets the eye when it comes to being a director ecommerce marketing. For example, did you know that they make an average of $67.09 an hour? That's $139,548 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director ecommerce marketing?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreDirector Ecommerce MarketingUS Average

Salary

8.6

Avg. Salary $139,548

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 39.18%

male 60.82%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director ecommerce marketing

Explore director ecommerce marketing education requirements

Most common director ecommerce marketing degrees

Bachelor's

71.7 %

Master's

19.5 %

Associate

6.3 %

Start to develop specific director ecommerce marketing skills

Skills	Percentages
Digital Marketing	15.91%
Website Design	6.89%
Email Marketing	6.85%
Email Campaigns	4.38%
Marketing Campaigns	4.26%

Complete relevant director ecommerce marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors ecommerce marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director ecommerce marketing based on U.S. Bureau of Labor Statistics data and data from real director ecommerce marketing resumes.

Research director ecommerce marketing duties and responsibilities

Manage PPC campaigns to drive positive revenue growth.
Designate and monitor vendor services; negotiate contracts and costs; manage accounts; increase ROI through account engagement.
Manage all e-commerce communications, from strategy to concept to execution to metrics reporting.
Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.

Get director ecommerce marketing experience

Generally, it takes 8-10 years to become a director ecommerce marketing. The most common roles before becoming a director ecommerce marketing include marketing director, marketing manager team lead and director of ecommerce.

Prepare your director ecommerce marketing resume

When your background is strong enough, you can start writing your director ecommerce marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director ecommerce marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director ecommerce marketing resume templates

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