Director ecommerce marketing job description

**Vista Outdoor** is a leader in the Outdoor recreation industry and is seeking a **Director, eCommerce & Digital Marketing** to lead and drive the consumer eCommerce business for their Hunting and Shooting Accessories and Golf business.

In this position, you will provide leadership and vision to define and drive the day-to-day direct to consumer eCommerce business and digital/social marketing efforts for a diversified portfolio of brands including Bushnell, Bushnell Golf, Primos, Champion, Hoppes, Blackhawk, Foresight Sports and RCBS. You will be responsible for leading the online brand presence, supporting the campaigns and initiatives that originate within the brand marketing, and product creation departments. This high-impact position is responsible for growing sales and profitability of the direct -to-consumer eCommerce channels. This position will lead a broad, multi-functional team, consisting of digital marketing, digital operations / production, and outside developers.

This position reports directly to the **President** of the Hunting/Shooting Accessories and Golf business and is based out of our Overland Park, Kansas office.
**As a Director, eCommerce & Digital Marketing you'll have the opportunity to:**

+ Collaborate with cross-functional partners and manage all aspects of the eCommerce day to day business including merchandising, planning, website strategy promotional campaigns, online marketing, and customer service.

+ Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy.

+ Take a strategic view of the digital commerce landscape, keeping current with industry best practices and trends.

+ Lead and motivate a talented team of eCommerce professionals providing vision, coaching and guidance on day-to-day business.

+ Optimize the experience on existing sites to improve conversion and increase repeat purchases.

+ Build detailed budgets and manage P&L, across different business segments and regions.

+ Oversee the implementation and utilization of database marketing programs to drive brand loyalty and sales.

+ Maintain positive, open lines of communication with all Vista Outdoor leadership and other key contacts across internal departments to inform, build partnerships and further grow the eCommerce business and support the brand vision for all brands.

+ Build and maintain relationships with outside suppliers and partners to contribute to the efficient operation of the organization.

+ Oversee concept development, strategizing, planning, implementation, and coordinating of eCommerce day to day initiatives.

+ Play a key role in the company's go-to-market process and maintain a close relationship with the brand marketing team, representing the digital consumer and eCommerce efforts in the process.

+ Maintain a smooth production process, enabling the efficient handling of hundreds of updates and improvements to the sites' functionality and design throughout each season.

+ Continue to drive a multi-channel focus, presenting a unified, customer-centric view of our brands, consistent across the brick-and-mortar and digital spaces.

+ Manage large vendor contracts, and partner with additional third-party vendors to identify and apply solutions as needed for site experience improvement and operational optimization.

+ Influence the fulfilment and returns handling aspects of the eCommerce business, in partnership with the Distribution Department. Drive decisions on packaging, delivery options and service levels.

+ Frame and map opportunities based on historical results & current trends to maximize sales.

+ Develop strategies to deliver financial plans (sales, margin, contribution, inventory turns).

**You have:**

+ Bachelor's Degree in Business, Finance, Marketing, or related field. Equivalent related experience can substitute for degree.

+ Minimum of five to eight years progressive experience in business management with leadership level experience in eCommerce.

+ Proven experience in building and leading a Digital/eCommerce operation, with demonstrated success managing Digital/eCommerce business initiatives from conception through delivery with quantifiable results in a multi-channel environment.

+ Deep understanding of consumer audience segments and how to optimize business accordingly.

+ Strong people skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences.

+ Strong interpersonal skills and operate in a cross-functional environment across the business unit and corporation.

+ Ability to think strategically, drive for results, build a high-performance organization.

+ Strong critical thinking skills with the ability to translate analytic data into strategic ideas.

+ Experience with P&L management, eCommerce and database marketing, digital production, and technology tools and process.

+ P&L Management experience would be beneficial but not required.

+ Personal interest and experience in the Outdoors including hunting, shooting, archery and/or golfing.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

At this time, Vista Outdoor is closely monitoring the developments on the Occupational Safety and Health Administration (OSHA) COVID-19 workplace rule regarding COVID-19 vaccination or testing. You will not be asked any questions regarding these items during application.