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Director ecommerce marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Dr. Sooho Lee

Below we've compiled a list of the most critical director ecommerce marketing skills. We ranked the top skills for directors ecommerce marketing based on the percentage of resumes they appeared on. For example, 15.9% of director ecommerce marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director ecommerce marketing needs to be successful in the workplace.

15 director ecommerce marketing skills for your resume and career

1. Digital Marketing

Here's how directors ecommerce marketing use digital marketing:

Moderate travel to Italian headquarters to collaborate with Global Digital Marketing and Brand Management teams.
Established and executed digital marketing and sales directives for direct to consumer and wholesale business.

2. Website Design

Here's how directors ecommerce marketing use website design:

Developed ways to significantly improve web content, website design and technical adaptation.
Build, optimize and maintain website design to provide the best possible shopping experience throughout all customer touch points.

3. Email Marketing

Here's how directors ecommerce marketing use email marketing:

Developed a highly profitable email marketing program that produced more than 1.2MM in sales the first year.
Led the overhaul of email marketing, website advertising and search marketing initiatives.

4. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how directors ecommerce marketing use email campaigns:

Led creative marketing team to develop, execute and maintain channels including web marketing, email campaigns and social media.
Program improved conversions by 75% over standard email campaigns.

5. Marketing Campaigns

Here's how directors ecommerce marketing use marketing campaigns:

Developed a successful methodology to lift cross channel print and catalog marketing campaigns with digital campaigns.
Created and implemented all social media marketing campaigns to maintain and increase engagement and conversions.

6. Customer Acquisition

Here's how directors ecommerce marketing use customer acquisition:

Generate new customer acquisition via QVC broadcasts.
Led online customer acquisition and retention leveraging leading customer intelligence toolsets.

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7. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how directors ecommerce marketing use paid search:

Developed and managed Paid Search campaigns across different digital channels.
Directed natural and paid search initiatives and coordinated market research efforts.

8. ROI

Here's how directors ecommerce marketing use roi:

Designated and monitored vendor services; negotiated contracts and costs; managed accounts; increased ROI through account engagement.
Provided regular analysis of site traffic, product receptivity, campaigns, ROI, & seasonal business trends.

9. KPIs

Here's how directors ecommerce marketing use kpis:

Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
Identify marketing KPIs and analyze organizational data to determine overall ROI and program success.

10. B Testing

Here's how directors ecommerce marketing use b testing:

Used A/B testing for all campaigns.
Manage development of a/b testing implementation and execution.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors ecommerce marketing use crm:

Constructed CRM precedents and response procedures in accordance with newly established brand standards.
Partner with customer/store marketing team to leverage CRM data in online marketing programs.

12. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how directors ecommerce marketing use digital strategy:

Support digital strategy with weekly PowerPoint deck analyzing Social metrics and suggesting next steps to increase demand generation.
Served on multiple enterprise digital strategy organizations: Digital Experience Migration, Leveraging Opportunities: Digital, Digital Business Office.

13. E-Commerce

Here's how directors ecommerce marketing use e-commerce:

Partner with third party E-commerce vendor and marketing vendors to strategize and grow marketing channels.
Brand Labs is a full-service digital agency specializing in e-commerce using the Volusion & Mozu shopping carts.

14. Online Sales

Here's how directors ecommerce marketing use online sales:

Developed B2B Authorized Internet Retailer Program including Terms & Conditions for Online Sales, Brand Image Management, and Distribution policies.
Increased online sales 168% with visitor traffic growing 189% in a two year period.

15. Web Analytics

Here's how directors ecommerce marketing use web analytics:

Analyzed and reported on product campaign performance, web analytics, changes in the market and bidding, etc.
Web Analytics: Implementing, managing and explicating Google Analytics.

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What skills help Directors Ecommerce Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director ecommerce marketing resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all director ecommerce marketings possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for director ecommerce marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director ecommerce marketing skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young director ecommerce marketings need?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

We embrace a holistic approach to building skills in our graduates. Broadly, the college focuses on five core college learning objectives that we hope graduates will be exposed to in coursework to develop employment-ready skills during their time at The College of St. Scholastica. The five objectives are Inquire Deeply, Solve Complex Problems, Develop Cultural Fluency, Communicate Clearly and Persuasively, and Serve and Lead through Benedictine Values. St. Scholastica degree programs and course objectives map to these overarching objectives.

The Business Management and Marketing degree program courses emphasize skills in managing people, creatively marketing products and services, solving problems, analyzing information using technology, and ethically communicating company change and news internally and externally.

What technical skills for a director ecommerce marketing stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of director ecommerce marketing skills to add to your resume

The most important skills for a director ecommerce marketing resume and required skills for a director ecommerce marketing to have include:

Digital Marketing
Website Design
Email Marketing
Email Campaigns
Marketing Campaigns
Customer Acquisition
Paid Search
ROI
KPIs
B Testing
CRM
Digital Strategy
E-Commerce
Online Sales
Web Analytics
PPC
B2C

User Experience
Search Engine Optimization
Channel Marketing
Conversion Rates
A/B
Revenue Growth
Google Adwords
Affiliate Marketing
Direct Reports
Customer Service
Customer Retention
Ecommerce Business
Ecommerce Site
Content Marketing
Facebook
Photoshop
Search Engine Marketing

Brand Awareness
Digital Channels
HTML
Content Development
YouTube
Twitter
Website Content
Strategic Direction
Ecommerce Platform
Site Design
Content Management System
Site Performance
Ecommerce Operations
Site Traffic
Web Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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