How to hire a director, global marketing communications

How to hire a director, global marketing communications, step by step

Here's a step-by-step director, global marketing communications hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director, global marketing communications job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director, global marketing communications
• Step 8: Go through the hiring process checklist

What does a director, global marketing communications do?

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1. Identify your hiring needs

   Before you start hiring a director, global marketing communications, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director, global marketing communications's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors, global marketing communications from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of directors, global marketing communications.

   Type of Director, Global Marketing Communications	Description	Hourly rate
   Director, Global Marketing Communications	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$43-76
   Global Director	The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly... Show more	$51-110
   Group Director	A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability... Show more	$47-107

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • SEO
   • CRM
   • Content Marketing
   • SEM
   • B2B Marketing
   • Integrated Marketing
   • ROI
   • Marketing Campaigns
   • Product Development
   • Communications Strategy
   • External Communications
   • Communications Plan
   • Global Communications

   Check all skills

   Responsibilities:

   • Develop and manage a monthly calendar of content for Facebook.
   • Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Increase use of video and SEO and SEM as well as web advertising.
   • Create a closed-loop reporting process to measure campaign ROI.
   • Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

   More director, global marketing communications duties

3. Make a budget

   Including a salary range in the director, global marketing communications job description is a good way to get more applicants. A director, global marketing communications salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a director, global marketing communications in Montana may be lower than in Rhode Island, and an entry-level engineer typically earns less than a senior-level director, global marketing communications. Additionally, a director, global marketing communications with lots of experience in the field may command a higher salary as a result.

   Average director, global marketing communications salary

   $120,551yearly

   $57.96 hourly rate

   ---

   Entry-level director, global marketing communications salary

   $90,000 yearly salary

   Updated January 20, 2026

   Average director, global marketing communications salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$137,837	$66
   2	North Carolina	$137,756	$66
   3	Rhode Island	$137,452	$66
   4	Arizona	$132,491	$64
   5	Virginia	$131,556	$63
   6	California	$131,193	$63
   7	Massachusetts	$127,687	$61
   8	New York	$125,039	$60
   9	Delaware	$124,651	$60
   10	Connecticut	$121,960	$59
   11	Nevada	$121,600	$58
   12	Texas	$120,515	$58
   13	Illinois	$119,232	$57
   14	Minnesota	$118,716	$57
   15	Indiana	$118,002	$57
   16	Alaska	$117,500	$56
   17	West Virginia	$117,046	$56
   18	District of Columbia	$116,971	$56
   19	North Dakota	$116,048	$56
   20	Oklahoma	$115,348	$55

   Average director, global marketing communications salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	PVH	$160,872	$77.34	15
   2	AbbVie	$147,297	$70.82	73
   3	Vertex Pharmaceuticals	$147,282	$70.81	45
   4	Cordis	$145,627	$70.01	3
   5	Alexion Pharmaceuticals	$138,445	$66.56	9
   6	DDB	$134,369	$64.60
   7	National Geographic	$128,291	$61.68	2
   8	Estée Lauder	$124,800	$60.00	28
   9	United Religions Initiative	$124,201	$59.71
   10	Bumble and bumble	$122,855	$59.06
   11	Visa	$115,136	$55.35	44
   12	Glaxosmithkline	$114,954	$55.27
   13	E.s.i	$112,175	$53.93	1

4. Writing a director, global marketing communications job description

   A director, global marketing communications job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director, global marketing communications job description:

   Director, global marketing communications job description example

   Visa is looking for a Director of Global Product & Innovation Communications to help bring Visa's products and brand to life for external audiences. The ideal candidate will join a team of smart, driven communicators who develop the stories that shape ongoing perception of the iconic Visa brand. We are a group that loves to laugh and support each other, while always challenging and encouraging each other to deliver our best work.
   
   As Director, you will conceive, plan and promote key narratives for Visa's innovation and technology leadership around the world, spreading the word about our new and existing products, services and partnerships. In your day-to-day, you'll touch on trends like risk & security, digital equity, e-commerce, internet of things, cryptocurrency, the future of retail, urban mobility, financial inclusion, small business product development, tokenization, fintech and fraud. As a global team member, you'll spend a good amount of time with cross functional colleagues both here in the US and abroad, sharing information, aligning on plans and goals, and moving the communications agenda forward via strong business relationships.
   The candidate will:
   
   Help drive both day-to-day communications and high-visibility campaigns in support of priorities across Products and Innovation.
   
   Operate with a global mindset and work with Visa's internal and regional communications teams, informing and supporting them on developments relevant across multiple regions.
   
   Conceive of and project manage communications plans, taking ownership of strategy, socialization and tactical execution - as well as outcomes and reporting.
   
   Create and edit a variety of written materials, including but not limited to: press releases, blog posts, paid editorial and case studies.
   
   Have a passion for purpose-led business initiatives, often promoting micro- and small business stories or ways our products contribute to local or global economies.
   
   Have experience turning data/research into storytelling/news opportunities.
   
   Have a digital first mindset and collaborate with the digital content team to leverage social media channels for campaign amplification.
   
   Develop relationships with key influencers and media covering relevant news areas and mine for new opportunities.
   
   Work with partners to manage third-party initiatives and announcements.
   
   This job can be filled in San Francisco, Foster City, Denver, Lehi, UT and Bellevue, WA.
   
   This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

   Copy this example

   

5. Post your job

   To find directors, global marketing communications for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors, global marketing communications they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors, global marketing communications with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find director, global marketing communications candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit directors, global marketing communications, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director, global marketing communications

   Once you've selected the best director, global marketing communications candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new director, global marketing communications. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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