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Become A Director, Global Marketing Communications

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Working As A Director, Global Marketing Communications

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $129,716

    Average Salary

What Does A Director, Global Marketing Communications Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Global Marketing Communications

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Global Marketing Communications Jobs

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Average Length of Employment
Marketing Lead 2.3 years
Top Employers Before
Consultant 4.1%
Director 3.7%
Reporter 2.6%
Top Employers After
Principal 6.4%
Director 4.8%
Consultant 4.3%

Do you work as a Director, Global Marketing Communications?

Director, Global Marketing Communications Demographics

Gender

Female

50.2%

Male

48.2%

Unknown

1.6%
Ethnicity

White

64.3%

Hispanic or Latino

13.4%

Black or African American

11.1%

Asian

7.4%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

27.8%

French

16.7%

German

11.1%

Japanese

11.1%

Czech

11.1%

Mandarin

11.1%

Chinese

5.6%

Arabic

5.6%
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Director, Global Marketing Communications Education

Schools

Columbia University

9.7%

Northern Illinois University

8.1%

University of California - Berkeley

6.5%

American University

6.5%

New York University

6.5%

University of Southern California

6.5%

Northwestern University

6.5%

San Jose State University

4.8%

Harvard University

4.8%

Villanova University

4.8%

Northeastern University

4.8%

University of Texas at Austin

4.8%

Syracuse University

3.2%

University of Connecticut

3.2%

Washington State University

3.2%

Ohio University -

3.2%

University of Northern Colorado

3.2%

University of Washington

3.2%

Temple University

3.2%

Boston University

3.2%
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Majors

Marketing

20.4%

Business

15.7%

Communication

14.7%

Journalism

14.1%

Management

5.2%

Finance

3.7%

Public Relations

3.7%

English

3.7%

International Business

3.1%

Advertising

2.6%

Law

1.6%

Business Communications

1.6%

Graphic Design

1.6%

Project Management

1.6%

History

1.6%

Entertainment Business

1.0%

Community Organization And Advocacy

1.0%

Management Science

1.0%

Audiovisual Communications Technologies

1.0%

Theatre

1.0%
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Degrees

Masters

45.0%

Bachelors

36.6%

Other

8.0%

Certificate

5.9%

Doctorate

2.1%

Associate

1.7%

Diploma

0.8%
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Real Director, Global Marketing Communications Salaries

Job Title Company Location Start Date Salary
Director, Global Communications Fisker Automotive, Inc. Irvine, CA Jan 01, 2011 $225,000
Director, Global Marketing Communications TYCO Flow Control LLC Princeton, NJ Jun 09, 2011 $165,942 -
$185,000
Director, Global Marketing Communications TYCO Valves & Controls LP Princeton, NJ Jan 28, 2011 $165,942 -
$185,000
Director of Global Communications Peabody Investments Corp. Saint Louis, MO Apr 19, 2012 $164,780
Director, Global Communications Starwood Hotels & Resorts Worldwide Inc. New York, NY Jun 26, 2016 $160,822
Director of Global Communications Peabody Investments Corp. Saint Louis, MO Dec 18, 2013 $154,066
Director Global Communications PVH Wholesale Corporation New York, NY Feb 10, 2016 $143,360
Director Global Communications PVH Wholesale Corporation New York, NY Feb 10, 2016 $142,000
Director of Global Marketing and Communications House of Z LLC New York, NY Mar 15, 2015 $130,000
Director of Global Communications One New York, NY Nov 02, 2012 $130,000
Director of Global Communications Rapid7, LLC Boston, MA Oct 01, 2011 $130,000
Director of Global Communications International Association of Business Communicators San Francisco, CA Dec 17, 2015 $129,374
Director of Global Marketing and Communication House of Z LLC New York, NY Apr 01, 2013 $120,000
Director of Global Marketing and Communications House of Z LLC New York, NY Apr 01, 2013 $120,000
Director of Global Communications Central Christian Church Henderson, NV Oct 20, 2014 $114,000
Global Marketing Communications Director ESI International, Inc. (Providence Corporate Development Holding Comp Cambridge, MA Sep 05, 2015 $113,948
Global Marketing Communications Director Piksel Americas, Inc. New York, NY May 11, 2015 $108,500 -
$125,000
Global Marketing Communications Director ESI International, Inc. Arlington, VA Feb 03, 2014 $108,109
Global Marketing Communications Director ESI International, Inc. Boston, MA Feb 01, 2014 $108,109
Global Marketing Communications Director ESI International, Inc. Boston, MA May 15, 2014 $108,109
Director of Global Marketing Communications Just The Berries Pd Corporation Los Angeles, CA Mar 02, 2015 $106,142
Director, Global Communications-International (A ELC Management LLC New York, NY Oct 14, 2013 $105,000
Director of Global Communications Asmallworld Holdings Inc. New York, NY Dec 18, 2012 $105,000

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Top Skills for A Director, Global Marketing Communications

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  1. Company Website
  2. Strategic Communications
  3. Brand Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Achieved 98% customer retention rate post-financial reorganization using effective strategic communications program.
  • Managed brand strategy, brand identity and architecture, advertising creative, media planning and buying and key customer marketing.
  • Developed a global communications survey to formulate a strategic communication plan.
  • Directed an integrated approach to corporate and marketing communications, incorporating internal communications, external communications and marketing communications materials.
  • Developed integrated marketing communications strategies for new product and brand launches and market entry strategies for the business units.

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Top 10 Best States for Directors, Global Marketing Communications

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. District of Columbia
  9. Washington
  10. Pennsylvania
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  • (668 jobs)
  • (400 jobs)
  • (91 jobs)
  • (523 jobs)
  • (3,544 jobs)
  • (48 jobs)
  • (237 jobs)
  • (505 jobs)
  • (576 jobs)

Top Director, Global Marketing Communications Employers

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